Personal Career Development Ch. 2

What are a Personal Brand Statement and a 30-Second Commercial? What is the value in creating both of these?

A Personal Brand Statement is a summary of what a job seeker has to offer an employer. A 30-Second Commercial is a slightly shorter version of the Personal Brand Statement that focuses on the benefits for the employer and varies depending on who you are talking to. Student answers on the value of these will vary but should include at least one of the following: communicate my value to a prospective employer, a short way to highlight my strongest qualities and how they benefit an employer, a good way to market myself, and can be used in many ways (such as online, in conversation, in writing) to describe what I can offer an employer.

Explain why employers seek employees with both job-specific and transferable skills.

Employers want to hire people who will make their businesses more successful without having to provide too much more training. Both job-specific and transferable skills help employees succeed, both now and when future changes occur.

Which of the following is NOT a good Personal Brand Statement?

I like to fix computers because my mom showed me how to do this when I was just 12 years old.

Which of the following is a transferable competency?

Meet deadlines under pressure

Which of the following is a job-specific skill?

Operate an industrial oven

Explain why it is important to assess one's own skills, competencies, traits, values, and so on. List at least two resources that can help you with your assessment.

This information helps in making good choices when selecting which jobs to apply for, selecting which companies to consider as prospective employers, and considering specific job offers. It's all about finding the right fit between the job seeker and the employer. Resources include the school career center, the Internet, and commercial software packages.

Your Personal Brand Statement is a power-packed statement that summarizes the benefits you offer an employer.

true

A ______________________________ is a short speech that highlights your strongest qualities and that is customized to be of interest to the person you are talking to.

30-Second Commercial

Job-specific skills are those skills taught by employers on the job.

False

Transferable competencies are especially important to job seekers with limited work experience.

True

Maia is completing an associate's degree in graphic design. Her job at the copy shop is probably:

a good way to develop transferable skills.

Your Personal Brand Statement:

can be used in your resume, LinkedIn profile, and interviews.

When you describe your achievements, it is best to:

describe what you did, how you did it, and the importance of the results to the organization.

Posting your Personal Brand Statement on social media is:

expected by employers.

Volunteer work is not a good way to explore your career interests because it is not paid work, so it doesn't count.

false

Skills, abilities, and attitudes that you can transfer from one job or career to another are called transferable skills.

true

You could make your Personal Brand Statement stronger by discussing it with friends, family, and school counselors.

true

You should tailor your 30-Second Commercial depending on who you are talking with and what that person is looking for.

true

When writing your Personal Brand Statement, think about:

what your friends and family appreciate most about you.