MKT305- Exam 2- Quiz 7

_______ refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her environment.

Archetype

Which type of psychographic study places a large sample of respondents into homogenous groups based on similarities of their overall preferences?

General Lifestyle segmentation

According to Freud, the part of the personality that seeks immediate gratification is called the ______.

ID

Norma Sheilds is a researcher investigating lifestyles of the rich and famous. This week she is examining her target audience's views on food, the media, fashion, and recreation. Which of the following AIO categories does Norma seem to be working on now?

Interests

When marketer's use psychological, sociological, and anthropological factors to analyze a market, they are using ______.

Phychographics

M&M allows consumers to put names and works on their candy, this is an example of ______.

Product personalization

____ are the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market (and their reasons) to make a particular decision about a product, person, ideology, or otherwise hold on attitude or use a medium.

Psychographics

Linda named her car, which she drove to work every day, Slivya. She talked to her friends about the personality traits her little car seemed to have. Linda has _______ her car.

anthropomorphized

The Pillsbury Doughboy and the Jolly Green Giant are examples of _____.

brand personalities

Milton Rokeach identified a set of _____.

terminal values