[ PRE-TEST ] Chapter 11: Public Relations

Who was the first presidential press secretary?

Amos Kendall

Which of the following would now be considered a pseudo-event?

Boston Tea Party

The practice of combining public relations, marketing, advertising, and promotion into a seamless campaign is known as:

Integrated Marketing Communication

"A sucker is born every minute" was the public relations philosophy of what legendary PR practitioner?

P.T. Barnum

What did the Declarations of Principles argue?

Public relations practitioners should be providers of information.

What factor especially influenced the role of public relations in American society?

The growth of the middle class

What is a focus group?

a group of a targeted public that is interviewed for research

A preproduced report about a client or its product that is distributed free of charge to television stations is called:

a video news release.

What is lobbying?

directly interacting to influence elected officials or government regulators and agents

Public relations professionals are referred to as ________, both inside and outside the media industries.

flacks

The first large-scale public relations effort in the United States was:

intended to shape public opinion following the nation's entry into World War I.

A creative specialist:

makes content that meets the communication needs of the client

Community and government officials and leaders of pressure groups are likely targets of which form of public relations?

public affairs

Any group of people with a stake in an organization, issue, or idea is known as a:

public.

Which of the following would be considered collateral materials?

research

The books The Hucksters and The Man in the Gray Flannel Suit are important because:

they provided readers with a highly negative picture of the public relations industry.