practice test
What Is The Minimum Number Of Users A Remarketing List Must Have Before Being Used With A Remarketing List For Search Ads Campaign?
1000 users
Jim Has Created A Google Search Ad With A Bid Of $5. Two Other Advertisers In An Auction Have Bids Of $2.50 And $2. How Much Would Jim Pay For The First Spot In The Auction?
2.51
What's The Maximum Number Of Ad Extensions That Can Show For A Particular Query Or Device At Any Given Time?
4
With dynamic search ads, what does the advertiser provide?
A list of web pages
John's Plumbing Prides Itself On Excellent Customer Service, Especially During After-Hours Service Calls. They Want To Connect With People Who Need Emergency Plumbing Services In The Middle Of The Night. Which Criteria Should John's Plumbing Configure To Meet This Goal?
Ad scheduling
What Is One Of The Reasons Why An Advertiser Should Consider Using Performance Planner On A Monthly Basis?
Auctions fluctuate all the time
What content could be used for a structured snippet extension?
Berlin, London, Paris, Singapore
Swee Yin's Fashion-Apparel Department Store Runs A Popular Biannual Sale On Men's Hats, With Large Discounts And Surprise Bonus Items. She Wants To Tailor Her Google Search Campaign To Highlight This Sale. How Can Google Search Campaigns Be Tailored To Promote Her Company's Sales Event? (Choose Two)
- by creating a new ad group for the sale - by setting campaign start/ end dates
What Are Two Main Benefits Of Using Search Audience Solutions? (Choose Two)
- making the right bids when certain groups of people are searching for your product or services - reaching different audience segments with unique messaging that is highly relevant to them
Jamie Wants To Focus On Selling Her Overstocked Blue Saucepans. She Sets Up Keywords Using A Broad-Match Modifier. What Are Two Ways The Broad-Match Modifier Makes Jamie's Work Easier? (Choose Two)
- she doesn't have to think of all the related saucepan keywords - she can easily select the color she wants to focus on
What Are Two Ways That Performance Planner Can Help Reveal The Possibilities Across All Your Google Ads Campaigns? (Choose Two)
- validation - simulation
what are two ways dynamic search ads brings value to an advertising campaign?
-it creates new ads automatically -it find traffic an advertiser might miss
When Running Remarketing Lists For Search Ads Campaigns, Some Audience Lists Have Higher Potential To Convert Leads Than Others. Order The Audience Lists From Highest To Lowest Potential. (The Highest Potential Should Be On Top.)
1) Reached the checkout page but did not complete the purchase. 2)Added an item to the shopping basket but then abandoned it. 3) Visited the website in the past 7 days but did not convert. 4) Visited the website in the past 28 days but did not convert.
What Is One Way That Performance Planner Helps Businesses Increase Sales?
By maximizing the number of conversions for a spend scenario
What can the performance planner recommend
Campaign level target CPA
Sarah's Autos Sells Multiple Automobile Brands, Showcasing Used, Pre-Owned, And New Vehicles. The Company's Advertising Manager Decides To Configure A Broad Matching Type For The Keyword "Automobile," In Order To Reach A Broader Group Of Potential Visitors. Which Two User Searches May Generate The Advertising Manager's Ad? (Choose Two)
Car Automobile
What Is A Valid Recommendation That The Performance Planner Can Provide?
Set a specific target CPA
What Two Ad Extension Types Can Also Be Served As Automated Ad Extensions? (Choose Two)
Sitelink & Callout extensions
Yan is Working on a remarketing list for search ads campaign. Which user could be added to a valid remarketing list to ensure optimal results
Someone who has added items to a shopping baset in his companies website but them abandoned it
Siona Needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is siona using
Taget impression share
Rashid Wants To Raise Awareness Of His Brand And Build Campaigns Focused On Branded Terms. He Doesn't Have Much Time To Devote To Daily Bid Management, So He Decides To Use Automated Bidding To Lighten His Workload. What Automated Bidding Strategy Should Rashid Consider Using?
Target impressions share
your google search text ad has three main components, headline, description what is the third?
The URL displaying your websites address
Theo Is Looking To Improve His Google Search Ads Campaign. On His Google Ads Recommendations Page, He Notices That His Google Search Campaign Has An Optimization Score Of 75%. What Does This Mean?
The campaign could improve up to 25% by following the listed reccomendations
Trevor Owns A Manufacturing Business That Makes Specialized Hiking And Rock-Climbing Gear. He's A Small Player In The Market, But He's Ready To Scale Up His Business. Which Google Ads Campaign Type Should Trevor Use To Increase His Brand's Exposure And Reach Audiences Interested In Hiking And Rock Climbing Across The Web?
Display
What's an example of an effective callout extension
Free returns
What's The Primary Benefit Of Using Structured Snippet Extensions In Your Ads?
