Practice quiz ****

How are social media metrics and social media goals related?

Metrics that correspond to social media goals can serve as key-performance indicators (KPIs) for them.

Which of the following is a popular Microsoft data analytics program that offers business intelligence as well as data visualization?

Power BI

An organization is said to have "e-commerce universality" if it has a strong online presence that enables it to quickly sell its products and/or services to almost anyone, regardless of the time or their location.

false

A target market for an organization is the online audience that has demonstrated its interest in the organization's products, services, or activities by following or engaging with the organization on social media.

fasle

M-commerce is a subset of

traditional e-commerce.

Which type of cybersecurity breach can cause the most damage to an organization's systems, data, and information?

viruses

Determine which of the following is an example of data that has integrity.

Data that are used to set sales goals for account executives are stored on a secure server; managers are allowed read-only access to the sales data for the reps they directly manage.

What is the benefit to using social media for conducting market research?

Demographic data and market information is much easier to gather from social media sites than it was to previously collect.

Trying to answer questions such as "what happened?" or "what is occurring?" or "what was the ROI?" is the role of

Descriptive analytics

The first two steps of the six-step process in creating a social media information system (SMIS) involve developing social media goals and setting metrics. What are the third and fourth steps of the process?

Step 3: identify the organization's target market; Step 4: determine and integrate into the SMIS design traits valued by the target market.

5G cellular technology offers the promise of download speeds as high as 20 Gbps. This will likely require more antenna arrays with each antenna sending out ________ microwave signals.

Weaker

The type of e-commerce transaction that allows consumers to interact with government or authoritative bodies for activities such as paying taxes, securing building permits, or paying tuition at a university, is referred to as a consumer-to-governance transaction. True or false

false

Over 50 percent of all innovative products fail in the market, while over 80 percent of the successors to the products succeed. This is a key tenet of ________ strategy.

fast follower

An appropriate social media goal for a business that wishes to raise its public profile is

increasing brand awareness.

An online photo printing company can temporarily lose its e-commerce ubiquity if

its website crashes due to a coding error or attack by hackers.

Coffee vendors who operate small, drive-up coffee stands find it difficult to charge significantly higher prices than their many competitors do. What aspect of the coffee stand business makes raising prices difficult?

low barriers to entry

Qualitative data that is not categorized is called nominal data. Qualitative data that is categorized (ranked, for example) is considered _____ data.

ordinal

What is the second step in the six-step process of creating an SMIS?

outline measurements of success

When data is anonymized, the PII is eliminated or encrypted. PII includes names, Social Security numbers, addresses, and more and stands for ______ identifiable information.

personaly

Cloud-based components used by social media providers are hardware. true or false

true

Customer acquisition cost (CAC) is a metric that is used by e-commerce companies and other sales related organizations to assess the costs associated with convincing a potential customer to purchase a service or product. Group starts True or false

true