Principles of Marketing-Fontenot Crosswords
Juana looked at her September issue of O magazine and did not see anything of interest. However, after her mother was diagnosed with bipolar disorder. Juana found the issue extremely interesting because it offered advice on how to help people who are suffering form this problem. The fact that the boring issue became quite interesting is most directly due to a change in Juana's ______
Attention
An ______ is a lasting evaluation of a person, object, or issue.
Attitude
These consumers were born after World War II, this glad of kids were the result of larger families born to younger parents
Baby Boomers
Airlines have developed frequent flyer programs to encourage passengers to use the same airlines repeatedly. These programs and other similar ones use ______ segmentation to target their markets.
Behavioral
A_______ delivered by a product is the outcome that motivates a customer's buying behavior.
Benefit
Walmar'ts retail link provides real time purchae data to suppliers of goods sold at walmart stores. retail link is an example of a partner database source of _________.
Big data
If Sam described Coca-Cola as an all American, Pepsi - Cola as a young daredevil, and Dr. Pepper as a nonconformist, he would be describing the sodas_______.
Brand Personalities
_________ planning includes the decision that guide the entire organization or its business units
Business
John H. Harland Company is a large company with 5,200 employees and almost $800 million in annual sales. The company is best known for printing personal and business checks. Harland Analytical Service is a technology compnaythat produces software that enables banks to gauge the behavior of their customers by tracking their spending habits. In addition, Harland owns scantron, a computerized testing and assessment company. The _________ for John Harland Company includes its check printing business, its financial software business, and its testing and assessment business.
Business Portfolio
The ________ is the member of the buying center whose primary function is handling the details of the transaction.
Buyer
The group of people in the organization who participate in the purchase decision-making process is referred to as the ______.
Buying Center
Marketers use _______ research when they want to determine if a change in one thing is responsible for a change in something else.
Causal
Marketers us the metric of _________ rate to understand where web traffic is coming form and which marketing investments are generating enough interest in uses to get them to follow a link to a product webpage.
Click through
______ is the knowing component of attitudes. it is the beliefs or knowledge a person has about a product and its important characteristics.
Cognition
When a customer feels regret after purchasing a product, she is experiencing______.
Cognitive Dissonance
A firm has a ________ when it is able to outperform the competition, providing customers with a desired benefits of the product itself.
Competative Advantage
Superior image, unique product features, and better services are all examples of_______
Competitive Advantages
_______ goods are the tangible product that individuals purchase for personal or family use.
Consumer
Kao. Corp. which makes Ban deodorant, invited teenage girls to make an ad that would encourage other girls to buy the product. This program is an example of ______.
Consumer Generated Content
_______ is the formal process of monitoring progress toward meeting marketing objectives.
Control.
The management practice of ______ involves actively seeking people of different races, sexes, ethnic groups, and religions in an organization's employees, customers, suppliers and distribution channel partners.
Cultural Diversity
Every society has a set of deeply held beliefs about right and wrong ways to live, which are referred to as__________.
Cultural Value
A mission statement is a formal document that describes the organizations overall purpose and what it hopes to achieve in terms of its products, resources, and _______.
Customers
An industrial manufacturer that works with one or a few large clients and implementation a(n) ______ strategy
DONT HAVE
Raw, unorganized facts that need to be processed are called ____.
Data
Greg williams now has the buying power to purchase the computer system he has wanted for the last six months. Greg's want now has become a(n) ________.
Demand
Statistics that measure observable aspects of a population are called _____ variables
Demographic
________ are statistics that measure aspects of population, such as size, age, and gender.
Demographics
The success of one company in one industry may depend on another company in a different industry. This dependence creates _____ demand.
Derived
In developing a competitive advantage, an organization turns a distinctive competency into a _______ that is important to customers.
Differential Benefits
_______ marketing can involve connecting the same product with different market segment by communicating differently to each segment.
Differentiated
Many airlines now sell tickets almost exclusively through online third party vendors. This is an example of a ________ strategy.
Distribution
John H Harland company is best know for printing personal and business checks, but also owns scantron, a computerized testing and assessment company. Harland's purchase of Scantron is an example of the implementation of a ________ Strategy.
