MKT Exam 1

A pre-test sample size should have how many respondents? 5-15 10-15 15-30 30-45

15-30

The distribution of sample means will approximately follow a normal distribution if the sample size is greater than 40 100 30 75

30

What is the smallest sample size for normal distribution 10 28 7 30

30

What is the optimal number of participants in a focus group? 5 14 10 8-12

8-12

What is not one of the 10 problems all cultures must solve? Acquiring food, clothing and shelter Division of labor Ability to travel using public transportation Providing social controls against deviant human behavior

Ability to travel using public transportation

Which of the following is NOT a condition for causality Concomitant variation Confounding influence Time order of occurrence Absence of other causal factors

confounding influence

In the SMAC acronym, the C stands for: Count Consistent Conflict Confident

consistent

Which of the following is also known as a criterion variable Independent variable Dependent variable Extraneous variable

dependent variable

Using money to improve response rates is an example of: Prior notification Incentives Follow-up Other facilitators

incentives

__________ is a form of convenience sampling in which the population elements are selected based on the judgement of the researcher Convenience sampling Quota sampling Snowball sampling Judgemental sampling

judgmental sampling

The sharpness of the peak of a frequency-distribution curve is the Median Skewness Kurtosis mean

kurtosis

Which of the following is an advantage of mechanical observation Low observation bias Expensive Not suitable in natural settings Not very accurate

low observation

What is the 1st step in focus group interviews? Opening question Transition question Ending question No question

opening question

What is the most direct form in "levels" of competition? Product form competition Generic competition Budget competition Best form competition

product form competition

When determining the order of questions, which should be first? Main questions. Easy Qualifying / screening question Demographic questions Psychographic questions

qualifying/screening question

Which of the following refers to the degree to which a measure yields consistent results? Reliability Pretest Validity Form

reliability

Which of the following is not a method of observation Undisguised Disguised Structured Unstructured Straight line

straight-line

This diagram is an example of Systematic sampling Stratified sampling Cluster sampling Simple random sampling

stratified sampling

Which of the following is NOT a data source Primary data Secondary data Syndicated data Structured data

structured data

Which of the following is NOT true about dependent variables? They are also known as treatment variables They measure the effect of the independent variables on test units They are never manipulated, only measured They are denoted by Y

they are also known as treatment variables

Which observation method may use one way mirrors, hidden cameras, or inconspicuous mechanical devices Disguised observation Structure observation Undisguised observation Unstructured observation

disguised observation

What type of question is: Do you think dogs are cute and messy pets? Scale question Barreled question Dichotomous question Double-barreled question

double-barreled question

In what setting do research participants often not know they are not part of an experiment Lab field

field

What is the name of the person who conducts the focus group? Facilitator moderator Leader Assistant moderator

moderator

What is convenience sampling Has two stages of judgemental sampling: control categories and selected sample elements Uses assumptions to decide who will be their sample Obtains a sample group because of convenient element

obtains a sample group because of convenient elements

Which type of scaled data arranges responses by magnitude using spaced units and includes a natural value for zero? Nominal Ordinal Interval Ratio

ratio

Which of the following is not an experimental design limitation Time consuming Expensive Difficult to administrate Accuracy

accuracy

When referring to a market It's a group of people with similar needs and wants It's NOT a place It's a group of people with the ability to satisfy needs and wants All of the above

all of the above

What is the definition of a variable Any measurable characteristic that is only observable Any measurable characteristic "attribute" of a person, place, or thing An educated guess about the relationship(s) or differences between two or more variables Predicts that the values of variables co-vary in some systematic way

any measurable characteristic "attribute" of a person, place or things

Which of not a benefit of conceptual hypothesis? Generate how to analyze data Guide questionnaire development Are always right because are conceptual Screen research questions for usefulness

are always right because are conceptual

Which of the following is a non-profitability sample Convenience sampling Simple random sampling Systematic sampling Stratified sampling

convenience sampling

What was the first era of marketing Manufacturing era Sales era Subsistence / simple trade era Marketing era

subsistence/simple trade era

Which is an example of Probability sampling Systematic sampling Convenience sampling Judgemental sampling Quota sampling

systematic sampling

Functional Marketing Objectives deal mainly with: The 4 P's Profitability Measures Absolute Sales Measures Relative Sales Measures

the 4 ps

Which of the following refers to the degree to which items accurately tap the intended concepts Reliability Pretest Validity Form

validity