NMI Final M/C Questions
What revenue split for developers publishing a game to a digital store did Phil Spencer refer to? 1. 70% developers/ 30% publishers split 2. 60% developers/ 40% publishers split 3. 50% developers/ 50% publishers split 4. 90% developers/10% publishers split
1. 70% developers/ 30% publishers split
Leading up to the Hulu Live Sports Campaign, what did Reagan mention the company starting to do? 1. Enlist more celebrities for campaigns 2. Put more emphasis on marketing 3. Talk about brand love 4. Focus on ABM to drive revenue
3. Talk about brand love
Which part of the TV value chain from 2005 had the most capital, was most global and had the most valuable information? 1. Major Studios 2. Broadcast Networks 3. Agencies for TV Artists 4. TV Stations
1. Major Studios
What is Microsoft's largest first-party XBox Live game? 1. Microsoft Solitaire 2. Fortnite 3. Halo 4. Minecraft
1. Microsoft Solitaire
What is timeframe when films get release on free TV? 24-36 Months 48+ Months Plus 3-6 Months 10-12 Months
24-36 Months
On average, how long are movies in the theaters until being released to purchase for in-home consumption? 3-6 months 4 months (always) 3 weeks to 3 months 1 year
3 weeks to 3 months
How long did it take to download one song in the age of Napster, Bearshare, and Limewire? 10 minutes 3-5 minutes 10-15 seconds 1-2 minutes
3-5 minutes
Reagan Feeney identified Hulu's subscriber numbers for Overall & Live (#/#) as: 1. 54 million/10 million 2. 15 million/1 million 3. 33 million/3 million 4. 98 million/23 million
3. 33 million/3 million
Which cinema operates the largest number of movie theaters in the United States? 1. Cinemark 2. Regal Entertainment Group 3. AMC 4. Independent theaters
3. AMC
What were the founders of TPB found guilty of in 2009? 1. Copyrighting Hollywood media 2. Pretending to be a non-profit for media distribution 3. Assisting in copyright infringement 4. Downloading illegal content
3. Assisting in copyright infringement
According to the founders of The Pirate Bay, they work for "free access to __________". 1. Music 2. Movies 3. Culture 4. Information
3. Culture
Which two places did Spencer mention Xbox was planning to launch XCloud in? 1. Canada and the USA 2. Africa and Japan 3. India and Africa 4. Asia and Europe
3. India and Africa
What was the reason for the biggest drop of movie admission ( in the last 80 years? 1. Streaming Services 2. Descreasing GDP per Capita 3. Introduction of TV 4. Increasing Movie Ticket Prices
3. Introduction of TV
On the day this company filed for bankruptcy, Professor McNealy appeared on PBS NewsHour to discuss music piracy. Less than a year later, in April 2003, the iTunes Music Store launched, offering ~200,000 songs. The company that was effectively shut down in 2002 was which of the following and what was the key point made regarding piracy? What was the price of an iTunes song? 1. Rhapsody / the notion that music piracy had been eradicated was true / $3.00 2. BMG / the notion that music piracy had been eradicated was false / $2.00 3. Napster / the notion that music piracy had been eradicated was false / $0.99 4. Empire Records / the notion that music piracy had been eradicated was true / $0.05
3. Napster / the notion that music piracy had been eradicated was false / $0.99
Studios relying on IP must continue to offer their consumers what? 1. great prices 2. great actors 3. great stories 4. great visual effects
3. great stories
How is Netflix approaching the film industry? 1) By helping to give up-and-coming actors their starts 2) By only spending single digits on movie budgets 3) By only spending millions on movie budgets 4) By investing heavily in feature-length films with a notable cast
4) By investing heavily in feature-length films with a notable cast
How many people in the world play video games? 1. 4bn 2. 300MM 3. 50% of the world's population 4. 2.6bn
4. 2.6bn
Looking at disruption over the course of demand in movie sales, during the time window from 1948 to 1968, what was the % decline in movie sales, most related to the increase of television consumption and in home availability? A. 83.7 B. 71.3% C. 55.5 D. 39.4
B. 71.3%
According to Mr. Spencer, one of the biggest changes in the gaming industry over the last several years has been: A) The democratization of distribution B) Visual enhancements C) Wearable technology D) #cloudstuff
A) The democratization of distribution
Streamers are finding their way _____ in the value chain and producers are finding their way_____. A) backward, forward B) forward, backward C) forward, forward D) backward, backward
A) backward, forward
Exhibitors need to do what to prevent supply from declining? A) consolidate B) produce their own content C) raise prices D) nothing
A) consolidate
Which of the following is Hulu not planning on expanding on in the next year? A) Continue to reassess financials to adjust pricing model B) Diversifying content exclusive to Hulu to gain viewership C) Introducing Virtual Reality to be the industry trailblazer D) Producing Original content for competitive advantage
C) Introducing Virtual Reality to be the industry trailblazer
What does VOD Stand for? Video on Decline Value on Devices Viewership over Distribution Video on Demand
Video on Demand
How did Phil Spencer describe the upgrading process of PC vs. gaming console specification? a) Expensive vs. inexpensive b) Incomparable c) Continuous vs. intermittent d) Slow vs. quick
c) Continuous vs. intermittent
