MKT230 Ch. 7
Changing people's attitudes toward a firm and its marketing program is Select one: a. a long, expensive, and difficult task that may require extensive advertising campaigns. b. unnecessary, since consumer attitudes are of little importance. c. impossible, even if the firm uses advertisements. d. rarely attempted through the use of marketing practice. e. simple when advertisements are used.
A
The three major categories of influences on the consumer buying decision process are: Select one: a. situational influences, social influences, and psychological influences. b. situational influences, demographic influences, and psychological influences. c. marketer-dominated influences, psychological influences, and person-specific influences. d. social influences, situational influences, and marketer-dominated influences. e. demographic influences, situational influences, and marketer-dominated influences.
A
A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes. It must use plain paper, be able to make copies, be compatible with all other fax machines, and not require a separate phone line. The buyer has express his or her Select one: a. information search criteria. b. evaluative criteria. c. consideration set. d. framing characteristics. e. service characteristics.
B
All of the following are marketer-dominated sources of information except Select one: a. packaging. b. friends. c. advertising. d. salespeople. e. displays.
B
After purchasing a product, postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is Select one: a. the congruence between external and internal searches for product information. b. dissatisfaction with the purchase. c. doubts that occur because the buyer questions whether the decision to purchase the product was right. d. a function of the manner in which the manufacturer of the product describes its attributes. e. the establishment of criteria for comparing products.
C
An attitude is Select one: a. a competence in performing activities. b. a person's behavior caused by information and experience. c. one's evaluation, feelings, and behavioral tendencies toward an object or idea. d. an internal trait that makes people unique. e. a set of actions that a person in a particular position is supposed to perform.
C
According to Maslow's hierarchy of needs, Select one: a. individuals simultaneously try to satisfy all five level of needs. b. levels of needs are different for everyone, and we all try to satisfy them in a different order. c. individuals first address needs at the top of the pyramid and then move down to the lower level needs. d. individuals first satisfy the most basic needs and then try to fulfill needs at the next level up. e. self-actualization needs are the most important needs to be met for most individuals.
D
As Brianna walks to classes, she selects, organizes, and interprets the sensations she is receiving through her sense organs. Brianna is experiencing the process of Select one: a. exposure. b. motivation. c. attitude formation. d. perception. e. learning.
D
In the consumer buying decision process, the information search stage Select one: a. occurs immediately after evaluation of alternatives. b. involves a buyer becoming aware of the need for a product. c. is lengthy for routine response buying behavior. d. yields a group of brands that a buyer views as possible alternatives. e. is not necessary when the buyer is involved in extensive decision making.
D
Our society uses many factors, including occupation, educational level, income, wealth, religion, race, ethnic group, and possessions, to group people into Select one: a. attitudinal segments. b. geographic regions. c. family types. d. social classes. e. reference groups.
D
The three major types of reference groups are: Select one: a. family, peer group, and media. b. advocacy, avoidance, and approach. c. actual, implied, and desired. d. aspirational, disassociative, and membership e. memberships, aspirational, and advocacy.
D
A group of brands that a consumer views as alternatives for possible purchase is called a(n) Select one: a. inert set. b. awareness set. c. evaluative group. d. evaluation criteria. e. evoked set.
E
Which of the following consumer decision-making processes will probably be used in purchasing toothpaste? Select one: a. Limited decision making b. Extended decision making c. Perceptual scanning d. Intensive decision making e. Routinized response behavior
E
Which of the following is the fastest growing, most affluent subculture in the United States? Select one: a. African Americans b. Italian Americans c. Native Americans d. Hispanics e. Asian Americans
E
or which of the following products would a consumer most likely use limited decision making? Select one: a. Automobile b. Detergent c. Toothpaste d. Washing machine e. Hair dryer
E
A major determining factor in deciding which type of decision-making process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. This is known as an individual's Select one: a. routinized response behavior. b. level of involvement. c. motivational structure. d. evaluative criteria. e. cognitive dissonance.
B
Assignment of meaning to organized information inputs is called Select one: a. redefinition. b. interpretation. c. motivation. d. selection. e. learning.
B
Cognitive, affective, and behavioral are the three major components of Select one: a. lifestyles. b. attitudes. c. self-concept d. consumer socialization. e. motives.
B
Problem recognition occurs when a consumer Select one: a. searches for information to resolve a problem. b. becomes aware that there is a difference between a desired state and an actual condition. c. evaluates her or his purchase. d. recognizes a need and evaluates for information to resolve a problem. e. is exposed to a television advertisement desired state and actual condition.
B
The development of a person's self-concept is a function of Select one: a. learning. b. psychological and social factors. c. reference groups and opinion leaders. d. subcultures. e. roles and family influences.
B