Diversification
According to the BCG growth market share matrix, __________ are strategic business units with products that have a small share of a slow growth market.
Dog
Marketers need to understand the _______ environment of a country from two perspectives: the overall level of development of a country and the current stage of its business cycle.
Economic
A(n) ______ is an extreme quota that completely prohibits commerce and trade with a specific country
Embargo
Using ______, some marketing researchers in real life consumer activities to get an understanding of how consumers actually use products
Ethnography
For an ________ to occur, at least two people or organization must be willing to make a trade, and each must have something the other wants.
Exchange
Researchers carefully design ______ with independence and dependent variables to test predicted relationships among those variables.
Experiments
A company utilized _______ research when it asked consumers to indicate how they feel about panty hoses
Exploratory
There is no perception without ______
Exposure
_______ occurs when a government takes over a foreign operation and provides the seized operation with no reimbursement.
Expropriation
The segmentation based on the ebb and flow of needs and expenditures change in families over time.
Family life cycle
One year many customers' customers' machinery wears out and needs to be replaced. The following year no customers need new machinery. This is an example of ____ demand.
Fluctuating
Six women were invited to participate in a discussion on motels, hotels, and resorts. A discussion leader first asked them what differentiated motels, hotels and resort accommodations. Then she asked them to identify all the amenities they expect to find in overnight accommodations. These six women and their gore leader participated in a(n)_____
Focus Group
__________ utility is the benefit marketing provides by transforming raw materials into finished products, as when a dress manufacture combines silk, thread, and a zipper to create a bridesmaid's gown.
Form
The _______ is the member of the buying center who controls the flow of information to other members.
Gate Keeper
The supermarket sells boxes of pink diapers and blue diapers, This is an example of segmentation by _______
Geo demography
To market Suave shampoo, Unilever used PRIZM to identify neighborhoods with high concentrations of young working women. These women responded best to advertisements conveying the message that Suave is inexpensive, yet will make their hair "look like they spend a fortune on it" What segmentation tool did Unilever use in this example.
Geodemography
The largest single business and organizational market in the United States
Government Markets
Consumers who are most likely to actively look for and buy products that are environmentally friendly are referred to as ________.
Green customers
When using_______, a consumer exerts little effort in making a purchase decision.
Habitual Decision Making
Consumers often rely on decision guidelines, or mental rules of thumb, when weighing the merits of competing brands. These rules are referred to as ______
Heuristics
The vice president of marketing of a software development company periodically develops a marketing plan, which includes marketing research data on the target market, marketing objectives such as " to increase new customers by 20%" and a list of who will be responsible for _______
Implementation
The purpose of a(n) _________ is to reduce competition for a nations domestic industries.
Import Quota
Jack provides heating and air conditioning equipment for office buildings. He sells _______.
Industrial Goods
When a product has ______ demand, an increase or decrease in the price of the product has little or no effect on the demand for the product.
Inelastic
A patient of Dr. Albrecht told the dentist he needed to buy a machine that would sterilize his tools without using any water because water tends to cause the tools to rust or corrode over time. In terms of the buying center, the patient had the role of _______
Influencer
A(n) _______ only produces a product when it is ordered.
Instapreneur
The _________ refers to a system in which everyday objects are able to communicate information throughout an interconnected system.
Internet of things
______ is the process of assigning meaning to a stimulus.
Interpretation
_______ demand occurs when two or more goods are necessary to create a product.
Joint
___________ is a change in behavior caused by information or experience.
Learning
In a_________, a firm gives another firm the right to produce and market its product in a specific country or region in return for royalties on goods sold.
Licensing Agreement
There is a trend in the United States toward rediscovering the flavor of regional cooking and the use of locally grown ingredients. People are choosing to spend house in the kitchen using only the freshest ingredients to recreate culinary traditions. This change in _____ is one of the reasons the number of farmers markets in the United States has increased by 70 percent int he last eight years.
Life Styles
To calculate _______, a company would estimate the amount of money a person would spend with the company over a lifetime and then subtract what it will cost the company to maintain this relationship.