Between the years of 1948 to 1968, which percent in decline did movie admissions per capital vs. GDP per capital see thanks to the adoption of television? ~32% decline ~47% decline ~64% decline ~72% decline
~72% decline
How much did Netflix spend for 30+ original shows in 2017? 1. $100 mil 2. $1.5 bil 3. $3 bil 4. $5.5 bil
2. $1.5 bil
How is most of the money made in the console business? 1. Hardware purchases1st party sales 2. 3rd party sales 3. 1st party sales 4. Repairs
2. 3rd party sales
In discussing the impact COVID-19 has had on the gaming supply chain, Phil Spencer said that software was relatively more difficult in this environment than hardware/consoles; he added, however that if a game was in this stage it could be tested remotely. What stage did Mr. Spencer indicate? (per his terminology) 1. Alpha phase 2. Content complete 3. Release candidate 4. End-of-life
2. Content complete
When DJ Jacobs spoke about the cost to produce television, he cited this number as a common cost to produce a 1 hr pilot and that even the highly touted ER pilot did not surpass this amount: $600,000 $5 million $10 million $52 milion
$10 million
When DJ Jacobs talked about how there is still a robust market for physical media sales, he pointed out that the first Frozen movie had domestic U.S. physical sales "north" of this amount: $100 million $200 million $500 million $1.2 billion
$200 million
How much is the total budget of Quibi to produce content per hour? $10M $6-7M $3M $12M
$6-7M
What type of shows might Netflix and other streaming services look to do in approaching the mass consumer base who want to watch TV? 1) A mix of shows that are either super niche or super broad 2) Shows that target only the audience that watches the most TV 3) Sports-oriented shows 4) Game show contests like "Family Feud"
1) A mix of shows that are either super niche or super broad
Hardware, regardless of lifecycle stage, is typically sold_____ 1) at a loss 2) at a gain 3) for break even 4) at break even then a gain
1) at a loss
When was the Digital Millennium Copyright Act signed into law? 1. 1998 2. 2003 3. 2010 4. 2016
1. 1998
What is one issue that studios are trying to figure out in regards to newly released movies? 1. How to satisfy unmet demand in home-feeling of newly release movies without affecting theatrical releases 2. How to make 10x more money in profits of theatrical releases 3. How to get more purchases of in home movies 4. How to extend the lifecycle of theatrical releases
1. How to satisfy unmet demand in home-feeling of newly release movies without affecting theatrical releases
There are two sets of "rights" that must be acquired if you're a streaming music service. What are they? 1. The artist who performed (sung) the song & the songwriter who wrote the actual song. 2. The artist who performed (sung) the song & the record label. 3. The songwriter who wrote the actual song & the record label. 4. None of the above.
1. The artist who performed (sung) the song & the songwriter who wrote the actual song.
Which of the following represents the traditional order of film distribution windows? 1. Theatrical > Home Video > VOD/PPV > Premium TV > Free TV > International Syndication, >Library 2. Theatrical > VOD/PPV > Home Video > Premium TV > Free TV > International Syndication > Library 3. Theatrical > Home Video > Premium TV > Free TV > VOD/PPV > International Syndication > Library 4. Theatrical > Home Video > VOD/PPV > Premium TV > Free TV > Library > International Syndication
1. Theatrical > Home Video > VOD/PPV > Premium TV > Free TV > International Syndication, >Library
How fast is the download speed in a 5G network: 384 Kilobytes per Second 100 Megabytes per second 10 Gigabytes per second 1 Terabyte per second
10 Gigabytes per second
Spotify has evolved their company into different areas, what is the order of them? 1. downloads, subscription based, events 2. events, subscription based, downloads 3. subscription, events, label 4. events, label, downloads
1. downloads, subscription based, events
When discussing the changing nature of the gaming industry, Phil Spencer said this was a major change driver reducing small developer's reliance on large publishers: 1. Cloud Gaming. 2. Democratization of Distribution. 3. The next generation Iphone. 4. The nintendo switch.
2. Democratization of Distribution.
Physical movie sales (DVD/Blu-Ray) largely depend on: 1. Talent 2. Genre 3. Geographic location 4. Marketing
2. Genre
What is an important way to break out and be successful in this television industry according to DJ? 1. Approach other stations to purchase their shows 2. Have lot of money and be differentiated access to consumers 3. Retain the rights to the shows the network produces 4. Only target gaming companies and their IP
2. Have lot of money and be differentiated access to consumers
In the traditional film industry model, the studios played what role in DJ Jacobs' words? In the theatrical portion of the value chain, exhibitors (AMC, Cinemark, etc) must face what reality to deal with a transformed film landscape? 1. Disruptors; they must build their own film production units 2. Middlemen; they must reorganize (Chapter 11, not Chapter 7) and rationalize the number of seats and screens in the industry 3. Distributors; they must incorporate AR and VR so that customers at home can attend a 'virtual' movie theater 4. Marketers; they must realize their business models are not viable as going concerns and liquidate (Chapter 7; go out of business entirely with a fire sale of any assets).
