MKT305- Exam 2- Quiz 6

_____ refers to a consumer's subjective evaluation of his or her physical self.

Body Image

_______ is where a person derives his or her identity in large measure from a social group.

Collective self

Rudi Gonzalez sees himself as being handsome rather than intellectual. Which of the following self-concepts dimensions best applies to Rudi's View of himself?

Content

_____ summarizes the benefits a person holds about his own attributes and how he/she evaluates their self on those qualities

Self-Concept

______ is the way we assume others expect us to act.

Self-fulfilling prophecy

"Casual Fridays" in America workplaces encourage the expressions of a person's_____.

Unique self

Which of the following explains why people decorate or mutilate their bodies?

all of the above

If products take on masculine or feminine attributes, they are said to be________.

sex-typed

Historically, tattoos have been associated with people who are considered____.

social outcasts

A Unilever-sponsored survey which asked American women how they felt about their appearance reported which of the following?

the majority of respondents believe women in ads are not realistic.