Life Time Value
Which of the following is the trend of many shoppers actively looking for and purchases food grown or raised within 50 to 100 miles of where they live?
Locavorism
Descriptive research using a ________ design tracks the responses of the same sample of respondents over time.
Longitudinal
This data collection method typically the lease flexible and likely to have the lowest response rate.
Mail Questionnaires.
________ research is the process of collecting, analyzing and interpreting data about customers, competitors, and the business environment to improve marketing effectiveness
Market
Some people want healthy cereal that will help them lose weight or possibly prevent certain kinds of cancer. Some want presweetened cereal. Some want fruits and nuts in there cereal. Some people want whole wheat cereal while others want rice cereal. There are some who like hot cereal and others who like to eat their cereal right out of the box. The diversity of consumers for cereal is an example of _____.
Market Fragmentation
A growth strategy that attracts users of compatible brands is called a ______ strategy.
Market Penetration
A glitzy shopping mall, a mail order catalog, a television shopping network, and an e commerce website are all examples of _______.
Market Places
There are several different sport watches for cyclists. when compared to its competitor, the Bike Nashbar watch is is the least expensive. The Acumen Basic is the only one designed for older cyclists who prefer a larger display. Sport instrument is the most comfortable of all the available watches. These describes the _______ of each the three sports watches.
Market Position
An organic farm has identified three distinct groups who might be interested in his products: vegetarians, people consider themselves innovators and trendsetters. Theses three groups are examples of __________.
Market Segments
A donut shop chain opened its first store outside of North America with the opening of a shop in Australia. The Donut company used a _________ strategy
Market development
________ plan is a document that describes the marketing environment, outlines the marketing objectives and strategies, and identifies how the company will implement the strategies.
Marketing
A___________ system is the method marketers use to collect available information about what is going on in the world that is relevant to their business.
Marketing Intelligence.
Concrete measures of various aspects of marketing performance are called _________
Marketing Metrics
AKA, the 4 P's, these are the tools an organization uses to create a desired response among a set of predefined consumers
Marketing Mix
Product, price, promotion and place are all components of the ___________
Marketing Mix
In a marketing plan, the _______ state what the amercing function must accomplish to achieve overall business objectives
Marketing Objectives
The _________ is a document that describes the marketing environment, outlines the marketing objectives and strategy, and identifies who will be responsible for carrying out each part of the marketing strategy.
Marketing Plan
Using _____, a company modifies a basic good or service to meet the needs of a specific individual customer
Mass Customization
A ______ consists of all possible customers in a market regardless of the differences in their specific needs and wants.
Mass Market
When the size and purchasing power of a target segment can be determined, it possesses the requirement of being ______
Measurable
A male with a keen interest in fashion, home design and cooking, he is straight and dwells in urban areas.
Metro Sexual
Identifying and targeting market segments that may be as small as a single individual
Micro Marketing
_________ are groups of consumers who identify with a specific activity or art form.
Microcultures
Monsanto operates in many markets including pharmaceuticals and food product. the company defines its _________ as creating "abundant food and a healthy environment"
Mission
Although much of the equipment used by dentist is thrown away after one use, many of the instruments used to clean teeth, fill cavities, and deal with impactions and other dental problems are made of steel and must be sterilized. A dentist is considering replacing his conventional steam sterilizer with a chemical sterilizer that cleans without rusting or corroding instruments. Because the dentist is already familiar with sterilizers, he is looking to find the best price possible on a chemical sterilizer. He is engaged in a ___________.
Modified Rebuy
In a(n)_______ structure, one seller controls the market.
Monopoly
_______ is an integral state that drives consumers to satisfy needs.
Motivation
Trusted Wholesalers is a company that purchases product produced in Mexico and sells them to companies based in the United States and Canada. Management at Trusted Wholesalers would most likely be interested in becoming experts int he agreement made by_______.
NAFTA
_______ occurs when a government reimburses a foreign company for its assets after taking over the company.
Nationaliztion
Marketers define a ________ as the difference between a consumer's actual state and some ideals or desired state.
Need
A _______ is characterized by uncertainty and higher risk.
