MKT Exam 3 Chapter 11

voluntary chain

A __________ is a wholesaler-sponsored group of independent retailers engaged in group buying and merchandising.

corporate chain

A __________ is two or more outlets that are commonly owned and controlled.

experiential

Stan and the staff at Eskimo​ Joe's believe that creating a​ fun, one-of-a-kind restaurant and store atmosphere for its target customers will move them to visit more often and buy Eskimo Joe branded products. In so​ doing, Eskimo​ Joe's exemplifies​ __________ retailing.

Convenience store

Sunoco is an example of which type of​ retailer?

Full-service wholesalers __________.

provide a complete line of services: carrying stock, maintaining a sales force, offering credit, making deliveries, and providing management assistance

Service retailer

Which type of business are you staying at when you stay at a hotel for a family​ vacation?

Rack jobber

While working at a grocery​ store, you notice a man who always works in the magazine area. He keeps the area​ clean, pulls outdated​ magazines, and restocks the shelves with the newest magazine editions. Which type of wholesaler does he most likely work​ for?

Specialty store

You go to the local jewelry store to choose a birthday gift for a friend. Which type of retailer is the jewelry​ store?

Wholesale merchant

You have decided to open a retail store that offers many products. When choosing a wholesaler to work​ with, you need one that will provide financing and has stock available on short notice. Which type of wholesaler should you​ choose?le

A shopping center

__________ is a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.

A service retailer

__________ is a retailer whose product line is actually a service; examples includes hotels, airlines, banks, and colleges.

Retailing

__________ is all the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.

Limited-service wholesalers

__________ only offer specific services, like cash and carry wholesalers, truck wholesalers, drop shippers, rack jobbers, producers' cooperatives, and mail-order or web wholesalers.

Wholesale merchants

__________ sell primarily to retailers and provide a full range of services.

A supermarket is __________.

a large, low-cost, low-margin, high-volume self-service store that carries a wide variety of grocery and household products

product assortment and services decision

Deciding on store atmosphere is an example of a __________.

Industrial distributors

__________ sell to manufacturers rather than to retailers.

retailer

A __________ is a business whose sales come primarily from retailing.

franchise organization

A __________ is a contractual association between a franchisor (a manufacturer, wholesaler, or service organization) and franchisees (independent business people who buy the right to own and operate one or more business units in the franchise system).

retailer cooperative

A __________ is a group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts.

department store

A __________ is a retail store that carries a wide variety of product lines, each operated as a separate department managed by specialist buyers or merchandisers.

convenience store

A __________ is a small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods.

superstore

A __________ is a store that offers a large assortment of routinely purchased food products, nonfood items, and services.

promotion decisions

Advertising, personal selling, sales promotion, public relations, and direct marketing are all considered __________.

place decision

Choosing locations that are accessible to the target market in areas that are consistent with the retailer's positioning is an example of a __________.

price decision

Deciding on either high markups on lower volume or low markups on higher volume is an example of a __________.

omni-channel retailer

Eskimo​ Joe's sells it merchandise through its​ on-site store, via an​ e-commerce website, and using a direct mail catalog. Based upon this​ description, Eskimo​ Joe's is​ a(n) __________.

breadth

Eskimo​ Joe's sells​ branded, ready-to-wear​ clothing, hats, drink​ ware, coasters, and other products directly to end consumers. Based upon this​ description, one could say that these product categories collectively represent the​ __________ of Eskimo​ Joe's product assortment.

Corporate chain

In addition to Eskimo​ Joe's, Stan and his partners own two other​ restaurants: Joseppis' Italian Kitchen and Mexico​ Joe's. Which type of organizational approach to retailing does this​ represent?

service retailer

In addition to selling food and drink through its restaurant and​ bar, Eskimo​ Joe's sells a variety of items that feature its popular Eskimo Joe logo. These products are sold directly to final consumers for their personal use. Based upon this​ description, Eskimo​ Joe's may be categorized as a​ __________.