2. Middlemen; they must reorganize (Chapter 11, not Chapter 7) and rationalize the number of seats and screens in the industry
What was disclosed as a truth in the music industry by Marcel? 1. There isn't really an algorithm to the playlists 2. Money is put behind the artists with songs at the top of the charts 3. The key to entering the music industry is majoring in economics and finance 4. They leverage the same content and switch the wording for each campaign
2. Money is put behind the artists with songs at the top of the charts
What threat does television present movies with? 1. Better talent 2. Online Streaming 3. Original content 4. Fresh content
2. Online Streaming
What is according to Phil Spencer the reason why he is not worried about Nintendos future given the competition? 1. Nintendo has the most hardware sales in the gaming industry 2. Top 10 selling games on Nintendo devices are first party 3. Nintendo has the most popular gaming streaming service 4. There is no reason why Phil Spencer isn't worried about Nintendos future
2. Top 10 selling games on Nintendo devices are first party
In television, what benefit did DJ indicate was lost by releasing an entire series in a 'binge-able' form versus releasing a series episodically - and which company did he reference in discussing the means of release? 1. The benefit of 'appointment viewing'; Disney+ 2. The benefit of measuring the true viewership; HBO Max 3. The benefit of an optimal price point; AppleTV+ 4. The benefit of initial audience and critical reception (i.e., a chance for 'rewrite'); Netflix
4. The benefit of initial audience and critical reception (i.e., a chance for 'rewrite'); Netflix
If someone is in their home and they are selecting something to watch, there will always be what? A) A free option B) Distractions C) Children D) Twitter
A) A free option
What is one thing that Reagan said was really important to get good at? A) Digging into data B) Solving problems fast C)Being okay at a lot of different things D) Talking in front of a big audience
A) Digging into data
Why are exhibitors in poor financial health right now, during the COVID-19 crisis? A) No revenue and fixed assets B) Movies aren't good anymore C) Subscription model doesn't work for them D) Movie stars are moving to streaming services
A) No revenue and fixed assets
What market is Microsoft preparing to launch its Xbox cloud service in? A. Africa B. Europe C. Asia D. South America
A. Africa
As a company, what is one of the challenges Hulu is currently facing during the COVID-19 pandemic? A. Deciding whether to push up release dates for new, original content. B. Running out of content for viewers to watch. C. Budgeting advertising to increase subscriptions. D. Competition from the newly released Quibi.
A. Deciding whether to push up release dates for new, original content.
According to DJ Jacobs, which type of pricing must the theater industry switch to in order to succeed? A. Dynamic B. Fixed C. Premium D. Customized
A. Dynamic
What is the biggest issue movie companies struggle with an exclusive or early release of movies for rent on streaming platforms? A. lack of dynamic pricing models B. deciding which movies to release C. deciding which platforms to release on D. deciding when to pull movies out of theaters
A. lack of dynamic pricing models
What has been the biggest disruptor to in-theater movie attendance? A. television B. streaming services C. increased ticket prices D. overpriced concessions
A. television
Where do people mostly buy physical copies of DVD? Amazon Blockbuster Department Stores People don't buy physical copies anymore.
Amazon
According to DJ Jacobs, the number of movies that a typical consumer watches in the theaters each year has fluctuated in what range since 1968? A) 2-4 movies B) 4-6 movies C) 6-8 movies D) 8-10 movies
B) 4-6 movies
With subscription services for gaming becoming more popular, Phil Spencer stated individuals with subscription services tend to spend more $, while also spending more time gaming. Individuals with subscriptions tend to play _____ more game titles than individuals without subscription services. A. 25% B. 44% C. 55% D. 12%
B. 44%
When Reagan Feeney reflected back on her many years of working at DirecTV, she realized that the most amazing and outstanding executives she met there were the ones who were primarily focused on: A) The current here and now (of the company) as it stood B) The next 3-5 years (of the company) going forward C) The company's bottom line D) How to constantly outdo what the competition was doing
B) The next 3-5 years (of the company) going forward
According to Phil Spencer (and Bill Gates), at what point does a platform truly become a platform? A) When people play games on it B) When 3rd Party Developers make more money on the platform than 1st Party Developers C) When 1st Party Developers kick off all the 3rd Party Developers from the platform D) When games become autonomous on the platform
B) When 3rd Party Developers make more money on the platform than 1st Party Developers
Phil Spencer's main take on 5G was that: A.) 4G should theoretically be good enough to attract and engage the gaming community and to create maximum lifetime value for customers so the whole idea of 5G is generally not vitally necessary. B.) 5G is very valuable and can help normalize the network environment for the gaming industry going forward. C.) 5G has so far generally created more problems than good solutions for so many people and never really resolved the recurring nightmare of in-home router networks that effect so many current and potential customers. D.) 5G is great obviously because of its increased speed and greater bandwidth but in the long run, this might potentially slow down the future growth rate of the gaming industry.
B.) 5G is very valuable and can help normalize the network environment for the gaming industry going forward.
