MKTG 321 ch 13

What is a retailer cooperative?

A group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts

What is a convenience store?

A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods

Which of the following refers to two or more outlets that are commonly owned and controlled?

Corporate chain

__________ provide an entire line of services: carrying stock, maintaining a sales force, offering credit, making deliveries, and providing management assistance.

Full-service wholesalers

Which of the following is an example of a discount store?

Kohl's

What is the name for the shopping practice of coming into retail stores to check out merchandise and prices but instead buying from an online-only rival?

Showrooming

Limited-service wholesalers __________.

offer fewer services than other wholesalers

Advertising, personal selling, sales promotion, public relations, and direct marketing are all considered __________.

promotion decisions

Green retailing refers to ________.

retailers adopting environmentally sustainable practices

Which of the following describes an off-price retailer?

Buys at less-than-regular wholesale prices and sells at less than retail

Which of the following is an example of a price decision?

Deciding on either high markups on lower volume or low markups on higher volume

__________ is a major part of a product variable, and is an example of a product assortment and services decision.

Deciding on store atmosphere

__________ sell to manufacturers rather than to retailers.

Industrial distributors

________ is thriving. According to a recent study, 60 percent of shoppers use their smartphones while shopping.

Online retailing

What is the name for all the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use?

Retailing

Which of the following describes wholesale merchants?

They sell primarily to retailers and provide a full range of services

Which of the following is a wholesaler-sponsored group of independent retailers engaged in group buying and merchandising?

Voluntary chain

What is the name for all the activities involved in selling goods and services to those buying for resale and business use?

Wholesaling

Deciding on either high markups on lower volume or low markups on higher volume is an example of a __________.

price decision

Deciding on store atmosphere is a major part of a product variable, and is an example of a __________.

product assortment and services decision

A superstore is a __________.

store that offers a large assortment of routinely purchased food products, nonfood items, and services

A __________ is a large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.

supermarket