Mkt Exam 2 Concept Checks
During which phase of the new product development process is a new product idea turned into a prototype or working model?
Product development
The Double-A of American Airlines, the peacock of NBC, and the apple with a missing bite of Apple are examples of a _______________
brand mark
The Red Cross raises funds to help people recover after fires, tornados, and other disasters. For the Red Cross, the victims of these disasters represent _______
client publics
Page visits, reach, and CPM (cost per thousand exposures) are all examples of what type of social media metric?
Exposure
Which of the following markets includes wholesalers or retailers?
Reseller markets
Which of the following has its own currency?
b. European Union
Which of the following raises the price of foreign goods?
Import tariff
Free samples can help move consumers into which of the following?
trial
Which of the following are purchased when a sudden problem must be solved, products of which customers are unaware of until they see them in a store or online, and products that people do not plan on purchasing?
unsought products
Examining quality, design, materials, and possibly item reduction or deletion to acquire the product in the most cost-effective way is best described as _______.
value analysis
Gorton's Seafood buys large amounts of fish to use in its frozen dinners and dinner components. Gorton's Seafood belongs in which of the following business markets?
Producer Maket
Which of the following is responsible for a product, a product line, or several distinct products that make up an interrelated group within a multiproduct organization?
Product manager
ACME Corp. is going through the new product development process and is selecting ideas with the greatest potential for development for further review. ACME is in which phase of the new product development process?
Screening
Purchasing agents at ACME Corp. are looking in company files and trade directories, contacting suppliers for information, soliciting proposals from known vendors, and examining various online and print publications. They are in which of the following stages of the buying decision process?
Searching for and evaluating potential products and suppliers
When you are using the internet to research a school project, and you ignore the banner ads on websites even though you see them flashing on the page, you are probably engaging in the process of _______.
Selective exposure
Huy Fong is buying peppers and vinegar to make its iconic Sriracha sauce. For Huy Fong, these are best described as _______________.
process materials
Kimberly-Clark is in the process of eliminating products from the product mix because it no longer satisfies a sufficient number of customers. This is best described as _______.
product deletion
The process of creating and designing products so that customers perceive them as different from competing products is best described as _______________.
product differentiation
John's lawnmower stopped working midway through mowing his front yard. His interest in researching replacement lawnmower brands is most likely to be _______.
situational involvement
In which of the following stages of the consumer buying decision process does a person use evaluative criteria to assess a consideration set?
Evaluation of alternatives
Which of the following is NOT true about digital marketing as a new distribution channel?
It increases inefficiencies throughout the marketing channel.
ACME Corp. is developing a software program that can run on mobile devices so that customers can interact with the firm, view product information, and order status. This is best described as a(n) ___________.
App
Which of the following represents the most people?
Asia-Pacific Economic Cooperation
Which of the following consists of three major components: cognitive, affective, and behavioral?
Attitude
Online marketplaces where buyers and sellers can exchange information, goods, services, ideas, and payments are best described as _______.
B2B e-commerce sites
Which of the following is NOT one of the factors that affect service quality?
Corporate performance
Commodities and raw materials are typically purchased using which method of business buying?
Description
The process through which a person acquires the knowledge and skills to function as a consumer is best related to which of the following social influences on the buying decision process?
Family Influence
ACME Corp. has decided that all of its products' packages should be similar. ACME is using which of the following?
Family packaging
Which of the following markets may have complex buying procedures due in part to their public accountability?
Government markets
The fact that you cannot isolate the production of a ride through a ride-share service such as Uber or Lyft from its consumption relates to the service's _______.
Inseparability
Traveler's Insurance uses an umbrella in its name to symbolize protection. Such symbols provide cues to overcome which aspect of a service?
Intangibility
You are thinking about buying a tablet to help with your classes and for entertainment purposes. When you search your memory for information about products that might address these needs, you are engaging in which aspect of the consumer buying decision process?
Internal Information Search
Before creating a social media advertising campaign, Sarah embeds quantitative and qualitative metrics at the onset of her strategy that can allow almost real-time measurement and evaluation. What are these metrics called?
Key Performance Indicators (KPIs)
Which of the following is closely related to packaging and is used to identify, promote, inform, and address legal requirements?