Gives users specific information about what your'e offering before they visit your website
you'd like to improve and ad's perceived quality during an ad auction. what aspect of that Ad will be most beneficial for you to work on?
Improving the navigability of the landing page
your google search ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. this score is used to help give you recommendations on how to optimize your search ads campaigns. what are two of the data sources that are used to calculate optimization recommendations?
Industry data account settings
Why should your business use performance planner
It makes recommendations that are validated using machine learning
your client, Vince's Veggies, wants to increase downloads of their popular recipe printouts. you suggest they create ad groups based on the cooking categories that appear on their website. what will they need to create in their first google search group?
Keyword list default bid amount
Yan wants to attract customers specifically searching on google for time-B-gone, his company's unique office support product. His marketing consultant suggests using dynamic search ads and known Yan will need to start with a simple approach. For vendors like Yan, what's the simplest method for using dynamic search ads?
Landing pages from standard ad groups
You can leverage google ads automated bidding strategy to help get the most from your advertising budget. what are two benefits of using automated bidding?
Machine Learning & auction time bidding
Marta Has A Tight Marketing Budget And Needs To Use A Strategy That Can Drive Customers To Her Website For A Set Cost. Which Bidding Strategy Has The Potential To Meet Marta's Needs?
Maximize clicks
Priya Only Has $500 A Month To Spend On Her Campaign, But She Needs To Drive As Many Potential Customers As Possible To Her Website. What Type Of Automated Bidding Strategy Would Be Best For Priya's Campaign?
Maximize clicks
Why is using the performance targets feature after utilizing the Performance Planner recommended?
This practice allows you to monitor targets set in the performance planner and to receive alerts and recommendations when a campaign isn't on track
With similar audiences, which google product is included when finding new people with similar profiles
Youtube
You Are Working To Improve The Quality Score Of A Google Search Ad By Increasing Your ECTR. Your Goal Is To Have More Users Click On The Ad And Ultimately Visit Your Website. What Might Increase The Number Of Clicks Your Ad Receives?
adding more specifics to the ad
Karen's Washing Machine Broke, So She's Conducting A Search On Google To Find A New One. She Sees A Number Of Google Search Ads For Washing Machines In The Results. Which Of The Following Make Up Some Of The Parameters That The Google Search Ads Auction Uses To Determine What Ads Karen Sees? (Choose Two)
advertisers bid ad relevance
Jennifer's Looking To Limit The Number Of People Who See Her Google Search Ad For An All-Inclusive Vacation To Paris. She Doesn't Want To Match With People Looking For Anything Else — Just "All-Inclusive Vacation Paris." So She Limits Who Sees Her Ad Using Exact Match Type. Which Search Terms Might Match With Jennifer's Ad?
all inclusive paris holiday
Steven Is An Advertising Executive At A Large Auto Parts Company. He Uses His Google Ads Recommendations Page To Help Him With Strategies To Optimize His Google Search Ads Campaigns. One Reason Steven Values The Optimization Score Is Because It Makes It Possible For Him To Do What?
apply recommendations across multiple layers of his advertising strategy
When Creating An Ad, How Does Greg Know What It Will Look Like To His Potential Customers?
as he types in his URL, headline, and description a preview of the mobile and desktop versions of his ad will appear
While Managing A Successful Google Ads Campaign, Why Would You Choose Automated Bidding Instead Of Manual Bidding?
because given the dynamic nature of googles auctions, the appropriate bid can often be a moving target which is challenging to reach at scale when using manaual bidding
Using The Performance Planner On A Monthly Basis Allows You To Optimize Which Two Aspects Of An Account? (Choose Two)
bids budgets
Silly Sayings Is Seeing A Lot Of Website Traffic, But The Company Wants To Generate More Qualified Leads. They're Interested In Trying Ad Extensions To See If They Can Increase The Number Of Qualified Leads They Receive. In What Way Can Ad Extensions Assist Companies Such As Silly Sayings In Generating More Qualified Leads?
by providing users with relevant information up-front
You're Working On A Google Search Ad That's Not Performing As Expected. You Specifically Want More Users To Click On The Ad. What Action Might Improve The Click-Through Rate On Your Ad?
challenging the call-to-action message of the ad
Jerry's Managing A Google Search Campaign And Would Like To Improve The Position In Which His Ads Appear. He's Increased His Bids, But His Ad Still Isn't Showing At The Top Of Search Results. What Else Might He Do To Improve His Ad Rank?
create a helpful, relevant landing page for the ad
Wendy Is Setting Up A Customer Match Strategy To Reach A List Of Prospective Customers. What Must She Provide?
customer relationship management data
Tara is using search audiences to reach her most valuable customers. which direct benefit might she obtain by using search audience?
delivering a customized message to the right user at the correct bid
Sam's New To Google Search Ads And Worries He May Not Have The Skills Or Time To Run A Successful Ad Campaign. Which Two Dynamic Search Ads Features Will Be Of Help To Sam? (Choose Two)
destination URLs are automatically kept up-to-date
Tomacz Wants To Use A Google Search Ads Campaign To Capture The Attention Of Customers Searching For Camping Equipment Online. What's A Key Benefit Of A Well-Managed Google Search Ads Campaign?
displayed ads are relevant to a potential customer's google search
which user data can be uploaded when creating a customer match strategy
email address mailing address
What Does Layering An Affinity Audience With A Broad Keyword Targeting Campaign Help You Do?
ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product
Laverne Created Her First Google Search Campaign For Her Yoga School. She Selects The Google Search Network And By Default, Google Search Partners. Which Benefit Will She Gain By Appearing On Google Search Partners?
extends her reach to additional sites
What does performance planner automatically do?
forecasts how your current campaigns will perform in the future
Reggie Manages The Online Marketing Campaigns For A Vitamin And Supplement Store. He Launched A Google Search Campaign And Chose Website Traffic As His Campaign Marketing Goal. Which Outcome Is Reggie Expecting From The Campaign?
getting more customers to learn about his products
You've Been Tasked With Marketing A New Line Of Plumbing Services, But You Have A Set Budget You Can't Exceed. Why Is Google Ads A Viable Option?
google ads gives you control over your budget
Jennifer's Company Wants To Increase Online Sales Of A Featured Product By Connecting With Users Who Are Actively Researching Similar Products. What Benefit Would A Google Search Campaign Provide Jennifer?
her ads may appear when a user is likely to be interested in her product
Lisa Sells Kitchen Furniture Through Her Website. While Her Sales Are Stable, She's Concerned That They're Not Keeping Pace With Those Of Other Online Furniture Stores. How Can A Google Search Campaign Benefit Lisa's Business?
her business will have a competitive presences with similar businesses during searches
What Does Adding Callout Extensions To Your Google Search Ads Enable You To Do?
highlight information about value adding attributes of your business, products, or services
Marco Owns A Company That Installs Smart-Home Accessories. His Employees Recently Completed Specialized Training On Installing Specific Units For Garage Doors. He Wants To Capitalize On His Employees' New Skills. How Could A Google Search Campaign Benefit His Business?
his ad may appear when people research similar installation options
Jimmy Sells Televisions On His Website. He Notices He's Getting Traffic From Searches For A Brand He Doesn't Carry, And Sets Up A Negative Keyword For That Brand. How Does The Negative Keyword Help Jimmy's Advertising Campaign?
his ads won't be shown to users searching for the uncarried brand
Why Does Automating Your Bid Vs. Using Manual Bidding Contribute To A Successful Google Ads Campaign?
if you don't bid efficiently, you could miss valuable conversions
Rina Notices That Her Ad's Average Cost Per Click (CPC) Is Significantly Higher Than The Industry Benchmark. But She's Not Seeing Improvements In Her Ad's Position. What Can She Do To Potentially Get A Higher Ad Position?
improve the ads quality score
Pete Is The Marketing Director For An Electric Car Company. He Recently Chose "Leads" As His Google Search Campaign Marketing Goal. What Did He Hope To Achieve By Selecting "Leads" As His Goal?
increase e-mail list signups from potential customers
Karen Has Evaluated Her Google Search Ads Campaign's Optimization Score After Noticing That The Campaign's Performance Had Slipped. The Score Is Much Lower Than It Was A Month Ago. She Accepts An Optimization Recommendation From The Available List. What Will Happen To Her Campaign's Optimization Score?
it will improve upon acceptance
Trina Sells Dolls And Accessories And Doesn't Have Much Time To Update Her Search Campaigns With Her Ever-Changing Inventory. How Can Dynamic Search Ads Help Trina?
keyword lists can be automatically created based on website offerings
Trina Is Using Automated Bidding As Part Of Her Google Ads Search Bidding Strategy. Why Might She Prefer Automated Bidding?
machine learning helps her set the appropriate bid for each and every auction
Jasmine Is The Director Of Marketing For A Chain Of Clothing Stores. She's Been Given A Set Budget And Needs To Drive As Many Potential Customers To Her Website As Possible. What Automated Bidding Strategy Should She Use In Her Campaign?
maximize clicks
which dynamic search ads options allows an advertiser to group web pages under custom labels
page feeds
Rebecca Is A Marketing Executive At An Airline Company. She Has Been Asked To Plan Her Company's Online Advertising Budget On A Monthly Basis. She's Chosen Google Ads' Performance Planner To Help Accomplish This Task. What Are Two Advantages Performance Planner Offers Rebecca? (Choose Two)
performance planner leverages machine learning for forecasting performance panner forecasting is powered by billions of google searches conducted each week
What's A Key Objective In Delivering Ad Extensions?