What was Reagan's first job in LA? A.) Entry-Level Assistant at Hulu B.) DirectTV Analyst C.) Birthday party character at temp agency D.) Free Lance content creator
B.) DirectTV Analyst
According to Marcel Marshall, what is the typical budget invested in an album? $50K $10M Between $500K and $1M Over $5M
Between $500K and $1M
Which brands business model is a reverse razor blade model, where it essentially gives its music downloads away for no profit, making 30% to 40% margin on its hardware. A. Amazon B. Sony C. Apple D. Google
C. Apple
Which type of company does DJ Jacobs expect will be the next major entrant to rival Netflix, Google, and Amazon in the current TV market? A. Tech B. Film C. Gaming D. Manufacturing
C. Gaming
Which of the following in not one of the four primary television segments in the domestic markets which studios license their first run content on? A. Broadcast (NBC, ABC, FOX) B. Premium Cable ( HBO, Starz, Hulu) C. Netflix D. Basic Cable ( USA, TNT)
C. Netflix
What skill did Reagan Feeney explain to be the most essential part of her career and the factor that ultimately led to her position at Hulu? A. Productivity B. Motivation C. Networking D. Collaboration
C. Networking
While at Directv, Reagan Feeney worked in programming acquisitions to build all the below packages with the exception of? A. NFL, NBA, MLB and NHL Packages B. UFC Paper View Packages C. Original Content D. March Madness Packages
C. Original Content
The founders of The Pirate Bay were a part of a Swedish anti____ group. File sharing Copyright Torrenting Corporation
Copyright
Traditionally, television networks had about a ______ window before a series aired in its second cycle. A) 4 days B) 4 weeks C) 4 months D) 4 years
D) 4 years
As the Chief Strategy Officer at MRC, Which of the following activities below does DJ's role not oversee? A. Financial and Budget Analysis B. Capital Fundraising C. Marketing Support and Planning D. Film Design and Casting
D. Film Design and Casting
Which of the following is NOT an advantage that Netflix has over major studios? Netflix was aggregating more data about consumer behaviors than the studios ever had They offer truly direct to consumer content Exclusively offering feature-length films All of the above
Exclusively offering feature-length films
Which genre of films does not perform well in the physical space (DVDs)? Horror films Kids movies Strong IP movies Romantic comedy films
Horror films
Phil Spencer started with Microsoft straight after getting a degree in this field of study, at this Pacific Northwest school: Interactive Storytelling, Evergreen State College Human Centered Design and Engineering, University of Washington Multimedia Studies, Vancouver Film School Computer Science/Electrical Engineering, Seattle University
Human Centered Design and Engineering, University of Washington
What was the article that Reagan Feeney told us to read?: In Negotiations, Givers Are Smarter Than Takers by Adam Grant The Secret To Effective Business Networking by Susan Guillory Learn to Love Networking by Tizana Casciaro Good News or Young Strivers: Networking is Overrated by Adam Grant
In Negotiations, Givers Are Smarter Than Takers by Adam Grant
Why is it difficult to incorporate VR into the television space? TV providers have shown no interest in adopting VR experience Streaming services have the upper hand on VR It is hard for people to engage with VR because they are often multitasking while watching TV People that watch TV are typically less tech-savvy
It is hard for people to engage with VR because they are often multitasking while watching TV
With who Marcell Marshall signed a contract which lead him to a big start on his career? Justin Bieber ASAP Rocky Jay-Z Kendrick Lamar
Kendrick Lamar
The documentary Downloaded showcased the incident when this drummer of a famous rock band went to Napster's headquarters to deliver boxes of printed out names of users who downloaded his/her band's music. Ringo Starr of the Beatles Larry Mullen, Jr. of U2 Meg White of The White Stripes Lars Ulrich of Metallica
Lars Ulrich of Metallica
Is SoundCloud a threat or not to Capitol Records? Why? Yes, because it's becoming a new strong music label. No, because it's just an incubator for talents. Yes, because it's stealing artists from C.R. No, because it's similar to Spotify.
No, because it's just an incubator for talents.
What do consumers look for when selecting streaming services to watch/invest ones time in? Optimal mix of familiar and new Optimal mix of familiar, new, and old Only familiar programming Only new programming
Optimal mix of familiar and new
Phil Spencer mentioned a major pivot in the gaming world and Microsoft's strategy. What is the main pillar of this pivot? Subscription business models Putting the player at the center of strategy Putting the device at the center of strategy Reducing friction in getting games in front of customers
Putting the player at the center of strategy
According to DJ, which of the following has had / will have the biggest impact on the movie industry? Television Streaming Online Gaming None of the above
Television
When selling ad space in OTT media, what makes network channels (i.e. ABC, CBS, etc.) different than all other channels? They split the ad revenue 50/50 They keep 100% of the ad revenue They showcase different advertisements on network TV vs. on OTT They keep 80% of the ad revenue and give 20% to the OTT companies
They keep 100% of the ad revenue
What is the main difference when DJ funds a TV project vs. a Movie? a) A TV show already has a buyer in mind when it is produced b) a movie is much cheaper to produce, so it is less risky c) Streaming sites like Netflix and Hulu have made TV shows more popular than movies d) distribution is only an issue for TV content, not movies
a) A TV show already has a buyer in mind when it is produced
Recently, DVD/EST release windows have compressed and moved closer to theatrical releases. What is one of the reasons for this shift? a) Easier to capitalize on marketing and awareness b) Ability to charge higher prices to access content earlier c) Pressure from investors and capital markets d) To generate profits sooner as opposed to later
a) Easier to capitalize on marketing and awareness
What is the primary reason Ms. Feeney cited for the immediate success of Disney+? a) High "Brand Love" for the service's deep library of content b) The service's strong UI and UX c) A robust marketing push across all Disney owned and operated properties d) The service's low price point
a) High "Brand Love" for the service's deep library of content
What was the unit of download speed for file-sharing program like Napster in the year 2000? a) Kb/s b) Mb/s c) Gb/s d) Tb/s
a) Kb/s
What is Spotify's competitive advantage over other music streaming apps such as Pandora and Apple Music? a) Personalized playlists b) Subscription price c) UI d) Music library
a) Personalized playlists
According to DJ, the reason physicals sales of horror films are not performing as well as other genres is because; a) horror films cannot be rewatched b) more expensive than other genres c) not widely available d) not available in Blue-ray
a) horror films cannot be rewatched
When releasing new shows, Beige watching model is when episodes are put up all at once. What is one of the disadvantages of releasing shows like this a) unable to tweak the show as it is being aired b) more expensive than traditional release timeline c) less exciting d) less rating
a) unable to tweak the show as it is being aired
2.6 billion people that play video games across the world with about 4 billion people connected online. In 2 years that number is expected to grow into: a. 4 billion gamers and 5 billion people connected online b. 3 billion gamers and 4.5 billion people connected online c. 3.5 billion gamers and 5 billion people connected online d. 5 billon gamers and 6 billion people connected online
a. 4 billion gamers and 5 billion people connected online
Where does Video on Demand (VOD) release come in the traditional windowing model? a) After theatrical release b) After Home Video Sell-thru/Rental c) During theatrical release d) After International syndication
b) After Home Video Sell-thru/Rental
What is one of the main reasons driving the reemergence of anthology series (American Horror Story, True Detective, etc.) a) They are cheap to produce relative to other content b) Stars need to commit to only one season c) Each new season comes with a built-in audience from seasons prior d) They drive more media buzz and win more awards than other genres
b) Stars need to commit to only one season
1. What genre tends to perform really well in physical sales (as opposed to the general trend in the market)? a. Horror movies b. Children / cartoon movies c. Comedies d. There's no genre that performs good in physical
b. Children / cartoon movies
What is one important but often overlooked reason for the year-to-year fluctuations in movies per capita after the introduction in TV? a) Changing ticket prices b) Rise of streaming services and other delivery mediums c) Quality of movies released in a given year d) Exhibitioners opening and/or closing during the year
c) Quality of movies released in a given year
When a TV series is released what is false when releasing weekly episode releases? a) film in general is more like a bet, you can't prototype the product b) you can see what/who the audience likes and change/ tweak future scripts c) TV shows only binge release now d) this was the original way TV shows released content
c) TV shows only binge release now
Where does Microsoft make most of its revenue from the XBox? a) First party games (games developed by Microsoft directly) b) Console hardware sales c) Third party games (games developed by EA, Activision, etc.) d) Streaming service subscription fees
c) Third party games (games developed by EA, Activision, etc.)
