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An arrangement which best describes the rationale as to how an organisation creates, delivers, and captures value is known as (a) Business Model (b) Business Ethics (c) Business Strategy (d) None of the above

(a) Business Model

In S-D logic, value is co-created by service provider and customer by (a) Reciprocal and mutually beneficial relationship (b) Direct and customer beneficial relationship (c) Direct and service provider beneficial relationship (d) All of the above

(a) Reciprocal and mutually beneficial relationship

According to G-D logic, a firm's production process creates value for customers by (a) Research and Development of a product (b) Sale and service of a product (c) Manufacturing and Delivery of a product (d) All of the above

(c) Manufacturing and Delivery of a product

Important element(s) of participative innovation in organisational context are (a) Availability of ample finance (b) Rewards and recognition (c) Political atmosphere (d) None of the above

(b) Rewards and recognition

Creating an online platform by an individual or an organisation where people can contribute amounts online as loans and disbursing these loans to needy communities (keeping small percentage of interest with them) in their areas of operation is an example of- (a) Corporate Social Responsibility (b) Social Entrepreneurship (c) Both (a) and (b) (d) None of the above

(b) Social Entrepreneurship

Who is an idea Champion? (a) The one who defeats elephant of ideas (b) The rider who shapes the path for elephant (c) The one who opens new channels for idea to move forward (d) All of the above

(c) The one who opens new channels for idea to move forward

Components of a sticky idea are (i) Idea should be able to present end to end solution (ii) Idea should have an element of curiosity (iii) Past credibility of idea champion (iv) Idea should be multifaceted (a) Only (i) (b) (i) and (ii) (c) (i),(ii) and (iii) (d) (i),(ii) (iii) and ( iv)

(c) (i),(ii) and (iii)

With respect to implementation of Red Ocean Strategy, which of the following is correct? (a) Companies compete for a greater share of shrinking demand (b) Low price offerings are made by companies to beat the competition (c) Both (a) and (b) (d) None of the above

(c) Both (a) and (b)

The creation of value is ............... purpose and...........process of economic exchange. (a) Meaningful, Elementary (b) Elementary, Final (c) Core, Central (d) All of the above

(c) Core, Central

What are the different types of assumptions to be validated in an experiment designed in the process of innovation? (i) Assumptions pertaining to Need (ii) Assumptions pertaining to Technical requirement (iii) Assumptions pertaining to Production capabilities (iv) Assumptions pertaining to Commercialisation of product (a) Only (i) and (ii) (b) Only (ii) and (iii) (c) Only (i) and (iii) (d) All (i) , (ii), (iii) and (iv)

(d) All (i) , (ii), (iii) and (iv)

Blue ocean strategy (BOS) differs from Red ocean strategy (ROS) in (a) BOS creates new uncontested market space where as ROS competes in existing market (b) For BOS, competition is irrelevant for ROS beating the completion is key to survival (c) For BOS, new demand is created, for ROS exploiting existing demand is the only choice (d) All of the above

(d) All of the above

From the Blue ocean perspective, market boundaries can be reconstructed by? (a) Looking across alternative industries that are different than their own for new opportunities (b) Looking across strategic groups within industries (c) Looking across the chain of buyers (d) All of the above

(d) All of the above

On the basis of product sourcing and inventory management e-commerce business model is classified into (a) Wholesaling and Warehousing (b) Drop Shipping (c) White-labelling and Manufacturing (d) All of the above

(d) All of the above

Source(s) of entry for a Challenge book are (a) Feel the Pain (b) Sense the Wave (c) See the Waste (d) All of the above

(d) All of the above

Which of the following is correct? (a) Incubators located in Educational Institute is called as Technology Business Incubators (b) Plant within Plant is also a category of incubators (c) Basic purpose of incubator is to enhance survival rate of startups (d) All of the above

(d) All of the above

Which of the following is true about Business Models? (a) Brick and Mortar Business model - Local grocery store and the corner bank (b) Click and Mortar Business Model- Take orders online ,deliver the products (c) Nickel and Dime Business Model- Basic price as low as possible, charge additional amount for the other perks (d) All of the above

(d) All of the above

Which one is true regarding Social Entrepreneurship? (a) Social Entrepreneurship is proactive approach towards social change. (b) Amul and Gramin Bank are examples of Social entrepreneurship. (c) Founding successful social businesses on merely potential solutions is a major barrier as investors are much less willing to support risky ventures. (d) All of the above