providing the right users with the right informations at the right moment
Youre trying to improve ad ads perceived quality so it performs better during an ad auction. what change would have the least positive impact to an ads quality?
raising the bid amount
you want to increase the relevance of a google search ad so its more meaningful to potential customers and provides value added information to their searches. what two actions might improve the relevance of your ad?
selecting disinct geographic areas selecting only relevent languages in campaign setup
What Ad Extension Is Only Available As A Full Automated Ad Extension?
seller rating extension
Marisol Manages The Online Advertising Campaigns For A Chain Of Toy Stores With Both A Physical And An Online Presence. Which Google Ads Campaign Should Marisol Use To Show Images Of Her Products, Advertise Her Company's Online And Local Inventory Of Toys, And Boost Traffic To Their Website And Local Toy Stores?
shopping
Machine Learning Helps Automatically Find New Keywords. Samira Recently Opened An Online Potted Plant Store And Needs To Promote It. She Chose Google Ads Because It Offers Advertisers Different Campaign Types That Determine Where Ads Will Appear And The Format In Which They'll Be Displayed When Viewed. What Google Campaign Type Will Help Her Reach Her Most Valuable Audience?
shopping campaigns, which promote her products by gaining consumers detailed information about what she's selling before they click per ad
What's An Accurate Description Of Callout Extensions?
short, specific snippets of text that highlight value-adding attributions
Which Search Audience Solution Would Assist You In Finding New Customers That Share The Behaviors And Characteristics Of Your Remarketing Audience Segments?
similar audiences for search
Why should campaigns with different marketing objectives be separated into different performance planner plans?
so that spend is not reallocated between two different marketing objectives
In market audiences would be suited to reach with user?
someone looking to purchase a new car
which type of user would the google ads system closely match as an affinity audience
someone who has demonstrated a qualified interest in movies
when visibility is the campaign goal which bidding strategy should an advertiser choose?
target impression share
When Creating A Text Ad For The Search Network, Advertisers Will Need To Include Three Distinct Components. These Include The Headline And The URL. What Else Must The Advertiser Include?
the description
Mario Is Working On A Text Ad That Will Run On The Google Search Network. He Filled In Each Component With The Necessary Information. What Component Asked Mario To Highlight Unique Details About His Product And Limited The Number Of Characters He Could Use To Two Fields Of 90 Characters?
the description component
What Search Network Text Ad Component Provides Up To Three Fields Of 30 Characters Each?
the headline component
Singh's Marketing Company Has Created An Enticing Ad That Receives Many Clicks. What Effect Will The Ad Likely Have On The Google Ads Auction?
the higher exepcted click-through rate will lead to higher Ad Rank
which is required for an ad to be served to a user
the keywords must be relevant to the search team
Leo Is In Charge Of Advertising For The Clothing Lines Of A Large Manufacturer. He Uses His Google Ads Recommendations Page To Help Him Evaluate His Search Ads Campaigns. Which Feature Makes The Optimization Recommendations Valuable For Leo?
the recommendations are tailored to the specific amount
What is a main benefit of using audience solutions?
they can help send the right message to the right customer with the right bid
which statement is true about serving relevant ad extensions
they encourage users to make more informed decisions and take action
What can the performance planner assist you with?
to improve return on investment so you can drive more conversions within your target CPA
when should you use remarketing lists for search ads
to reach people who have already engaged with your website in the past
Maria Has Been Told That She Should Use The Performance Planner On A Monthly Basis. Why Should She Do So?
to react to ever changing external factors
Samira Has Been Tasked With Increasing The Relevance Of Her Company's Ads. She Has Been Told That She Can Use Multiple Headline Options In Her Responsive Search Ads As A Way To Increase Relevance. How Many Headlines Can Samira Include In A Single Responsive Search Ad?
up to 15 healines
Sandy, An Expert On Search Marketing, Knows She Should Use Extensions Effectively In Order To Optimize Her Google Ads Campaign Results. What's Google's Recommendation About Extensions?
use at least three extensions in each campaign or ad group
You've Seen Great Results From Your Google Search Campaigns When Using Remarketing Lists For Search Ads. How Might You Amplify Those Results?
use similar audiences to find new visitors for your site
When Are Automated Extensions, Such As Seller Ratings, Shown?
when google predicts they'll improve ad performance
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads Help?
with google ads you can choose a maximum amount of spend per month
John's Company Makes A Great Product And Customers Are Happy With Their Purchases. Unfortunately, Few Potential Customers Visit The Company's Website. What Are Two Ways That Responsive Search Ads Could Help John's Company Reach More Potential Customers? (Choose Two)
with multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms with lower costs per click advertisers using responsive ads can afford to be in more daily auctions
Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is google ads right for you?
you can set you budget and change it at any time
