MKT774 Exam 1 study questions
Which of the following describes the term "Dynamic" when referring to the Dynamic Environment of International Trade.
"Dynamic" refers to trade environments that are constantly influx causing each market to have a profound effect on each other
The five stages of international marketing involvement are:
1. No Direct Foreign Marketing 2. Infrequent Foreign Marketing 3. Regular Foreign Marketing 4. International Marketing 5. Global Marketing
According to the industry example passage "Egypt - Prohibited & Restricted Imports", which of the following is NOT a restriction on import on used passenger vehicles?
?? A ban on the importation of motorcycles, three-wheel vehicles, bicycles, tricycles with chassis, and scooters.
Which of the following is NOT a significant factor in the trends of trading in the twentieth century ?
?? Increase in global competition causing an increase trading intensity
Which of the following is NOT a reason to favor globalization as listed in the content.
A less broad array of products and services can be dedicated to a specific market with globalization.
Why should we care about marketing?
All answers are correct.
Which of the following did NOT contribute to the growth of international trade over the last 100 years?
All answers listed -A steady decline of trade barriers since the Great Depression of the 1930s - GATT -Uruguay Round -WTO
Which of the following is a NOT a challenge to the economy with a dramatic rise in life expectancy?
All of the answers listed are challenges - older population present challenges to labor markets - older population present challenges to government taxation - older population present challenges to a wider economy
Which of the following is important to understand of the historical perspective in global business?
All of the answers listed are important to understand of the historical perspective in global business. - Attitude about the role of government and business -relations between managers and subordinates -sources of management authority -attitudes toward foreign corporations
What is a fundamental premise of Japanese ideology?
All will unite when there is a threat to the collective
_____ is used to describe the exportation of US culture across the globe, a process related to a period of high political clout and of significant growth of companies which originated in the US - shops, markets, and objects being brought into other countries.
Americanization
The following are issues with average tariffs as protection.
Both A & B A. tariffs are not the only trade policy used by countries B. there are different ways to calculate an average tariff rate
According to the Industry Example in the chapter, which of the following is TRUE about paper clips and canned tuna?
Canned tuna manufacturers outsource the cleaning of their fish to countries with cheaper labor and have domestic operations in California and Georgia package the final product.
______ are the business customs and expectations that must be met and conformed to or avoided if relationships are to be successful.
Cultural imperatives
Based on the text what is culture?
Culture is the values, rituals, symbols, beliefs and though process of a group of people.
Based on the lecture discussing Hofstede's dimensions, which of the following statements is part of the Individualism/Collectivism Index?
Cultures with high individualism reflect an "I" mentality and tend to reward and accept individual initiative.
What was the reasoning why the KitKat commercial was unsuccessful?
Duck hunting is favored in some countries and not others, therefore in countries that don't like hunting, such a commercial would not appeal to the audience and would fail.
In marketing _____ is known as the notion that one's own country, culture or company knows best how to do things. This is the concept of I/We know better than you!
Ethnocentrism
______ purchase products directly from the manufacturer.
Export agents, merchants, and marketers
"Countries associated with hostility causing economic stagnation" is related to which of the following factors:
Geography, Nature, & Economic Growth
Overall, the WTO's mission is to improve the stability and predictability of global tradeThe overall mission of the WTO is to ____________.
Improve the stability and predictability of global trade.
Business culture is different based on differences in social cultures. Which of the following would be a proper way to greet someone during a business interaction?
In Islamic culture it is appropriate for the women to first initiate a handshake.
Of the following countries, who has the lowest trade Tariffs?
Japan
Based on the article discussing business customs in Latin America, which of the following is true?
Latin Americans see time as fluid and therefore may not always be punctual.
Why is there a larger population density along the coasts of countries?
Living on the coast makes trade easier
Which of the following has been a general principle ("dicta") of the U.S. foreign policy for the last 2 centuries?
Manifest Destiny and the Monroe Doctrine
According to the high-context/low-context continuum identified by Edward T. Hall, communication in a low-context culture depends on:
NOT d) The verbal expression and interactions between two parties
In the paper by Tian and Borges they state which of the following.
People are able to change through behaviors the cultural context they are in
According to the chapter lecture, which of the following is accurate about protectionism?
Protectionism has a negative effect on competitiveness because it allows industries to become lazy.
The following are all types of monetary barriers EXCEPT:
Quotas Blocked currency, differential exchange rates, government approval are!
Based on the article discussing the Japanese equivalent of eBay, which of the following listed below are one of the three most popular consumer-tp-consumer apps?
Rakuten??? NOT Yahoo Auctions Japan
According to one of the case studies in the chapter, what is the "New Bid Idea" for marketing American Express?
Replacing the "Do you know Me" advertisements with ads that talk about the people themselves, their values, and their lifestyle.
In marketing _____ is the idea that one refers to his or her own experiences and values when trying to explain phenomena. This can lead to mis-interpreting the meaning of phenomena as defined by others..
Self-reference criterion
Which of the following is NOT one of the 5 unique challenges for U.S foreign policy?
Similar views among countries about the role of government in people's lives
Based on the lecture material, which of the following countries has spent the most consuming tobacco?
Spain
According to the chapter lecture, which of the following is an accurate statement about tariffs?
Tariffs impose restrictions on sourcing, consumer choice, and competition.
Which of the following descriptions is directly related to the unique challenge of "Many new foreign policy issues transcend borders"?
Terrorism, the international slave trade, and climate change
The ___________ was created to manage this system of new agreements, to provide a forum for regular discussion of trade matters, and to implement a well-defined process for settling trade disputes that might arise among countries.
The World Trade Organization
Merchandise trade volume is measured by ______.
The average of exports and imports
Which of the following best describes the advantages of the Domino's Pizza app from the Industry Example content.