When looking at the traditional business model of gaming, which one is true? a) There is a free trial for 30 days before you decide to buy it b) There is a free version with ads and an ad-free version you can pay for c) You but it and own it d) You can subscribe and pay a monthly fee
c) You but it and own it
What is different about live sports streaming from movies or TV shows? a) celebrities are in TV shows but not sports so people care less b) sports fans are more loyal than TV/Movie fans c) if streaming cuts out in a movie, you don't care as much as if its the last 5 min of the Super Bowl d) more people tune in to live sports than watch TV
c) if streaming cuts out in a movie, you don't care as much as if its the last 5 min of the Super Bowl
Reagan said that you should set aside time each day to do what? The most successful CEO's do this A TON! a. Watch the News. b. Watch HULU. c. Read. d. Exercise.
c. Read.
Now, TV (cable) is mostly used for what? a) shopping through commercials b) watching movies/films c) No one watches TV d) live sports/news
d) live sports/news
What is the #1 downside for digital streaming services from the content creator aspect? a. Their content doesn't have a good reputation in the market, which makes customers undermine it. b. They don't spend enough money on content creation, which limits its production. c. Nowadays, the general public prefers to watch content on cinema rather than on their TVs. d. The platforms bear 100% of the risk of failure of the content they create.
d. The platforms bear 100% of the risk of failure of the content they create.
Reagan Feeney noted that brand love is extremely important. What was her advice on building brand love? a) Churning out new content on a weekly basis. b) Hosting in-person events. c) Maintaining your value proposition to your customers. d) Sending consumers free brand merch.
c) Maintaining your value proposition to your customers.
What is the most pressing threat to piracy today? a) Apple b) the government c) changing consumer habits (the need for faster more reliable content) d) licensing laws
c) changing consumer habits (the need for faster more reliable content)
What are the main revenue streams of cable television? 1. Affiliate Sales and Ad Dollars 2. Asset Sales and Renting 3. Ad Dollars and Asset Sales 4. Renting and Ad Dollars
1. Affiliate Sales and Ad Dollars
Why is it difficult to expand streaming services into Europe? 1. Each country has its own individual set of rights that the service must account for 2. You don't know whether or not a certain country will use that service 3. The accessibility to wifi varies depending on the country 4. Europeans buy more physical CDs than people in other continents do
1. Each country has its own individual set of rights that the service must account for
What were the price of ring tones as the music industry moved into the digital era in the early 2000s? 1. $1.99 2. $3.99 3. $0.99 4. $12.99
2. $3.99
What differentiates TPB from other piracy sites like Napster, etc.? 1. TPB only posts movies, no music 2. TPB doesn't host the movies/music— users post links to the bootlegs 3. TPB is the only site that relies on user-generated content 4. TPB gets a commission for every click on the site
2. TPB doesn't host the movies/music— users post links to the bootlegs
Marcell Marshall started taking an interest in music when he joined: 1. A BC Acapella group 2. The radio station WZBC 3. Musical theater 4. The BC Marching Band
2. The radio station WZBC
According to Marcel Marshall Kpop is the only industry selling physical CDs, what is one reason why? 1. It is cheaper to make CDs in Korea. 2. They make what's inside the CD necessary for die hard fans to have. 3. Korea does not have adequate bandwidth to accommodate so much streaming. 4. The president of Korea outlawed music streaming.
2. They make what's inside the CD necessary for die hard fans to have.
What makes K-Pop fans so profitable compared to those of other genres? 1. They watch YouTube videos of their favorite bands the most 2. They purchase physical copies of the albums they covet 3. They stream the most music on Apple Music 4. Their engagement on social media helps up-and-coming artists get traction
2. They purchase physical copies of the albums they covet
Which artist did Marcel Marshall choose and really push for when he started his own label? 1. Migos 2. Trippie Redd 3. J. Cole 4. Katy Perry
2. Trippie Redd
According to Reagan Feeney, what is a key part of understanding a business? 1. Understanding the creative side 2. Understanding how numbers work 3. Making a mean cup of coffee 4. Always staying up to date with new updates in the company
2. Understanding how numbers work
Which movement continues to grow in the music industry? 1. paid subscriptions to ad-based 2. ad-based to paid subscriptions 3. paid subscriptions to hardware purchases 4. hardware purchases to ad-based
2. ad-based to paid subscriptions
Marcel Marshall emphasizes the importance of... 1. working hard 2. making connections and taking every opportunity that is given (always be ready) 3. talk big game 4. follow in others footsteps
2. making connections and taking every opportunity that is given (always be ready)
What does DMCA stand for? 1) Digital Music Copyright Association 2) Digital Medium Capture Authority 3) Digital Millennium Copyright Act 4) Doesn't stand for anything. One of Marcel Marshall's bands.