New Task Buy
A researcher uses personal judgement to select participants in a _______ sample.
Non probability
_____ is a type of data collection in which the researcher simply records the consumer's behaviors
Observation
________ plans generally cover a short time period than other plans, perhaps only one or two months, and include detailed directions for specific activities to be carried out.
Operational
______ often influence others' attitudes or behaviors because others perceive them as possessing expertise about a product
Opinion Leader
Serengeti makes lightweight sunglasses with 1000 percent UV protection for people who love to hunt, hike, and bike ride. Its long term plans include the development of lenses that, in addition to protecting users from UV rays, will also have effective water sheeting action to reduce lens spotting. This new feature will be valuable to people who fish. Serengeti has determined that fishing is one of the fastest growing sports in the United States. In terms of a SWOT analysis, Serengeti has recognized a market _______.
Opportunity
Harley Davison's user profile includes both thrill seeking and affinity for a countercultural image. In addition to demographics, Harley Davidson uses _______ segmentation to target markets.
P......
________ is the process by which people select, organize, and interpret information form the outside world.
Perception
______ are tools for identifying the position of brands in consumers' minds.
Perceptual Maps
In a(n) _______ structure, there are many small sellers, leah having similar products, and each unable to have significant impact on the quality, price or supply of a product
Perfect Competition
Shane pulled her car into the gas station just as the fuel gauge dropped below empty. In this example, Shane benefited from the ________ utility offered by the gas station.
Place
_________ is a tool management uses to assess the potential of a firms business portfolio. It helps management decide how to allocate resources among the firms current SBU's
Portfolio analysis
Saturn is "a different kind of company, different kind of car" the Hummer is "like nothing else" These statements indicate a firms _____.
Positioning
When a consumer is determining her overall feelings or attitudes about a product after purchasing is, she is involved in the _______ step of the consumer decision - making process.
Post Purchase Evaluation
______ refers to a company's estimate of the number of customers who are willing and able to pay for a product
Potential Demand
_________ technology used by e marketers relies on tracking the shopping patterns of large number of people
Predictive
________technology used by e-marketers relies on tracking the shopping patterns of large numbers of people.
Predictive
________ is the assignment of a product's value, or the amount the consumer must exchange to receive the offering.
Price
Southwest airlines used a ________ strategy to target customers who could not previously afford air travel.
Pricing
Each member of the population has some known chance of being included in a ____ sample.
Probability
Through _____ competition, competitor offer different goods and services that attempt to satisfy the same consumers' needs and wants.
Product
Edy's is a high quality brand of ice cream. Edy's introduced Godiva ice cream and Starbucks ice cream to tempt ice cream lovers to eat even more ice cream. Edy's used a ________ strategy.
Product Development
Decisions about packaging and branding are part of a firm's ________
Product Strategy
To successfully market the corvette to the European market, General Motors had to make the automobile shorter and narrower. Gm chose to use a _______ strategy with he corvette
Product adaption
A firm that focuses on a _______ orientation is likely to view the market as a homogeneous group that will be satisfied with he basic function of a product
Production
The ______ element of the marketing mix communicates the value proposition using forms such as personal selling, advertising, coupons, and publicity.
Promotion
Advertising, sales promotion, public relations, direct marketing, and personal selling are all part of the _______ strategy.
Promotional
______ research generates nonnumeric results that provide detailed verbal or visual information about consumers attitude
Qualitative
According to the BCG growth market share matrix, _________ are strategic business units with low market shares in fast growth markets
Question Marks
Some cellular providers are signing deals with business partners wanting to market products based on specific phone users' locations and calling habits. These cellular providers are participating in a new trend called _________ .
Reality Mining
Sometimes suppliers selection is based on _____. Which means a buyer and a seller agree to purchase each other's goods and services even though the terms of the sales may not be the best available.
Reciprocity
Easy Spirit uses ads featuring a country music singer with the hope that her fans will see her wearing Easy Spirit shoes and want to wear the same shoes she wears. Easy Spirit is hoping the singer's fans view her as a _____.
