PD-024 Think About It: Marketing Research

Do you think you would like to work in marketing research? Why or why not? If so, which personal characteristics do you have that would translate well to a market research career?

I think I would like to work in marketing research because I have good organizational, math and analytical skills.

What traits do you think are most important for people in marketing research to have? Why?

It's important for people in marketing research to be organized with strong analytical and math skills. All of these are important for the volume of research they need to sort through.

What are some industries in which you can have marketing research careers?

Marketing research can be found in any industry that has a marketing team.

How would you describe a typical marketing research career? What are some common job duties? What are the work conditions like?

Marketing researches are tasked with finding out what and why the customers want what they want. They focus on gathering and analyzing information.