3) Digital Millennium Copyright Act
The Downloaded documentary indicated that consumers started to download music on platforms like Napster because: 1. Consumers started to lose respect for artists 2. Consumers wanted to rebel against big record labels 3. Consumers got to the technology before the music industry 4. Artists wanted to give their music away for free
3. Consumers got to the technology before the music industry
Which of the following was not a way major music labels moved slowly into digital? 1. Testing pricing with ringtones 2. Testing tech formats (WMA, MP3, AAC) 3. Testing displays (handhelds vs wireless data networks, etc) 4. Testing cooperation between PC and CE industries (copyright & protection wrappers)
3. Testing displays (handhelds vs wireless data networks, etc)
Which is not one of the three rights that songwriters have? 1. Mechanical rights 2. Synchronization rights 3. Transmission rights 4. Performance rights
3. Transmission rights
What percentage of people in Kansas City were watching the Super Bowl this year? 1. 50% of people 2. 75% of people 3. 90% of people 4. 98% of people
4. 98% of people
Reagan Feeney stressed the importance of these activities as crucial to her professional success and advised students to incorporate them whenever possible. Ms. Feeney also offered her preliminary thoughts on Quibi. What were the activities stressed and what were her initial thoughts on Quibi? 1. Activities: learn to play golf and be aware of who you ask for help. Quibi: she hated the idea but thinks it can scale easily 2. Activities: be sure to know everything about your desired field (media, in her case), as without pre-existing knowledge it is impossible to thrive. Quibi: she admitted never hearing of the offering and thus could not make a judgement 3. Activities: writing novels and composing music -- anything to build creative talent/skills. Quibi: she loved the idea and believes it will be a smashing success 4. Activities: read everything -- consume information and take a life-long approach to learning, do not be afraid to ask questions when you need help and network, network, network. Quibi: she likes the idea but does not know if it can scale
4. Activities: read everything -- consume information and take a life-long approach to learning, do not be afraid to ask questions when you need help and network, network, network. Quibi: she likes the idea but does not know if it can scale
What will make consumers become loyal and continue to stick with a company? 1. Good prices, always 2. Cool aesthetics and platform 3. The best deals 4. Brand Love
4. Brand Love
Why is piracy still running amok? 1. Servers across the world make it easy to pirate 2. It is only illegal in certain places 3. It is not stealing if it's through a P2P network 4. Fundamentally, it is difficult to compete against free
4. Fundamentally, it is difficult to compete against free
Per Marcel Marshall, which of the following is NOT a trend we can expect in the next year? 1. Hockey stick growth in digital 2. TikTok continuing to grow 3. YouTube music rising to Spotify-level popularity & success 4. Social numbers declining as people get bored of scrolling during quarantine
4. Social numbers declining as people get bored of scrolling during quarantine
We've discussed how music sales declined from the CD boom of the late 1990s. However, the yearly sales figures by format data from the Recording Industry Association of America showed this format actually has had an increase in sales over the last 10 years: 1. 8-Track tape 2. FLAC (Free Lossless Audio Codec) files 3. SACD 4. Vinyl
4. Vinyl
How fast would it take to download a 2 hour long movie on 5G? A) 3.6 sec B) 4.2 sec C) 3.1 sec D). 5 sec
A) 3.6 sec
Which is not one of the founders of Pirate Bay? A) Bill Walton B) Peter Sunde C) Fredrik Neij D) Gottfrid Svartholm
A) Bill Walton
2) ____________ enables commodity devices. A) Cheap memory B) Fast tech C) Lots of Best Buy locations D) Super fast internet
A) Cheap memory
The Pirate Bay was founded in which country? A) Sweden B) Argentina C) United States D) Canada
A) Sweden
Capitol Records consists of 7-8 labels separated by what? A) genre B) singular artists vs bands C) market size of the artist D) discovery market (ie: soundcloud, tick tok, etc.)
A) genre
What is the main drawback of offering live tv for streaming? A) you can't make up for it when the feed drops out B) you have less subscribers C) doesn't tap into your original content D) less channels available
A) you can't make up for it when the feed drops out
1. What led to Napster's and The Pirate Bay's rise in popularity? A. A technological factor B. The idea of getting content for free C. Collaboration with established companies D. Government Regulations
A. A technological factor
How do users get around Internet Service Providers (ISPs) who have blocked access to TBP? A. Proxy Websites B. Dark Web C. Incognito Search Windows D. Pay For Access
A. Proxy Websites
Which popular Spotify hip hop playlist did Marcel Marshall use as an example to explain the difference between curated playlist vs. algorithm-generated playlist? A. RapCaviar B. Signed XOXO C. Most Necessary D. Get Turnt
A. RapCaviar
Who was the dominant gaming console company in the early 2000s? A. Sony B. Nintendo C. Xbox D. Atari
A. Sony
1. Which of the following is not actually it's own type of music copyrights? A. Streaming Rights B. Mechanical Rights C. Synchronization Rights D. Performance Rights
A. Streaming Rights
Which of the following is NOT a peer-to-peer music file-sharing site which came to market after Napster? A. iTunes B. Limewire C. Kazaa D. BearShare
A. iTunes
What will 5G do for the gaming community? A) Will give power to only a subset gaming platforms because the need for hardware B) Forces more hardware for games to be played on C) Low latency, so that everything can be run on the server D) Will turn GameStop stores to reopen and grow back to what it use to be
C) Low latency, so that everything can be run on the server
Which file sharing method was used in the Pirate Bay to distribute the content? A) Physical Hard Disc Storage B) Cloud Storage C) Peer - to - Peer File Sharing D) File Transfer Protocol Programs
C) Peer - to - Peer File Sharing
Which of the following describes Pandora's business model? A) Sell hardware at 30%-40% margins and sell music (downloads and subscriptions) around break-even B) Ad-supported free streaming, while also having a subscription-based ad-free version C) Low-cost subscription-based. Aim for growing numbers of subscribers to improve margins D) Completely free music, no ads--the best of both worlds. Better quality than what The Pirate Bay offers too!