Reference Group
______ is the extent to which research measurement techniques are free of errors.
Reliability
When companies customize online advertising so that people who log on in different places will see ad banners for local businesses
Repositioning
A survey about pet ownership used a sample derived from people who visit a website and register. This sample would lack _______ because not everyone has internet access.
Representativeness
This component of the marketing research process determines the consumer population that a company will study
Research Objective
The _______ specifies exactly what information marketers will collect and what type of study they will do.
Research design
_______ do not actually produce goods, but they do provide their customers with time, place, and possession utility by making goods available when and where consumers want them.
Resellers
The direct financial impact of a firm's expenditure on marketing activities is called the _____.
Return On Investment
_______ is the process of selecting respondents for a survey.
Sampling
Customer _______ with a purchase is based on the actual performance of the product compares to customer expectation of performance.
Satisfaction
Walgreens customers can sign up for the Balance Rewards program, entering a member number or using a member card every time they make a walgreens purchase in order to receive discounts and build up points that can be redeemed for rewards. Information that Walgreens collects through these purchases is best described as ______
Scanner Data
A market research bureau semiannually conducts national surveys of more than 25,000 consumers who complete monthly logs detailing their purchases of product. Many companies subscribe to the bureau's report publication to learn of the findings of these surveys. This information can be classified as _______ data.
Secondary
The Wright Bros Collection is a catalog retailer that sells clothing and collectibles to aviation enthusiasts. Its _______ might be men and women between the ages of 25 and 55 who are risk takers. They belong to organizations such as the American Legion, the VFW, and the National Riffle Association of America. They are either pilots themselves or have close ties to a pilot. They prefer camping to taking a luxury cruise. Annually, they spend $900 on items purchased from non store retailers.
Segment Profile
Age, ethnicity, place of residence, and social class are all examples of ______ variables.
Segmentation
A person's _______ is composed of a mixture of his beliefs about his abilities and observations of his own behavior and feelings (Both positive and negative)
Self Concept
Jolene's firm markets preplanning services for a mortician. She finds that most of her target market wants to avoid discussing future funeral needs, so she must somehow first get their attention. Jolene's firm most likely used the _______ orientation.
Selling
Alex paid for a(n)________ when he took his car to the carwash to be washed and waxed.
Service
The internet has created a paradigm shift for businesses, moving us toward an attention economy in which a company's success will be measured by its _______.
Share of Mind
This the industry term for inventory and cash losses from shoplifting and employee theft.
Shrinkage
A __________ is also know as a business review.
Situational Analysis
There are people who have similar income and education levels and often share tastes in clothing, decorating styles, and leisure activities. These people also share many political and religious beliefs as well as ideas regarding valued activities and goals. These people could all be categorized as being in the same_____.
Social Class
Specific rules that dictate what is acceptable or unacceptable within a society are referred to as _______.
Social Norms
The ________ maintains that marketing must satisfy customers' needs in ways that also benefit society and are profitable to the firm.
Societal Marketing Concept
The ______ environment refers to the characteristics of a society, the people who live in the society, and the culture that reflects the values and beliefs of the society.
Sociocultural
Buyers, Sellers, investors, and community residents are all considered ______ in a company.
Stake Holders
A country's ________ indicates the average quality and quantity of goods and services consumed with a specific country
Standard of living.
When considering the four P's in international marketing, advocates of _________ focus on the similarities among cultures and argue that basic needs and wants are the same everywhere?
Standardization
Unilever makes Rexona deodorant and antiperspirant, a leading brand of deodorant and antiperspirant. Because the worldwide market for deodorants and antiperspirants is growing rapidly, Rexona would be classified as a ________ on the BCG growth market share matrix
Stars
The Green Awning is a flower and gift store. When its owner purchases the green foam used in the bottom of vases of cut flowers, floral tape used in flower arrangements and gift cards, she is most likely making a ______.
Straight Rebuy
________ planning is the managerial decisions process that matches the organization's resources and capabilities to its market opportunities for long term growth.
Strategic
Areas of business within a firm that are distinct enough to have their own missions, business objectives, resources, managers, and competitors are referred to as ______
Strategic Business Units (SBU)
A ______ sample is a type of probability sample in which the researcher divides the population into segments that relate to the study's topic.
