PAR 03
Companies focusing on innovation relating to product enhancement and experiential factors are all associated with what innovation zone?
Customer Intimacy
What term is used in the category renewal zone to describe the strategy used in declining markets with respect to optimizing returns (sales and profits) for the remainder of a category's useful life?
Harvest and Exit
What term is used for innovation the operational excellence zone to describe reducing the materials cost of products by substituting low-cost standard parts and pre-integrated subsystems for an earlier design's high-cost manually integrated custom components?
Value Engineering
Entrepreneurship is the market-oriented mechanism for advancing what aspect of innovation?
Value proposition
What term describes the aggregate adoption of a technology and is measured by the percentage of potential uses who have actually adopted the technology?
Diffusion
What group of educated and innovative individuals have significant gains from adopting technology before most other users?
Early Adopters
In the customer intimacy zone, what type of innovation uses the strategy of improving existing products in existing markets by modifying a single dimension in order to reawaken customer interest in increasingly commoditized categories?
Enhancement
In the Customer Intimacy Zone, which of the following types of innovation is defined by a value proposition based on characteristics such as a hotel remembering a customer's newspaper preference or offering a coffeehouse with a European ambience?
Experiential Innovation
What type of customer intimacy zone innovation focuses on making structural modifications to established products in order to create a distinctive sub-category?
Line-Extension Innovation
Companies focusing on innovation relating to value engineering, process and value migration are all associated with what innovation zone?
Operational Excellence
What category of innovations would include developments such as the manufacturing assembly line and biotechnology procedures?
Process
In the Operational Excellence Zone, what type of innovation focuses on improving profit margins by extracting waste that occurs during the production of products, such as Walmart's use of Vendor Managed Inventory and Toyota's use of Kanban for manufacturing?
Process Innovation
What type of innovation focuses on the supply side, looking for opportunities to remove non-value-adding steps from the workflow?
Process Innovation
Which of the following is NOT one of the types of innovation related to product leadership that collectively serve as an engine for value creation?
Process innovation
Which of the innovation zones is focused on growth markets and is characterized by heavy R&D (Research and Development) expense and significant market risk?
Product Leadership
Which of the following "innovation zones" is most appropriately used in growth markets with the goal of allowing a company to first win market share and then later maximize profit?
Product Leadership Zone