Labeling
When buyers purchase products occasionally or from unfamiliar brands within a product category, they are most likely to use _______.
Limited Decision Making
ACME Corp. has ordered widgets from Wiley Widgets several times before, but now it would like Wiley Widgets to offer a lower per-unit price in exchange for a larger order. ACME is using which of the following types of business purchases?
Modified rebuy purchase
Because it imports more products than it exports, so that money is flowing out of the country, the United States has a(n) ________________.
Negative Balance of Trade
Which of the following is NOT one of the ways that business transactions differ from consumer transactions?
Orders by businesses are frequently small and inexpensive.
When retailers go to great lengths to create physical settings that appeal to their target market and are conducive to making purchase decisions, they are attempting to shape which of the following influences on consumer buying behavior?
Situational
Which of the following influences on the consumer buying decision process result from time, circumstances, and location?
Situational
Which of the following is an open aggregate of people with similar social rank?
Social Class
Which of the following is NOT a way in which nonprofit marketing is different from conventional marketing?
The chief beneficiary is who owns it or holds stock in it.
Which of the following is NOT a way that consumers rationalize pirating software, video games, and movies online?
They worry about getting arrested
An internal energizing force that directs a person's activities toward satisfying needs or achieving goals is best described as _______.
a motive
One of the most important factors in providing high service quality to customers is _______.
employee satisfaction
ACME Corp. has concentrated its human resources with international expertise into one unit which serves as the central point for all information flow related to international operations, it is most likely using _____________.
an international division structure
Companies often use social media influencers popular with their target market to promote their products. In this case, the influencers represent a(n) _______.
aspirational reference group
Buyers recognize the existence of a new product during which of the following stages of the product adoption process?
awareness
Logitech was founded with the knowledge and resources to accelerate its participation and investment in the global marketplace; it was able to export products soon after being established in market niches in which it competed with long-established firms. This is an example of a(n) ____________.
born global
Which of the following is the strongest and most desired by marketers?
brand insistence
Which of the following does the North American Free Trade Agreement NOT do?
c. raise tariffs on products imported from Canada and Mexico
ACME Corp. managers lack the will and resources to develop international marketing strategies, but are happy when their company's products are purchased by a(n) ______, which then sells them internationally.
c. trading company
Behavior that violates generally accepted norms of a particular society is best described as _______.
consumer misbehavior
Copying computer software, video games, movies, or music without paying the producer for them is an example of _______.
consumer misbehavior
Two trends have elevated the importance of consumer-generated information: (1) The growing tendency of consumers to publish their own thoughts, opinions, reviews, and product discussions; and (2)
consumers' tendencies to trust other consumers over corporations
In the case that a preferred brand is not available, which of the following consumer product types will a shopper be most likely to choose a substitute brand?
convenience
Delivery and installation, financing arrangements, customer training, warranties and guarantees, repairs, layaway plans, convenient hours of operation, adequate parking, and information through toll-free numbers and websites are examples of ________________.
customer services
The use of bribes, which are illegal for U.S. companies, relate best to which of the following?
ethical and social responsibility forces
Sales fall rapidly during which of the following?
decline stage
Customers usually have two levels of service expectations: _______ and _______
desired; acceptable
ACME Corp. is using all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers. This is best described as ______________.
digital marketing
Which of the following identifies old technologies that can be exploited in new ways or develops new business models to give customers more than they've come to expect from current products in a specific market?
disruptive innovation
Nonprofit decisions that relate to how ideas and services will be made available to clients relate to _______.
distribution
During the final stage of the consumer buying decision process, a person might experience cognitive dissonance, which is _______.
doubts in the buyer's mind about whether purchasing the product was the right decision
Which of the following are viewed as "in the know" by many product adopters?
early adopters
Which of the following refers to the strategic process of distributing, promoting, pricing products, and discovering the desires of customers using digital marketing.
electronic marketing
High-involvement, unfamiliar, and expensive products such as cars are most likely to involve _______.
extended decision making
Which of the following alters a product's versatility, effectiveness, convenience, or safety?
functional modification
Which of the following involves developing marketing strategies as though the entire world (or its major regions) were a single entity?
globalization
Most companies have entered the global marketplace _______ and _______.
gradually; incrementally
Which of the following is the market value of a nation's total output of goods and services for a given period in relation to its population?