(d) All of the above

With respect to implementation of Blue Ocean Strategy, which of the following is/are correct? (a) Apple-iPod (b) Tata- Nano (c) Patanjali- Single umbrella brand for FMCG and medicines (d) All of the above

(d) All of the above

which among the following is true? (a) Innovation cannot be achieved without experimentation. (b) An idea is converted to product through the process of experimentation involving success and failure (c) Failure Fallacy is the main villain in experimentation (d) All of the above

(d) All of the above

Which of the following is true in context of an Entrepreneur? (a) Entrepreneurs have a slightly higher internal locus of control compared to other population. (b) Risk taking, innovativeness, need for achievement and tolerance for ambiguity have positive and significant influence on entrepreneurial inclination. (c) An entrepreneur always searches for change, responds to it, and exploits it as an opportunity. (d) All of the above.

(d) All of the above.

The most essential component of outcome of an experimentation is (a) Success (b) Failure (c) Joy, pride and Satisfaction (d) Learning

(d) Learning

"Diversification of business through consulting activities in sustainable development" is an example of innovation. This is the result of a. Economic initiatives b. Social initiatives c. Environmental initiatives d. All of the above

a. Economic initiatives

Which of the following process is correct? a) Science Engineering Technology b) Technology Engineering Science c) Science Technology Engineering d) None of the above

a) Science Engineering Technology

Match elements and characteristic associated with innovation and sustainability Elements Characteristics i. Government a. Consumption of products ii. Corporates b. Create policies iii. Individuals c. Interdisciplinary research iv. Academia d. Nurture the environment of innovation with entrepreneurial perspective Choose the correct option a) i-b, ii-d, iii-a, iv-c b) i-a, ii-c, iii-b, iv-d c) i-b, ii-d, iii-c, iv-a d) i-a, ii-c, iii-d, iv-b

a) i-b, ii-d, iii-a, iv-c

At organizational level innovation must be? a. An all functional activity. b. Should be handed over to one Department only. c. Centralized for few Departments and Operational activities only. d. None of the above

a. An all functional activity.

Solving Multiple Choice Questions require a. Convergent Thinking b. Divergent Thinking c. Both (a) and (b) d. None of the above

a. Convergent Thinking

Which among the following is True? a. Curiosity drives innovation b. Creativity drives innovation c. Innovation leads to Curiosity d. None of the above

a. Curiosity drives innovation

First step towards an innovation is a. Identifying the right problem for finding solution. b. Developing a sound business model. c. Collaboration with other innovators. d. All of the above

a. Identifying the right problem for finding solution.

Which of the following is not a popular myth about innovation? a. Innovation is a costly process. b. Innovation is a linear process. c. Innovation is all about risk taking. d. Only creative people can innovate.

a. Innovation is a costly process.

Which of the following is correct? a. Intellectual capital is a bigger set involving intellectual assets and intellectual property. b. Intellectual property is a bigger set involving intellectual assets and intellectual capital. c. Intellectual capital and intellectual assets have similar meaning. d. None of the above is correct.

a. Intellectual capital is a bigger set involving intellectual assets and intellectual property.

Which of the following is not correct in respect of frugal innovation? a. Resource constraints are liability b. Resource constraints are opportunity. c. Technically not so sophisticated products d. More value to customers at the lower cost.

a. Resource constraints are liability

Which of the following is not a characteristics of current business environment? a. Homogeneity b. High Uncertainty c. Reduced product life cycles d. None of the above

a.Homogeneity

Which of the following statement is best suitable for creative desperation? a. Connection of dots for problem solving with exposure of new ideas b. Enhance resource utilization c. Inconsistent in behaviour and belief in market d. Connection between client's market and other markets

b. Enhance resource utilization

Which of the following is false statement? a. Start-up incubator is a collaborative program designed to help new start-up succeed b. Incubators are easy source of getting seed funding for startups. c. Incubators provide mentorship, infrastructure and funding support to startups. d. None of the above

b. Incubators are easy source of getting seed funding for startups.

