PBB Situational Influences Missed ?'s

Which of the following statements is TRUE regarding moods?

Ad and brand attitudes are often influenced in a mood-congruent manner.

Which of the following services would be classified as having an extended hedonic consumption purpose?

cruise

Shopping on the Internet provides which important time-related dimension?

-it has the potential to reduce the amount of time required to make a specific purchase -it provides the consumer with almost total control over when the purchase is made

Physical surrounding represent the situational characteristic that has the greatest impact on consumption behavior. (T/F})

False

Consumer behavior occurs within four broad categories or types of situations: the communications, the purchase, the usage, and the social situation. (T/F)

False -disposage (something like that)

Which type of industry has developed around the use of ambient scents?

environmental fragrancing

Arm & Hammer baking soda has been very successful promoting other uses for this product. Advertisements provide several uses other than baking, such as removing odors from carpeting, the laundry, and kitty litter boxes. Finding more uses for a product is known as..

expanded usage situation

Mood is an example of a momentary condition reflecting a temporary state of being. (T/F)

false

The present of close family members during the shopping occasion increases impulse buying more than close friends. (T/F)

false

Mike is the owner of a restaurant that also has a bar. Based on research that studied the impact of background music on restaurant patrons, what can Mike expect if he uses slow music in his establishment?

larger amount of bar purchases

Binge drinking among college students can be described as a

ritual behavior

A person who shops a nicer store than normal bc he or she is buying a gift is influenced by the ____ characteristic of the situation.

task definition

Mark is developing the marketing strategy for his business, which is a retail store. He knows that situation characteristics will interact with his marketing activity, Which of the following is a situation characteristic he needs to consider?

task definition

Which of the following is NOT an individual characteristic influencing consumer behavior?

task definition

With respect to the typology of service environments, a bank would be categorized as...

utilitarian