mktg 3348 - week 6

A customer visits Best Buy to learn about the different models, their features, and the usage of new digital cameras. This customer then leaves the store without purchasing the camera from Best Buy and makes the actual transaction on Amazon.com. This is an example of: A. free-riding. B. goal incompatibility. C. gray marketing. D. diverting. E. perceptual incongruity.

A.

Although there are exceptions, as a general rule _____ distribution is associated with _____ goods. A. exclusive; specialty B. selective; specialty C. selective; convenience D. intensive; shopping E. exclusive; shopping

A.

Identify the correct statement about quick response (QR) systems. A. The information obtained is used to develop new or modified products, manage channel-wide inventory levels, and lower total channel costs. B. They are also known as SKU systems. C. They are designed to obtain real-time information on consumers' actions by capturing ECR data at point-of-purchase terminals. D. These systems are different despite the similar names adopted by various retail industries. E. They are developed by conventional channel members.

A.

Manufacturers usually listen to a retailer's statements about the introduction of new products because retailers are often more knowledgeable about how their consumers will react. Manufacturers understand that retailers possess what type of power in this example? A. Expertise B. Legitimate C. Knowledge-based D. Referent E. Reward

A.

What type of vertical marketing channel has a well established authority structure? A. Corporate vertical marketing systems B. Wholesaler-sponsored voluntary group C. Conventional marketing system D. Contractual vertical marketing system E. Franchise system

A.

A(n) ______occurs when the manufacturers sell their goods directly to the final consumer. A. exclusive distribution channel B. direct supply chain C. supply chain width D. selective distribution channel E. indirect supply chain

B.

Sylvan Learning, The UPS Store, AAMCO Transmissions, H&R Block, and Lawn Doctor are examples of what kind of vertical marketing channel? A. Wholesaler-sponsored voluntary group B. Contractual channel system C. Administered system D. Conventional marketing system E. Retailer-owned cooperative

B.

The major difference between primary marketing institutions and facilitating marketing institutions is that facilitating members: A. are always paid by the manufacturer. B. do not take title to the goods. C. perform all eight functions in all channels situations. D. are paid only a percentage of profits made. E. take title to the goods.

B.

A supply chain in which each member is loosely aligned with the others is a(n): A. modified channel. B. unadministered channel. C. conventional marketing channel. D. contractual marketing channel. E. corporate marketing channel.

C.

Facilitating institutions may best be described as specialists that: A. create new markets for the manufacturer. B. perform functions supply chain members cannot legally perform. C. while not taking title, still perform marketing functions for supply chain members. D. serve as the supply chain leaders. E. eliminate conflict from the supply chain.

C.

Identify the incorrect statement about the conventional marketing channel. A. It is a sloppy and inefficient method of conducting business. B. It has been on the decline in the United States since the early 1950s. C. Its members are able to divide the marketing functions among all the participants. D. It fosters intense negotiations within each pair of institutions in the supply chain. E. It is historically predominant in the United States.

C.

The dominant behavior in successful supply chains is: A. coercive power. B. free-riding. C. collaboration. D. conflict resolution. E. solidarity.

C.

The eight marketing functions are buying, selling, storing, transporting, information gathering, financing, risk taking, and: A. designing. B. facilitating. C. sorting. D. product development. E. managing.

C.

Usually high-prestige branded products that the consumer expressly seeks out, such as Rolex watches, are known as: A. shopping goods. B. convenience goods. C. specialty goods. D. raw materials. E. industrial goods.

C.

_____ occur when there is a disagreement about which member of the marketing channel should make decisions. A. Dual distribution B. Goal incompatibility C. Domain disagreements D. Gray marketing E. Perceptual incongruity

C.

Although there are exceptions, as a general rule _____ distribution is associated with _____ goods. A. selective; convenience B. selective; luxury C. intensive; shopping D. intensive; convenience E. selective; specialty

D.

Retailers frequently use _____ for short-term loans to fund working-capital requirements. A. venture-capital firms B. e-tailing brokers C. stock and commodity exchanges D. factors E. commercial banks

D.

Selective distribution: A. is associated with the distribution of convenience goods. B. is identified with specialty goods. C. means only one retailer is used in the trading area. D. means that a smaller number of retailers are used to reach the target market. E. means that all possible retailers are used to reach the target market.

D.

Sun Fashions offered to display Shark Sportswear's new line of swimwear at the entrance of its store if Shark pays 50 percent of the advertising expenses for Sun Fashions' Spring/Summer Catalog. Sun Fashions is employing which type of power? A. Expertise power B. Traffic power C. Referent power D. Reward power E. Legitimate power

D.

Which one of the following institutions involved in a supply chain would take title to the goods it is dealing with? A. Market researcher B. Trucking company C. Insurance company D. Retailer E. Public warehouse

D.

_____ exists when a high value is placed on the relationship between a supplier and retailer. A. Gray marketing B. Mutual trust C. Category management D. Solidarity E. Two-way communication

D.

_____ occurs when the retailer and supplier have different perceptions of reality. A. Goal incompatibility B. Dual distribution C. Domain disagreements D. Perceptual incongruity E. Gray marketing

D.

A _____ is defined as a set of institutions that moves goods from the point of production to the point of consumption. A. retail system B. transporter C. franchisee D. value chain E. supply chain

E.

Although there are exceptions, as a general rule _____ distribution is associated with _____ goods. A. selective; specialty B. selective; convenience C. intensive; shopping D. intensive; specialty E. selective; shopping

E.

An example of coercive power is a manufacturer's: A. act of sending the retailer a Christmas card without a year-end bonus. B. offer to increase the cash discounts if the retailer meets a sales quota. C. offer a co-op promotional plan to all retailers in a key city. D. payment for a prominent display area in a retailer's store. E. refusal to sell merchandise to any retailer who sells to diverters.

E.

Prior to pulling its products out of Target, Tupperware made its products available in the giant retailer's stores. Independent Tupperware sales representatives complained that this had a "detrimental effect" on Tupperware parties. This was an exampl A. gray marketing. B. goal incompatibility. C. perceptual incongruity. D. domain disagreements. E. dual distribution.

E.

The major facilitating institution involved in storage is the: A. contract warehouse. B. in-transit warehouse. C. demand collection channel. D. private warehouse. E. public warehouse.

E.

The supply chain, or channel, is affected by five external forces: consumer behavior, the legal and ethical environment, the socioeconomic environment, the technological environment, and: A. the natural or physical environment. B. personal relationships. C. channel function management. D. new government regulations. E. competitive behavior.

E.

There are actually three strategy decisions to be made when designing an efficient and competitive supply chain: supply chain length, width, and: A. convenience. B. organization. C. type. D. depth. E. control.

E.

TrueValue, Ace, and Handy Hardware are all examples of a(n): A. wholesaler-sponsored voluntary group. B. franchisee. C. contractual vertical marketing system. D. independent retailer. E. retailer-owned cooperative.

E.