Which one of the following is correct in reference of Technological Innovation? a) Development of new idea b) Converting invention into a socially usable product c) Generating investments in idea d) All of the above

b) Converting invention into a socially usable product

Technological forecasting approach is a/an a) Relative approach b) Interdisciplinary approach c) Absolute approach d) None of the above

b) Interdisciplinary approach

Which of the following statements are true for strategy? a) Technology timing strategies are normally discrete strategies rather than continuum strategies b) Offensive strategy initiated new industry life cycle c) There cannot be multiple strategies at the same time in an organization d) Imitative strategy is research intensive strategy

b) Offensive strategy initiated new industry life cycle

"Entrepreneurial risk is substantiated by trial and error" is associated with a) Random and Value Innovation School b) Random and Schumpeterian School c) Systematic and Value of Innovation School d) Systematic and Schumpeterian School

b) Random and Schumpeterian School

Which of the following statement is not correct? a) Economic and social concerns give rise to business opportunity b) Sustainable entrepreneurship can impact only large size firms c) Successful sustainable business requires innovation and entrepreneurship d) Social entrepreneurs create shared value for both companies and society

b) Sustainable entrepreneurship can impact only large size firms

New definition of MSME which is effective from July 1, 2020 is based on i. No of employees ii. Market size iii. Market capitalization iv. Investment in plant and machinery v. Turnover vi. Product Mix a. (i) , (ii) and (iii) b. (iv) and (v) c. (i), (iv) and (v) d. (i), (iii), (iv) and (v)

b. (iv) and (v)

A _____ is a set of planned activities, designed for profit in marketplace a. Business plan b. Business model c. Profit model d. Revenue model

b. Business model

Which of the following is correct for Design mindset? a. Design mindset is focused towards problem b. Design mindset is solution focused. c. Design mindset is focused on commercial aspects. d. Design mindset is focused on available resources.

b. Design mindset is solution focused.

Techniques like brain storming, subject mapping and free writing are used to stimulate a. Convergent Thinking b. Divergent Thinking c. Both (a) and (b) d. None of the above

b. Divergent Thinking

Which of the following is not an important element of innovation? a. Idea b. Information c. Implementation d. Impact

b. Information

"Look for inconsistencies in behaviour and beliefs in market", is related to a. Look for connections b. Look for contradictions c. Look for creative desperation d. All of the above

b. Look for contradictions

Which among the following is not associated with Design Thinking? a. Empathy b. Sympathy c. Iterative improvements at rapid rate d. Collaboration through cross functional teams

b. Sympathy

Which of the following body deals with issues related to Intellectual Property? a. UN b. WIPO c. World Bank d. IMF

b. WIPO

Following are some of the important events in economic development history of the world. What is the correct sequence? (1) Low cost manufacturing in China (2) Industrialization in Europe (3) Quality revolution in Japan (4) North America becoming a major economic power a. 1-2-3-4 b. 2-4-3-1 c. 2-3-4-1 d. 1-3-2-4

b.2-4-3-1

Strategic planning for any new ventures requires decision makers a) To consider social, economic, and environmental aspect b) Sustainable long-term value creation c) Both a and b d) None of the above

c) Both a and b

Three important characteristics of technological innovation includes a) Complex process, short time horizon, financial investment b) Simple process, long time horizon, financial investment c) Complex process, long time horizon, financial investment d) None of the above

c) Complex process, long time horizon, financial investment

Identify axis of "S" curve of technological life cycle a) Performance Index and Cost b) Sales Index and Cost c) Performance Index and Time d) Sales Index and Time

c) Performance Index and Time

"Synthesis of existing knowledge and techniques to provide theoretical basis for technical concept." What technique is appropriate for such synthesis a) Prototype b) Proliferation c) Trial and error d) None of the above

c) Trial and error

The success factor for Pearl function for technological forecasting depends on value of a) a and b parameter b) Time c) Upper limit to growth d) None of the above

c) Upper limit to growth

American Marketing Association offers formal definition, " Marketing is the activity, set of institutions and process of ____, ____,____, and _____that have value for customers, client, partners and society at large". a) pricing, packaging, delivering, exchanging b) planning, communicating, promoting, exchanging c) creating, communicating, delivering, exchanging d) creating, packaging, delivering, exchanging

c) creating, communicating, delivering, exchanging

Which of the following combination is correct? (i) White hat (1) Benefits (ii) Black Hat (2) Barriers (iii) Red Hat (3) Feelings (iv) Yellow Hat (4) Information a. (i)- (1), (ii)- (2), (iii)- (3), (iv)-(4) b. (i)- (2), (ii)- (1), (iii)- (4), (iv)- (3) c. (i)- (4), (ii)- (2), (iii)-(3), (iv)- (1) d. (i)- (4), (ii)- (2), (iii)- (1), (iv)- (3)

c. (i)- (4), (ii)- (2), (iii)-(3), (iv)- (1)

