MKTG 450 Final Practice Exam

We admire Shakespearean plays for their beauty and the emotional responses they invoke. In our culture, they would be considered A) An art product B) A reality-engineered product C) A craft product D) A mass product

A. An art product

What media would a marketing manager pick for an m-commerce promotion? A) cell phones B) billboards C) radio satellite D) televisions

A. Cell phones

Researchers agree that there are various levels of commitment to an attitude. The highest level of attitude commitment is ________. A) internalization B) identification C) compliance D) actualization

A. Internalization

________ is the first element in the traditional communications model. A) Source B) Media C) Receiver D) Noise

A. Source

Which of the following general attitude functions is most closely related to the basic principles of reward and punishment? A) Utilitarian function B) Value-expressive function C) Ego-defensive function D) Knowledge function

A. Utilitarian function

According to the ________ hierarchy of effects, the consumer considers purchases based on an attitude of hedonic consumption (such as how the product makes him or her feel). A) experiential B) habitual C) low-involvement D) standard learning

A. experiential

Bart was a mortuary worker who noticed that there seemed to be a social class difference in what people placed on the graves of departed family members. What Bart observed was a class difference in how people manifest the relationship between external objects and the ________ self. A) extended B) actual C) social D) looking-glass

A. extended

________ derives from the knowledge that a consumer possesses about a content area. A) Information power B) Coercive power C) Reward power D) Legitimate power

A. information power

Alia feels overwhelmed by all of the wardrobe choices she has to make, so she follows popular run by people who shop often and have great taste. These bloggers are ________. A) market mavens B) surrogate consumers C) opinion seekers D) key informants

A. market mavens

________ consumption occurs with objects and events that are considered to be ordinary and everyday. A) Profane B) Sacred C) Objectified D) Ritualized

A. profane

Janice feels that she makes many of her decisions based on the fact that she is an introvert. Introversion seems to affect her taste in clothes, outside activities, and even her independence. Janice is making consumption decisions based on ______________ A) trait theory B) underdog narrative C) bounded rationality D) Freudian philosophy

A. trait theory

_____________ uses cognitive reasoning to highlight consequences of consumer behavior A) A fear appeal B) A rational appeal C) Social marketing D) Comparative marketing

B. A rational appeal

Source attractiveness refers to the perceived social __________ of a message source. A) valence B) value C) class D) acceptability

B. Value

Which attitude function is associated with the need to establish an identity or a preferred lifestyle ("atheleisure clothes reflect my life's philosophy")? A) Utilitarian B) Value-expressive C) Ego-defensive D) Knowledge

B. Value-expressive

The process of learning values from other cultures is called ________. A) enculturation B) acculturation C) core values D) crescive norms

B. acculturation

________ is a lasting, general evaluation of people, objects, advertisements, or issues. A) An object B) A power C) An attitude D) An image

C. An attitude

________ considers how people perceive relations among different attitude objects, and how they alter their attitudes to remain consistent. A) Social judgement theory B) Foot-in-the-door theory C) Balance theory D) Rejection theory

C. Balance theory

EXTRA CREDIT The Berry and Dale advertising agency has proposed a new campaign for Bayer aspirin to overcome the public's tendency to "tune out" Bayer commercials. The proposed technique involves creating ten different 15-second spots that all demonstrate reasons for using Bayer aspirin. Which theory of message communication is the agency trying to use for in its proposal for Bayer aspirin? A) The trait-factor theory B) The balanced communication theory C) The two-factory theory D) The theory of reasoned action

C. The two-factory theory

James Otis wants to be "just like Mike" (basketball star Michael Jordan) and has for many years. James has purchased Jordan-gear & follows Jordan's career. Which of the following reference group terms would apply to James Otis and his relationship with Michael Jordan? A) Membership group B) Avoidance group C) Aspirational group D) Tribal group

C. aspirational group

________ refers to a strategy in which a message presents two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes. A) Cognitive differentiation B) Emotional appeal C) Comparative advertising D) Conclusion advertising

C. comparative advertising

_______ is/are a norm that controls basic behaviors such as who does household chores. A) Values MKTG 450 B) Culture C) Conventions D) More

C. conventions

________ refers to a person's unique psychological profile and how it consistently influences the way a person responds to his/her environment. A) Self-image B) Consumer image C) Personality D) Mirror image

C. personality

A component of the ABC model of attitude is ________. A) behavior B) cognition C) affect D) all of the above

D. All of the above

Fred Johnson lives, eats, and breathes pro football. His favorite team is the Dallas Cowboys. His home looks like a Dallas Cowboy's museum. Which level of the extended self would most likely apply to Fred's situation? A) family level B) individual level C) community level D) group level

D. Group level

________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities. A) Identity B) Self-product congruence C) Ego D) Self-concept

D. Self-concept

Which of the following is a new kind of negative reference group that has grown in popularity through the Web? A) Virtual communities of consumption B) Virtual worlds C) Consumer tribes D) Anti-brand communities

