Olympics

What do the 5 rings represent in the Olympic symbol?

5 continents, interlaced rings of equal dimension Interlocked = world unity

When does the IOC vote for host cities

7 years prior

Ambush Marketing

A promotional technique whereby a non-sponsoring business tries to associate with an event to gain recognition as a sponsor

olympic motto

"Citius, altius, fortius" (faster, higher, stronger)

1978 Amateur Sports Act

Declared OCOG owner of all things Olympics promoted amateur sports

What are the two processes the IOC created after people are no longer bidding for the games

Dialogue Stage Candidature Stage

How much does the IOC distribute money and how much do they keep

Distributes 90% only keeps 10%

Salt Lake City Scandal

- began giving gifts and shopping sprees to children and wives of IOC members to gain advantages - IOC members can no longer make visits

What are some values of TOP sponsorship

Exclusivity Reach, GLOBAL POWER Public Perception Use of Olympic imagery direct advertising and promotions on site concessions for advertising ambush marketing protection achknowledgement of support

Paralympic Sports Issues

Funding Accessibility Classification Stereotypes Inequality - developed vs. underdeveloped some countries are smaller, not enough athletes.

1998 Amateur Sports Act

Got rid of ameatuer requirement to participate Included paralympics

OCOGs (Organizing Committees for the Olympic Games)

Host cities, always changing

International Organizations of sports for disabled

IF that only manages sport for certain impairments, like international blind sports association, international wheelchair and amputee sports federation

Who do you give bids to

IOC

Who sells AND controls media rights

IOC

who determines whether a country/territory can establish an NOC

IOC

who selects host cities

IOC

How are OCOGs financed? What are the various sources of their revenue?

IOC support from tv rights and TOP sponsors Ticket sales Domestic sponsorship Licensing Government support

IPC

International Paralympic Committee ACTS AS AN IF for para sports

Nike Ambush Marketing Case

LA Games, many people thought Nike was original sponsor because they were putting their brand around the coliseum

Why was the TOP program started?

LESS IS BETTER = EXCLUSIVITY

IOC Revenue Sources

1) TV Broadcasting Rights (47%)- Sell rights to each country--USA has NBC through 2032, $7.65 Billion. 2) Sponsorship (45%)- TOP 3) Licensing- Officially licensed products for IOC, NOCs, and OCOGs. Commemorative souvenirs and memorabilia

challenges with clarification systems

is it fair, hard to get someone licesnsed to classsify, training, etc.

TOP Sponsors are considered a

monopoly, one company per category

is olympism true today or is it more commercialized

more commercialized

Financing requirements for bids

must invest millions to plan, hire consultants, marketing, organizing, travel, etc.

Paralympics and TOP sponsors

paralympics have TOP sponsors, but less attractive yet some companies are only focusing on paralympics

Indicia and Images Act

prohibited use of terms

What is the purpose of the Olympics

promote peace and unity within the international community through the medium of sports

National Governing Bodies

similar to IF, overssees welfare governing each sport within particular company

Problem with IFs

snowboarding and skiing, different rules but had IF together

International Federation - IF

sport-specific regulatory body that sets international rules under the jurisdiction of the IOC

International Olympic Committee (IOC)

the governing authority of the Olympic Movement, which includes all of the National Olympic Committees (NOC), the International Sports Federations, Organizing Committees for the Olympic Games, athletes, sponsors, and broadcasting partners

Where does USOPC spend most money

training

what do legacy plans refer to

what will be the lasting effects, where will the villages turn into?

Colors in olympics

white background counts, all countries represented with country colors

Does the USOPC own the rights of olympic trademarks

yes

white elephants

abandoned venues

what is a challenge with the Olympics and television

audiences declining, this is the biggest source of revenue and if declining, now what

One City One Bid

avoids competetive bidding wars, can reduce corruption of unethical practices,no bribery, but may limit competition and lead to less than ideal hot cities

challenges with IPC financing

conflicts of interests with other IFs

Host City Revenue sources

domestic sponsorship, ticketing, licensing within the host country

US Olympic and Paralympic (USOPP)

federally chartered nonprofit

Dialogue Stage

first stage, IOC speaks with prospective cities , allowing them to receive feedback, and be fully informed about the requirements needed

Components of a bid

image creation/theme creation legacy plan ambush marketing plan financing requirement personal relationship building fundraising

Olympic Torch and Flame

immortals stole fire from Zeus, olympic flame burns 24/7. carried on a jet to each game

Return on Investment for Olympics

NEGATIVE

What group do you need to go to the Olympics

NOC

Does IOC have a financial risk?

No, they dont make anything they sell, all financial risk is on everyone else and other brands

Who is responsible for preparing and staging the olympic games

OCOGs

Who founded the Olympics and why?

Pierre de Coubertin - to bring political enemies together Originally wanted to use them to boost France's military against Germany, traveled the world to see how people get into shape, but saw how they brought people together

how to stop ambush marketing

Publicly humilate brands doing so pass regulations

Origins of the Paralympic Games

Sir Ludwig Guttman, sports as rehabillitation

Candidature Stage

Submits a formal bid to the IOC, second and final stage. candidates must provide plans about venues, etc. working with the IOC

Problem: Ambush marketing and TOP sponsors

TOP sponsors losing exclusivity

What is the biggest source of money for the IOC

TV money

Olympic Arrangements act

The Olympic Arrangements Act refers to legislation that is passed in a country hosting the Olympic Games. The purpose of the act is to provide the legal framework necessary to ensure that the Games are organized and conducted smoothly and efficiently, and that the interests of all stakeholders are protected. The specific provisions of the Olympic Arrangements Act may vary depending on the host country, but generally, the act provides for: The establishment of an organizing committee to oversee the planning and execution of the Games. The provision of funding and other resources necessary for the successful organization of the Games. The establishment of regulations governing the use of Olympic symbols and intellectual property. The establishment of measures to ensure public safety and security during the Games. The establishment of measures to protect the rights and interests of athletes, officials, and other participants in the Games. The establishment of measures to ensure that the Games are conducted in an environmentally sustainable manner. The Olympic Arrangements Act is a crucial piece of legislation for any country hosting the Olympic Games, as it provides the legal framework necessary to ensure that the Games are organized and conducted in a manner that is beneficial for all stakeholders.

Olympic Creed

The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well. - Pierre de Coubertin

National Olympic Committees (NOCs)

The organizations responsible for the development and protection of the Olympic Movement in their respective countries.

Olympism

The philosophy behind the Olympic Games, which seeks "to create a way of life based on the joy found in effort, the educational value of good example and respect for universal fundamental ethical principles."

Duties of OCOGs

To give equal treatment to every sport on the program and ensure that competitions are held according to the rules of the International Sports Federation Host city has to work with that country's national olympic committees, each international federations for a sport, and the international olympic committee to make sure they are following the olympic charter To ensure that no political demonstration or meeting is held in the Olympic City or its surroundings To choose and, if necessary, create the required installations: competition sites, stadiums, and training halls To arrange for the required equipment To lodge the athletes, their entourage, the officials To organize medical services To solve transportation problems To meet the requirements of the mass media To organize cultural events To write the final report on the celebration of the Games in the two official languages and distribute it within two years after the end of the Games

USOPC

United States Olympic and Paralympic Committee Community based