Generally, what is the life of a patent? a. 5 years b. 12 years c. 20 years d. As long as inventor wants

c. 20 years

Which of the following statement is true? a. Venture capitalist provides capital to start-up ventures or support small companies that wish to expand with access to equity markets b. Debt financing for early stages have assets or cash flow to get from commercial banks c. Angle investors, invests in a new or small business venture providing capital for start-up or expansion d. All of the above

c. Angle investors, invests in a new or small business venture providing capital for start-up or expansion

Barriers to innovation include- a. Resistance to Change b. Prediction Disability c. Both a and b d. None of the above

c. Both a and b

Founding stage of Entrepreneurial process includes a. Opportunity identification, business plan, resource gathering, evaluation b. Opportunity identification, building the company, incorporation, market entry c. Business plan, resource gathering, incorporation, market entry d. Business plan, building the company, incorporation, market entry

c. Business plan, resource gathering, incorporation, market entry

Which of the following is auto generated intellectual property rights? a. Industrial design b. Patent c. Copyrights d. All IPRs are auto-generated

c. Copyrights

Concept of "Protection" is attached with a. Intellectual capital b. Intellectual assets c. Intellectual property d. All of the above

c. Intellectual property

Which of the following is correct? a. International Patents are applicable globally. b. Exclusive rights of patent given to inventors are perpetual. c. Inventor can transfer rights of patent to a company. d. None of the above

c. Inventor can transfer rights of patent to a company.

"Affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity" is a. Banker b. Capitalist c. Seed inventor d. Shareholder

c. Seed inventor

Which of the following IP is considered most valuable? a. Patent b. Industrial Design c. Trademark d. Copyright

c. Trademark

Which of the following IPR has perpetual life? a. Patent b. Copyrights c. Trademarks d. All of the above

c. Trademarks

Which of the following is not an element of business model a. Market strategy b. Value proposition c. Universal standards d. Competitive advantage

c. Universal standards

Changes in marketing plans been made during COVID-19 pandemic are a) Customer communication b) New product released c) Operation hours d) All of the above

d) All of the above

Sustainable aspects related to innovation and entrepreneurship depends on a) Cultural aspect b) Resource allocation c) Agility d) All of the above

d) All of the above

Current situation of pandemic COVID-19, new view of small and medium enterprises includes a. e-market linkage b. Collateral free loans c. Self-reliant vision d. All of the above

d. All of the above

Future markets and innovation should be looked upon with a perspective of a. Needs b. Available resources c. Multi dimensionality d. All of the above

d. All of the above

Six Thinking Hat technique a. Forces you to move out of your habitual thinking style. b. Reduces too many angles crowding your thinking. c. Was created by Edward de Bono. d. All of the above

d. All of the above

The key aspect that an organization can deliver value is a. By knowing what business they are into b. By knowing your customer and resources c. By Knowing your capabilities and capacities d. All of the above

d. All of the above

What are the essential conditions for getting a patent for an invention? a. Novelty b. Commercial application c. Nonobviousness d. All of the above

d. All of the above

Which of the following factor is/are responsible for failure of business model? a. Key elements do not synchronize with the complete process b. Unavailability of financial support c. Customer expectations are not met d. All of the above

d. All of the above

Which of the following is most suitable strategy in current business environment? a. Superior quality based products b. Innovation led business models c. Customized products as per needs of the customers d. All of the above

d. All of the above

Which of the following section, 'Aatma Nirbhar Bhart Abhiyaan' or Self-Reliant package is focused on? a. Land b. Labour c. Liquidity and laws d. All of the above

d. All of the above

Which one is/are correct for idea management system? a. It helps companies to gather ideas from their employees. b. It helps in increasing productivity their by provides competitive advantage. c. It relieves the top management from day to day problem-solving. d. All of the above

d. All of the above

Correct order of stages in Design thinking is- a. Empathise - Ideate - Define - Test- Prototype b. Ideate - Empathise- Define- Test- Prototype c. Define -Ideate- Empathise -Test- Prototype d. Empathise-Define-Ideate-Prototype-Test

d. Empathise-Define-Ideate-Prototype-Test

Which of the following is not a form of resistance to change? a. Inertia for new idea b. Fear of failure c. Ignoring the idea d. None of the above

d. None of the above

Which of the following is not suitable for filling the gap in following statement? A patent protection means that the invention cannot be commercially a. Made b. Used c. Distributed d. Understood

d. Understood


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