MNGT 104 Chapter 7
All of the following marketing tools on Facebook require payment except: A. Brand pages B. Instant Experience Ads C. Sponsopred Messages D. Facebook Watch
A. Brand pages
Which online marketing platform generates the most advertising revenues? A. Mobile B. Local C. Location-based mobile local D. Social
A. Mobile
Which of the following Twitter marketing tolls enables marketers to show video ads that run prior to or during premium video content? A. Twitter Amplify B. Twitter Cards C. Twitter Live D. Twitter Takeover
A. Twitter Amplify
Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools? A. Engagement B. Dark social C. Social density D. Amplification
B. Dark social
Which of the following is the first step in the social marketing process? A. Amplification B. Fan aquisition C. Engagement D. Community
B. Fan acquisition
Which of the following is the leading platform for influencer marketing spending? A. Twitter B. Instagram C. TikTok D. Facebook
B. Instagram
People spend the most time doing which of the following when using a mobile device? A. Watching videos B. Listening to music and podcasts C. Interacting on social networks D. Reading news and magazines
B. Listening to music and podcasts
All of the following are Pinterest marketing tools except: A. Rich Pins B. Promoted Accounts C. Brand Pages D. Promoted Pins
B. Promoted Accounts
Which of the following is another term for amplification: A. Impressions B. Reach C. Conversation rate D. Convetsion ratio
B. Reach
Which of the following refers to the number of intercations among members of a group and reflects the "conncetedness" of the group, even if these connections are forced on users? A. Amplification B. Social density C. Information density D. Engagement
B. Social density
Which of the following domains the local mobile search market? A. Meta B. Apple C. Google D. Twitter
C. Google
Which of the following attracts a highly educated, professional and managerial audience? A. TikTok B. Instagram C. LinkedIn D. Snapchat
C. LinkedIn
Which of the following generates the most mobile ad spending? A. Video ads B. Display ads C. Search engine advertising D. SMS text messages
C. Search engine advertising
Companies are not permitted to collect personal information from children under the age of _____ without parental consent A. 15 B. 8 C. 13 D. 18
C. 13
Which of the following is a TikTok feature that allows users to cut and edit other people's videos and incorporate them into their own content A. Hashtags B. Pangle C. Stitch D. Duet
C. Stitch
Which of the following is not a true statement about the FTC's Endorsement Guides? A. The FTC has proposed amendments to the Gudies that would expand the definition of endorsement to include a social media user tagging brand in a post B. The Guidelines require the endorser to be an actual user of the product C. The Guidelines require the endorser to fully disclose a material connection between themselves and the brand D. A brand is not liable for false or unsubstantiated statements made by an endorser
D. A brand is not liable for false or unsubstantiated statements made by an endorser
Which of the following statements about BLE is not true? A. BLE is more accurate than targeting through Wi-Fi triangulation B. BLE has two-way, push-pull communication capability C. BLE uses less power than traditional Bluetooth or GPS D. Only Apple iPhones can use BLE
D. Only Apple iPhones can use BLE
Which of the following staments about Google and mobile marketing is not true? A. About 65% of all mobile search ad revenue is generated by Google B. Google has 7 of the top 20 apps in terms of percentage of reach C. Meta has surpassed Google in mobile adverising revenue D. The prices Google can charge for mobile ads are higher than what it can charge for desktop computer ads
D. The prices Google can charge for mobile ads are higher than what it can charge for desktop computer ads