gross domestic product per capita
During which of the product life cycle stages do sales rise rapidly?
growth
When a product's performance characteristics are at least equal to those of competitive brands and it is priced lower, which of the following is appropriate?
head-to-head positioning
Training can help employees provide consistent service quality, thereby lessening variations in service quality, which is also known as _______.
heterogeneity
When customer-contact jobs are contracted out to the homes of workers, it is called _______.
homesourcing
The Red Cross raises money to help people survive natural and manmade disasters. Red Cross can best be described as a(n) ______________.
idea
A price increase or decrease does not significantly alter demand for a product with _______.
inelastic demand
For most firms, the early stages of international development are often ______ and not fully ______.
informal; planned
The primary difference between a service and a good is that a service _______.
is dominated by the intangible portion of the total product
Which of the following are often a political necessity because of nationalism and government restrictions on foreign ownership?
joint ventures
Quality, the overall characteristics of a product that allow it to perform as expected, has two components: _____ and _____.
level; consistency
The development of a product that is closely related to one or more products in the existing product line, but designed specifically to meet somewhat different customer needs is best described as _______________.
line extension
Which of the following is NOT a means of repositioning a product?
maintaining the product's marketing mix
Which of the following is characterized by intense competition?
maturity
Which of the following is NOT one of the five opportunities for creating value generated by a global presence?
minimize the transfer of knowledge across locations
To reduce prices of services used during slow periods in order to boost demand, marketers may use _______.
off-peak pricing
Any attempt to conduct dishonest activities online would be described as _______.
online fraud
Which of the following is contracting of noncore operations or jobs from internal production within a business to an external entity that specializes in that operation?
outsourcing
One of the most significant privacy issues relates to marketers' use of _______ personal information
personal information
The "bricks-and-clicks" model involves maintaining _______
physical stores and an online shopping site
The decisions and activities intended to create and maintain a certain concept of the firm's product, relative to competitive brands, in customers' minds are best described as _______________.
positioning
To estimate the purchase potential of business customers, a marketer must find a relationship between a variable available in industrial classification data, such as number of employees, and the size of _______.
potential customers' purchases
Which of the following is used by retailers or wholesalers to develop more efficient promotion, generate higher gross margins, and change store image?
private distributor brands
A(n) ______ is a specific version of a product, while a(n) ______ is a group of closely related products that are considered to be a group because of marketing, technical, or end-use considerations.
product item; product line
Which of the following is the total group of products that an organization makes available to customers?
product mix
The Internet is viewed as a ____ medium because users determine which material they are going to view.
pull
When a business buyer invites vendors to bid to supply a specified good or service in competition with each other, with the lowest bidder winning the right to sell to the buyer, this is best described as _______.
reverse auction
Online marketing efforts make the buying process far more efficient because it _______ and _______.
saves time; reduces costs
When a product's packaging can be reused for an additional purpose, this is best described as _________________.
secondary-use packaging
Customers' perceptions of how well a service meets or exceeds their expectations is best described as _______.
service quality
One of the most important benefits of e-marketing is the ability of marketers and customers to
share information
The North American Industry Classification System (NAICS) is a(n) _______.
single industry classification system used by the United States, Canada, and Mexico to generate comparable statistics
Which of the following is a website (or app) where users can create a profile and interact with other users, post information, and engage in other forms of web-based communication?
social network
Any product making a nutritional claim must have ________________.
standardized nutrition labeling
Which of the following organizational architecture elements is the most difficult to change, especially in the short term?
structure
Which of the following product elements derives from customers' involvement with the product, which may convey additional value to many products (and brands) for buyers?
symbolic or experiential benefits
The world's first service economy was _______.
the United States
Although heterogeneity results in variability in service quality, which makes it difficult to standardize services, it does offer a significant advantage: _______.
the ability to customize
The group of people within an organization who make business buying decisions are best described as _______.
the buying center
A product modification differs from a line extension in that __________________.
the original product does not remain in the line
Which of the following is NOT a typical function of packaging?
to prevent efficient handling of the product
Which of the following is one of the biggest mistakes a marketer can make when engaging in digital marketing?
to treat it like a traditional marketing channel
When a company offers many product lines, it can be said to have a ________________.
wide product mix