B) Ad-supported free streaming, while also having a subscription-based ad-free version
How did the founders of The Pirate Bay justify that they were not violating copyright laws? A) Because they strongly believed that the material should be free to begin with B) Because they were solely redirecting users to the material for free C) Because they were running a for-profit business D) Because they were located in Sweden
B) Because they were solely redirecting users to the material for free
The addition of "premiums" (such as HBO / Starz / Showtime) to Hulu has what impact on the business? A) Decreased revenues B) Decreased customer churn C) Decreased consumer interest D) Decreased SVOD
B) Decreased customer churn
Which of the following rights follows this definition: royalties from song being used in a film or TV program? A )Mechanical rights B) Synchronization rights C) Performance rights D) Publishing Rights
B) Synchronization rights
What is according to Marcel, a barrier that makes it harder to work intensely with TikTok? A) The age groups that are present on TikTok B) The fact that TikTok isn't owned domestically C) The high costs that Tiktok is charging D) The time difference between continents that HQ are located
B) The fact that TikTok isn't owned domestically
What does DSP stand for? A) digital social profits B) digital service providers C) digital social pioneers D) data solvency programmers
B) digital service providers
How have revenues in the music industry been impacted with the advent of digital media? A) Increased B) Remained the Same C) Decreased D) Unable to determine due to seasonality
C) Decreased
What generation of gaming devices are we currently in? A) 1rst Generation B) 8th Generation C) 7th Generation D) 2nd Generation
C) 7th Generation
Whose unique model is it to sell hardware at 30 to 40 percent margins and sell music around break-even: A) Pandora B) Spotify C) Apple D) SoundCloud
C) Apple
1) What are synchronization rights? A) Royalties paid when your song is listened to on multiple streaming platforms during a given period of time B) Money exchanged when a song is "covered" by another artist. C) Royalties from song being used in a film or TV program D) Protect against N'Sync singing your songs
C) Royalties from song being used in a film or TV program
According to Reagan Feeney, Hulu Live must succeed in building "brand love" with its segment of customers and offering a significant value proposition BECAUSE: A) SVOD (Streaming Video on Demand) will claim those customers B) "Sticky" customers will stick to cable C) The ease of signing up for and quitting from live streaming services means that customer churn can increase significantly as these customers switch between services that cater specifically to their desires D) Brand Love helps build up the service's concurrency rate
C) The ease of signing up for and quitting from live streaming services means that customer churn can increase significantly as these customers switch between services that cater specifically to their desires
What happened in the early 2000s in music industry? A) Ipod had a commercial success B) Spotify was very popular C) The major music labels moved very slowly into digital D) People didn't want to dowload music illegaly
C) The major music labels moved very slowly into digital
What is the main reason that piracy has continued to exist for over 20 years? A)lack of regulations B) people are lazy C) because there will always people who want things for free D) rise of new piracy sites
C) because there will always people who want things for free
Which company within the gaming industry currently has the largest hardware sales? A. Microsoft B. Nintendo C. Sony D. Google
C. Sony
Which console was initially launched with all off the shelf components, leading to its bulky size and high price point? Instead of spending time and money on R&D, resources were spent on branding and advertising. A. PlayStation B. Nintendo 64 C. XBox D. Gameboy
C. XBox
FIFA, the soccer game produced by EA, is an example of what type of game development strategy? A) First-Party B) Second-Party C) RPG D) Third-Party
D) Third-Party
2. Which gaming influencer did Marcel Marshall work with to promote an album under the Astralwerks label in 2019? A. Dr. Disrespect B. Shroud C. Ninja D. FaZe Jarvis
D. FaZe Jarvis
Which of the following makes Hulu streaming more attractive to consumers than traditional cable or satellite providers? Easy in easy out: there is no hardware required and it is easy to cancel It offers premium add ons (like HBO) that are not available through cable and satellite The hardware required for installation is cheaper You can bundle it with your phone and broadband services
Easy in easy out: there is no hardware required and it is easy to cancel
When P.J. asked Marcel if he'd spent some quality time at the FaZe House, Marcel spoke about this other house inhabited by TikTok creators that he frequents with some of his artists. Internet Money The Big Chill Hype House Ya$gur's Farm
Hype House
Napster built their business model based on the idea that ___________________________, unlike TPB who built their business model based on ____________________________. Media should be free for everyone; Media should be paid $0.01 for every download People ingest media differently than in the past (digital vs. analog); proving that they can make it easy to pirate media for free Copyright laws should be challenged; Copyright laws should be disobeyed The music industry is stealing from listeners; The movie industry is stealing from viewers
People ingest media differently than in the past (digital vs. analog); proving that they can make it easy to pirate media for free
When Hulu was launched, it had a full library of content. For this reason people: Didn't want to subscribe. Started to cancel their cable subscribtion. Asked for more content. Wanted more ads.
