MKTG EXAM #3
On average, users use about ____ apps a month on their smartphone
20
Which of the following is another term for amplification?
Reach
All of the following statements about the MOTO sector are true except:
The MOTO sector is also referred to as the specialty store sector
In the US the ____ enforces the rules of influencer marketing
Federal Trade Commission (FTC)
Which of the following dominates the local mobile search market?
Sponsored InMail is a marketing tool available on which social platform?
Which of the following is NOT true about social marketing?
More than 50% of Twitter's ad revenues are generated by desktop users
Benefits of products reviews include all of the following except
increase ad revenue
Most social media influencers are currently found on
Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next 5 years?
location-based (local) mobile marketing
Apart from Amazon, the top online retail firms in terms of online sales are all primarily ___ firms
omni-channel
All of the following are optimal ways to grow your subscriber list except
purchase email lists
What are the primary reasons people create eWOM?
social recognition and altruistic motivations
Which of the following is the leading mobile retailer in the United States?
Amazon
Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their likes and comments with friends?
Amplification
The three stages of eWOM are all of the following except:
Analysis
Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?
Disney's Platform
E-Mail messaging best practices include all of the following except
Don't personalize the email greeting
Which of the following is the first step in the social marketing process?
Fan acquisition
Which of the following are features of both and Twitter?
Hashtags
Sponsored lenses allow companies to ____ in the lens
Include their brand imagery
Which of the following is most similar to Pinterest?
The MOTO sector of the retail industry is most similar to the ____ sector
Online retail sales
Ads that appear in a Facebook user's News Feed are called:
Page Post Ads
Which of the following is NOT true about mobile marketing?
People use most of their mobile minutes while they are on the go, outside of the home
What is A/B testing?
Testing one variation against another to see which produces the best results
The downside of social marketing from a marketer's perspective is_____ :
The loss of control
What does it mean to keep the main message and call-to-action above the fold?
The main message and CTA should be visible without scrolling
Location-based services include all of the following except:
Touch/Haptic technology
Canada's anti-spam law are more strict than the US's CAN-SPAM law
True
Which of the following is a micro-blogging social network site that allows users to send and receive 280-character messages, as well as news articles, photos, and videos?
All of the following are examples of customer review platforms except
Whitepages
What percentage of the population use a mobile device to research products online before purchasing?
about 50%
in 2018, approximately what percentage of internet users over the age of 14 made a purchase at an online retail store?
almost 80%
Omni-channel merchants are also referred to as:
bricks and clicks companies
Influencer marketing involves
collaboration between a business and an influential person
eWOM involves __ sharing consumption related communication with ___
consumers; consumers
A TikTok hashtag challenge can be:
either organic or paid advertising
Which of the following is not one of the seven major segments of the retail industry?
electronics and computers
Metrics for unique characteristics of location-based marketing including inquire, reserve, click-to-call, friend and purchase fall under the dimensions of ____
engagement
Which of the following is the most popular use for mobile devices?
entertainment
Omni-channel online retail involves
integrating web operations with physical store operations
Benefits of direct e-mail marketing include all of the following except:
it is easy to buy subscribers
Users spend over 90% of the time on just _____ apps
5
The percentage of all e-mail that is spam averaged around ___ in 2017
55%
Which of the following involves using a variety of tools to encourage users to interact with content and brand?
Engagement
A best practice of e-mail marketing is to use "no-reply" in the sender's email address
False
Which of the following statements about Pinterest is not true?
Pinterest in the only one of the major social networks that does not accept paid advertising
Sponsored geofilters are a marketing tool available on which social platform?
Snapchat
Product reviews can be used with all of the following EXCEPT:
all of these are places product reviews could be used: in search ads, on your website, in emails
Due to the multi-screen environment consumers live in, marketing implications include all of the following except
all of these marketing implications: need to maintain consistent branding, changes to the marketing funnel, increased complexity and costs
In order to use buy buttons on Instagram a company needs to
all of these: Connect that profile to facebook, tag a product in their post, have a business account
Customer reviews are word of mouth, give social proof, reduce risk and ____
allow customers to learn about benefit and limitations
All of the following were parts of the vision during the early days of e-commerce except the belief that:
established offline retailers with online presence would be the primary beneficiaries of online retail
Which of the following has the highest share of online retail sales?
virtual merchants
All of the following are Pinterest marketing tools except:
Promoted Accounts
Which of the following statements about CAN-SPAM is not true?
CAN-SPAM prohibits unsolicited e-mail(spam)
Which of the following is real-time system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?
FBX
Companies are not permitted to collect personal information from children under the age of ___ without parental consent:
13
Marketers from companies like Amazon appeal to consumers' ___ by forwarding product-related questions asked by other consumers
Altruistic motivations
