MKTG 337 - Quiz 3

A person's buying choices are influenced by four major psychological factors. Which of the following is NOT one of these factors?

Association

Which of the following terms refers to a specific mix of human traits that may be attributed to a particular brand?

Brand Personality

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

Buyer's decision process

Rachel loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals.Most of her friends and colleagues follow her fashion tips. Rachel portrays the image of a(n) ________

Opinion leader

A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, personality, and self-concept.

Personal characteristics

A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a________ to the band's fans.

Reference group

Which of the following statements is true regarding social classes in theUnited States?

Social classes show distinct product preferences in clothing and automobiles

The quote "It would hardly be fish who discovered the existence of water." refers to...

The pervasiveness of culture

Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________.

Why they buy

Consumer purchases are influenced strongly by characteristics that marketers cannot control but must take into account, including cultural, social, psychological, and ________ characteristics

personal