D. anti-brand communities

One element in Fishbein's multiattribute attitude model is ________. A) evaluations B) sensation C) object-attribute linkage D) beliefs

D. beliefs

According to Freud, the part of the personality that seeks immediate gratification is called the ________. A) ego B) super ego C) conflict D) id

D. id

Linda named her car, which she drove to work every day, Sylvia. She talked to her friends about the personality traits her little car seemed to have. Linda has ________ her car. A) branded B) archetyped C) anthropomorphized D) repositioned

anthropomorphized

The traditional communication model doesn't work as well with A) Broadcasting B) Mass media MKTG 450 C) Narrowcasting D) B2C communications

c. narrowcasting

If a brand is priced high and exclusively distributed, consumers might infer the brand's personality to be _______. A) stable B) cheap C) sophisticated D) innovative

c. sophisticated

Physically attractive people are perceived as smarter, cooler, and happier than average people. These perceptions are a result of the ________. A) halo effect B) principle of cognitive dissonance C) balance theory D) self-perception theory

A. halo effect

College student Jeff Barnes sees himself as a rich banker who drives a top of the line BMW. This fantasy is an expression of the ________. MKTG 450 A) ideal self B) actual self C) looking-glass self D) collective self

A. ideal self

Through the process of ________, consumers try to control what others think of them by strategically choosing clothing and other products that will convey a positive image. A) impression management B) self-extension C) self-esteem D) social comparison

A. impression management

Sophie tells her friends to avoid the new restaurant on the Ave. This is ________. A) word-of-mouth B) social advertising C) anti-brand community D) viral advertising

A. word-of-mouth

Jill's attitudes about soda are very easy to change because her attitudes are formed out of convenience. This is an example of the lowest form of involvement, which is ________. A) identification B) compliance C) internalization D) commitment

B. compliance

One day, Ian realized that he dresses and talks exactly like everyone else in his frat. What would Optimal Distinctiveness Theory predict he would do as a result of this realization? A) Quit his fraternity and join another one B) Consume something that sets him apart from others at his frat C) Try to get others in his fraternity to be more like him D) None of the above

B. consume something that sets him apart from others at his frat

The preference in a culture for a particular model of beauty (or exemplar) is called a(n) ________. A) ideal of sexuality B) ideal of beauty C) narcissism D) amorphous

B. ideal of beauty

A person's conception of how he/she would like to be is called ________. A) self-image B) ideal self C) self-concept D) self-esteem

B. ideal self

Double-Kleen makes toilet paper. The only advantage it has over its competitors is that it is widely available and easy to pick up on-the-go at a store. Promotions for Double-Kleen should emphasize the ______________ hierarchy of the ABC model of attitudes. A) experiential B) low-involvement C) high-involvement D) standard learning

B. low-involvement

Which of the following demographic factors are correlates of consumers with an independent cultural self-view? A) Southern US B) Middle class C) Female D) Global East

B. middle class

A personality and an attitude are both predispositions. They are different from each other in ____________ A) permanency B) object of consistency C) valence D) predictability

B. object of consistency

According to Freud, the system that acts as a referee in the fight between temptation and virtue is called ________. A) the id B) the ego C) the thalamus D) the superego

B. the ego

Ana bought a Toyota Prius because she sees herself as being eco-friendly. This is A) self-esteem B) self-concept C) self-image congruence D) looking-glass self

C. self-image congruence

________ refers to the passage of individuals from one social class to another. A) Social class B) Social affinity C) Social mobility D) Social prestige

C. social mobility

A communicator's expertise, objectivity and trustworthiness refer to ________. A) corporate social responsibility B) ethics C) source credibility D) expert power

C. source credibility

The Geico Gecko and Pillsbury Doughboy are examples of _________ A) celebrities B) spokespeople C) spokes-characters D) brand logos

C. spokes-characters

People across all cultures appear to favor physical features that are associated with ________. A) intellect B) wealth C) youth D) confidence

C. youth

Anna Jones thinks she should lose some weight even though she is skinny. Anna is experiencing __________ A) looking-glass self B) body image C) actual self distortion D) body image distortion

D. body image distortion

The Smith Company used after-sale interviews with its customers to examine how well the customers were served by the sales and service staff of the company. This procedure has to do with capturing ________________. A) noise B) message C) media forms D) feedback

D. feedback

The best predictor of one's social class is ________. A) education B) magnitude of income C) women's roles in the family D) occupational prestige

D. occupational prestige

The type of consumers who do not have actual wealth and do not care if others see them as such are called A) patrician B) parvenu C) poseur D) proletarian

D. proletarian

________ is the degree to which a person is able to make other people do something. A) Referent power B) Identity power C) Group power D) Social power

D. social power

(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys. A) market maven B) opinion leader C) power user D) surrogate consumer

D. surrogate consumer

An advertisement emphasizes that if a consumer uses a certain deodorant, he or she will not offend other people and also have the added advantage of can enjoy the fragrance themselves all day. What part of the Freudian system is this ad appealing to? A) The id B) The superego C) The archetype D) The ego

D. the ego