MKTG-3360 Practice Questions

The SMART standard for judging the quality of goals and objectives includes:

Achievable

Overall, what is a social network site?

An online service where members can establish relationships

Which of the following is NOT part of the Valid Metrics Framework?

Approachability & Entanglement

When producing a podcast, it is best to:

Avoid editing too much

Which of the following is NOT a type of targeting companies using "Big Data" can implement?

Competitive

The process for developing, executing and delivering the digital content and related assets that are needed to create, nurture and grow a company's customer base refers to:

Content Marketing

All the following are elements of content marketing, EXCEPT:

Control Mechanisms

Which rung on the Social Technographics Ladder participate in group discussions, engage in conversations on twitter?

Conversationalists

Which rung on the Social Technographics Ladder develop blogs, articles, videos, music, images, and art, and then upload them to social media platforms and are at the top of ladder?

Creators

Successful social media strategies consider being ___________ as a powerful way for an organization to earn its audience's trust.

Credible

Which of the following is NOT an important aspect of social media marketing?

Developing one-way online conversations with users.

When selecting a SM platform, marketers should consider all the characteristics of the target audience, EXCEPT:

Do they require payment?

Which of the following is NOT a best practice for targeting branded posts?

Focus on advertising brand posts to everyone, do not focus on the target market.

The advantages of marketing with social networks includes all the following, EXCEPT:

Guaranteed customer appeal

Which of the following is a benefit of social media marketing for businesses?

Increased exposure.

Which of the following is NOT considered a social media marketing goal?

Increasing the number of Facebook fans and Twitter followers

Why is the Social Technographics Ladder useful?

It provides a set of persona profiles for a company to reference.

What is one element that is universal across microblogging and social platforms?

Peoples' value and interests.

When building a personal brand with Twitter you should all the following, EXCEPT:

Post once a day

Which of the following is NOT a possible career title in Social Media Marketing?

Sales representative

Which of the following is NOT one of the seven myths of Social Media Marketing?

Social Media Marketing is right for all businesses.

Which rung on the Social Technographics Ladder consume the content that others produce?

Spectators

Why is Twitter a useful channel for building personas?

The search function allows a marketer to easily study different users and their interests.

Why are social networks so useful for businesses that sell to consumers?

They are a great way to find and reach potential customers.

Why should firms consider investing in a presence on larger social networks?

They set social media trends and have the largest audiences.

When using a "Targeted Follow" strategy to build Twitter follows, companies should all the following, EXCEPT:

Use purchase services to provide followers for a fee

Which of the following is not an example of permission marketing?

Viewing an online ad on a mobile phone

Which of the following is NOT an example of permission-based marketing?

Watching live Super Bowl ads

-___________ resemble a conference or seminar.

Webinars

A _____________ or enterprise social network is an online service that shares many of the characteristics of a public social network like FB, but it is privately run by a corporation.

White label social network

Social media marketing is a form of what type of marketing?

Word of Mouth

When considering what social media platform to use, the marketer should consider whether:

all of these are correct

When using a ___________ format, a podcast becomes an on-demand talk radio show.

co-hosted

Which of the following are the three major components of content marketing strategy?

creation, dissemination, and measurement

The best content a brand can provide on Twitter is:

interesting, fun, and valuable.

In traditional marketing, firms use _________________ marketing to demand customers' attention.

interruption

Microblogs have become a source of:

news and citizen journalism.

Successful social media strategies consider being ___________ means providing the audience with helpful information.

resourceful

For successful Social Media Marketing, companies should identify their____________, and understand its media behavior before you begin

target audience

A "call to action" can be defined as:

the action you want someone to take at each stage of your marketing campaign.

One of the TOUGHEST challenges with using podcasts in a marketing plan is:

the commitment required to creating the podcast content.

The process for creating a Social Media Marketing plan includes all of these EXCEPT:

the listing of reasons for not reaching other target market.

Which of the following is NOT part of the social media marketing planning cycle?

traffic

When crafting an effective Twitter channel, companies should provide _______ value.

unique