The consumer can easily change toppings and allows for a global product change, market to market.
Which item is a record of the first known evidence of international trade?
The tablets of Elba
Based on the lecture material, why do the Japanese have such strong loyalty toward their companies?
The teaching of confucian philosophy emphazing the basic virtues of loyalty
Which of the following best explains the low percentage of women chosen for international assignments in the United States?
There is a widespread belief that roles women in male-dominated societies precludes women from being successful in these societies.
In the context of management objectives and aspirations, which of the following is true of an employee's personal life?
To the Japanese, personal life is company life.
From the Case Study, China in Africa, which of the following is NOT accurate about the international trade between China and Africa?
Trade between the African continent and China reached $106.8 billion in 2008, and over the past decade, Chinese investments and the country's aid to Africa has leveled off.
T/F Based on the Social Institutions video, social institutions can be seen as fulfilling a society's needs (e.g., healthcare so we have healthcare institutions)
True
T/F Business norms vary across cultures.
True
T/F Ethnocentrism refers to the notion that one's own culture or company knows best how to do things.
True
T/F Globalization is a term used to describe how countries, people and businesses around the world are becoming more interconnected, as forces like technology, transportation, media, and global finance make it easier for goods, services, ideas, and people to cross traditional borders and boundaries.
True
T/F In the US "the family' is defined by the immediate family.
True
T/F International marketing communication includes all methods companies use to provide information to and communicate with existing and potential customers and other stakeholders.
True
T/F International trade theories are simply differnt theories to explain international trade.
True
T/F Less reliable infrastructure forces people to become highly innovative in navigating the challenges facing them and their businesses.
True
T/F Marketing is a tool used by companies, organizations, and people to shape our perceptions and persuade us to change our behavior?
True
T/F The level of technology in a country is an uncontrollable element for international marketers
True
True or False. The international communication process is affected by differences in language, economy, socio-culturalism, legal, regulation, and competition.
True
At what point is it possible to offend one another during business discussions?
When one's self reference criteria forms the basis for assessing a situation
Which of the following best describes marketing?
all answers are correct
US foreign policy includes all except which item.
all of the above -military and security policy -economics policy -diplomacy
Based on the lecture, why is it NOT a wise idea to use religion as a marketing idea? a) marketers do not know people's religion well enough to use them in a marketing campaign. b) People who are religious don't even entirely understand their own religions. c) Both A and B d) Neither A or B, it is fine to use religion as a marketing idea.
c) Both A and B
Which of the following is an example of cultural electives?
c) In the Czech Republic, liqueur is offered at the start of the business meetings, even if it is 8 in the morning therefore you should take a ceremonial sip.
According to the article section, "The New International Style of Management", what was Klump's (an American) critical flaw when delivering feedback to his new boss (Chinese National).
c) Klump provided toned-down constructive criticism
Based on the flash cards at the beginning of the chapter M-time refers to:
cultures that tend to concentrate on one thing at a time.
All of the following are the dimensions of culture except. a) Power distance b) Individualism c) Masculinity d) All of the above
d) All of the above
All of the following impact the way people's values are shaped, except. a) Political values b) Economic values c) Social philosophies d) All of the above
d) All of the above
Which of the following is an example of cultural borrowing? a) Having Chinese or Italian food in America b) A Christian practicing some Buddhist concepts c) Christmas traditions of one country being practiced in another country d) All of the answers listed are examples of cultural borrowing
d) All of the answers listed are examples of cultural borrowing
Which of the following is a reason why it is important to understand others culture? a) Understanding key dimensions of culture can help us to communicate better with others across different markets. b) By being more culturally accepting, a business can significantly grow beyond their home market. c) The way a person acts, interprets or responds to different situations will be, to a great extent, influenced by their own cultural context. d) All of the answers listed are reasons why it is important to understand culture
d) All of the answers listed are reasons why it is important to understand culture
Based on the article discussing Denmark, which of the following is an example of cultural exclusives?
d) Attending national day festivities.
Based on the video discussing global financial markets, Europe had to adapt based on what crisis? a) the financial crisis triggered by the United State b) The European debt crisis c) Only A d) Both A and B
d) Both A and B
What aspects identify a polychronic culture, such as those in Latin America, Arabic parts of the Middle East or sub-Saharan Africa? a) Working on multiple things at the same time. b) Having an open door policy where people can come in and phone calls are appropriate at any time c) completion of human transactions is emphasized more than holding schedules. d) all of the answers listed above identify polychromic cultures
d) all of the answers listed above identify polychromic cultures
Adapting to different international markets is important for companies. Which of the following are examples of adaptations companies can do? a) companies adapting brand messages to resonate with the local customers. b) adapting marketing campaigns to focus on international rather than domestic problems c) companies can adapt their product labels to suit different countries. d) all of the answers listed are examples of adaptations companies can do
d) all of the answers listed are examples of adaptations companies can do
As a guide to adaptation, all of the following criteria would be appropriate EXCEPT: a) Open tolerance b) flexibility c) humility d) profit move
d) profit move
T/F Marketing initially began as a blend of strategy and technology of the time and later changed to simply trying to sell goods and services
false
Which of the following is the selection and exploration of global marketing opportunities and marshals resources around the globe?
global marketing
According to the Article, what is the Louis Vuitton and Gucci brands on the frontline combatting?
society's changing outlook towards the traditional masculine-faminine divide
Which of the following is FALSE about the International Monetary Fund (IMF)?
the IMF is an international organization headquartered in Washington, D.C., compromised of 89 member countries
Global marketing strategies boil down to one thing:
the audience
Which of the following defines Global Marketing? (International Marketing??)
the performance of business activities designed to plan, price, promote and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.