Started to cancel their cable subscribtion.
Which of the following did NOT contribute to the shock that the music industry experienced starting in the early 2000s? Displays got better Memory got cheaper The cost for materials used to make CDs increased Delivery moved from analog to digital
The cost for materials used to make CDs increased
Define the concept of "payola": The illegal practice of paying DJs/radio stations for playing one's music The illegal practice of paying consumers to purchase your songs digitally The amount of dollars spent on music advertising The amount of dollars spent on fighting copyright infringements
The illegal practice of paying DJs/radio stations for playing one's music
Ms. Feeney spoke of consumer's migration from cable T.V. to SVOD services. Roughly how many people still subscribe to cable T.V. , and at what rate is this cohort declining per year. a) Currently ~90 million / Declining 10% per year b) Currently ~50 million / Declining 4-5% per year c) Currently ~90 million / Declining 4-5% per year d) Currently ~50 million / Declining 10% per year
c) Currently ~90 million / Declining 4-5% per year
Marcel Marshall was the first journalist to interview which now-famous artist? a) Young Thug b) Kendrick Lamar c) Kid Cudi d) Wiz Khalifa
c) Kid Cudi
What is "Notify and Takedown?" a) Owners of copyrighted materials tell the ISP that their customer is offering uploads of the content, and the ISP notifies the pirate that they must take it down. b) The ISP notifies the owners of copyright material that their content is being uploaded illegally before they take it down. c) The pirate notifies the ISP that they will not take down the content, but the owner of the copyright deletes the content altogether. d) The pirate notifies the owner of the material's copyright that they will only take the upload down if they receive money.
a) Owners of copyrighted materials tell the ISP that their customer is offering uploads of the content, and the ISP notifies the pirate that they must take it down.
According to Reagan Feeney, streaming services such as Hulu, Netflix, and Disney+ are focused on which of the following a) Producing original content b) Reducing operating costs c) Increasing their concurrency limit d) Remaking old hits
a) Producing original content
What was the original breakdown of ownership for Hulu? a) 50% Disney, 50% NBC b) 30% ABC, 30% Fox, 30% NBC, 10% Turner c) 40% ABC, 40% NBC, 20% Turner d) 100% Disney
b) 30% ABC, 30% Fox, 30% NBC, 10% Turner
In an effort to move into digital products and services, the music industry experimented by offering audio in several different tech formats. Which of the following is not an audio format? a) WMA b) RMT c) AAC d) MP3
b) RMT
What is the main objective of the Digital Millennium Copyright Act? a. Regulate the Internet traffic b. Bring the copyright law typical from physical format to the Internet Age (digital format) c. Punish Internet Service Providers (ISP) for enabling piracy d. Make it easier for ISPs to penalize users for downloading/uploading illicit content without any notification
b. Bring the copyright law typical from physical format to the Internet Age (digital format)
Marcel Marshall currently works for ________ , which is currently under Capitol Music Group? a. Virgin Records b. Caroline c. Epic Records d. Columbia Records
b. Caroline
On Spotify or similar platforms, how did Marcel Marshall describe music discovered by users in a passive way, i.e. discovering it on a playlist? a. Lean forward b. Lean back c. Discover Weekly d. None of the above
b. Lean back
Which artist made headlines recently over a dispute of who owns the rights to her music? a. Kanye West b. Taylor Swift c. The Beatles d. Elvis
b. Taylor Swift
During which period did the music industry see it's highest average revenues? a) 1985-1990 b) 1990-1995 c) 1995-2000 d) 2010-2015
c) 1995-2000
In the documentary TPB:AFK, what was the ultimate goal of TPB according to its founders? a. Promote illegal downloads of music and movies b. Create controversy to defy current copyright laws c. Create the biggest generic site for all types of file sharing in the world d. None of the above
c. Create the biggest generic site for all types of file sharing in the world
Due to the ______ and _______ of Napster, it became revolutionary the site having over 60 Million people downloading and sharing music files at its peak. a. Cost and File Sharing b. Ease of Use and Timing c. Speed and Scale d. Popularity and Convenience
c. Speed and Scale
What negative effect can massive events (i.e. a Super Bowl) have in a platform as Hulu Live? a. Customers will prefer traditional TV and audiences will drop b. Churn rates can increase c. There will be huge concurrency in the platform, which may cause technical stress and technical issues d. Price for subscription needs to be raised
c. There will be huge concurrency in the platform, which may cause technical stress and technical issues
From Marcel's discussion, what are some ways that artists can gain exposure to a top streaming service playlist (Spotify's RapCaviar, Apple Music's Today's Top Hits, etc.) a) Pay for placement b) Perform well on "feeder" playlists in the same genre c) Send a demo to the platform d) A and B
d) A and B
According to Marcel Marshall, which type of content creates the most hype for ads; a) Well-produced sophisticated content b) Low-quality content c) Animation d) Not so super polished content
d) Not so super polished content
What is Marshall's #1 goal when it comes to digital marketing in the music industry? a) building artists' portfolio b) making connections c) creating collaborations d) capturing audience growth
d) capturing audience growth
What does the Safe Harbor Provision of the DCMA allow for? a) certain harbors to be maintained as safe in case of a hurricane b) protection for copywriter holders from defamation by pirates c) protection for individuals from IP holders using predatory pricing and charging absurd prices for downloads d) protection for ISP's getting sued for what individuals do on their web "pipes"
d) protection for ISP's getting sued for what individuals do on their web "pipes"