Stratified
Serengeti makes lightweight sunglasses with 1000 percent UV protection for people who love to hunt, hike, and bike ride. Its long term plans include the development of lenses that, in addition to protecting users from UV rays, will also have effective water sheeting action to reduce lens spotting. This new feature will be valuable to people who fish. In terms of a SWOT analysis, the company believes it can use the ______ of its reputation as a sunglasses manufacturers for a specialized market in combination with its current manufacturing facilities and labor force to enter this new market
Strength
A group coexisting with other groups in a larger culture whose member share a distinctive set of beliefs or characteristics is a ______.
Subculture
A company that focuses on ______ is concerned with meeting present consumer needs without compromising the ability of future generation to meet their needs.
Sustainability
A company reports on consumers' perceptions of more than 1,700 performers for companies that are interested in using a performer in their advertising. This type of report is an example of ______ research.
Syndicated
A daycare center operator wanted to survey her parents to determine if they were interested in the center providing once a month Saturday night care for their children. Rather than severe all 254 parents, the operator took the list of parents' names and starting with the third parents name, severed every twelfth, parent. What type of sampling did the daycare operator use?
Systematic
A ______ market is not viable unless the segment is large enough to be profitable now and in the future.
Target
A market position refers to how the ________ perceives a product in relation to competitors' products.
Target Market
Marketers communicate a products value proposition to the __________ by implementing a promotional strategy
Target Market
When marketers of Procter and Gamble selected Generation Y, a demographic that includes college students, as an untapped group of potential customers for their febreze line of products. They were executing which of the following?
Targeting
One problem with his method of data collection is the growth of telemarketing, in which businesses sell directly to consumers over the phone, has eroded consumers willingness to participate.
Telephone Interviews
Women who rent their wedding gowns instead of buying them and wearing them only once are taking advantage of a _________ utility
Time
IBM manager Celia Moore coordinates IBM's long standing "reinventing Education" program that involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do. In the process, the program is actually helping to shape a market of significant interest to IBM. "We see the program very much as an investment, rather than handing out money," says Moore. The existence of this program indicates that IBM has a(n) _________ orientation.
Triple Bottom Line
Mass Marketers such as Walmart often ignore market segment differences and target the whole market with one offer. What is this approach to targeting?
Undifferentiated Targeting
Starting in February and ending sometime in late April, department stores promote the fact that they stock a wide range of formal attire for high school proms. The dresses and tuxedoes are available year round, but the heaviest promotion of these products occurs in spring, when most proms are held. This spring promotion to high school students is based primarily on ______
Usage Occasion
A trucking company is considering purchasing new trucks that are powered by ethanol instead of diesel fuel. In terms of the buying center, the truck drivers who must make sure that the trucks' fuel tanks do not run out of fuel are the ______.
Users
Using which ethical philosophy would a marketer make the decision that provides the most good or the least harm
Utilitarian Approach
_______ is the extent to which research actually measures what it was intended to measure.
Validity
The ratio of benefits to costs in one way to think of _______.
Value
A________ is a series of activities involved in designing, producing, marketing, delivering, and supporting any product.
Value Chain
A _____ includes the who bundle of benefits the firm promised to deliver, not just the benefit of the product itself.
Value Proposition
A _______ is a desire for a particular product a consumer uses to satisfy a need in a specific way that is culturally and socially influenced.
Want
Companies are most likely to use data mining results identifying unprofitable customers for _________ .
abandonment
Through the data mining application of customer _________ , marketers offer promotions to non-customers who share demographic characteristics with current customers.
acquisition
Assignment of responsibilities, time lines, budgets, and measurement and control processes are documented in a(n) ______ plan
action
A sport entertainment company wants to research how Canadians spend their free time. It is preparing a survey that will be used in all of Canada, including the province of Quebec. Unlike Canadians from other provinces, the people of Quebec primarily speak French. The researchers are planning to use English and French versions of the survey. In preparing the surveys, they should use_______
back translation
Marketers use the metric of _________ rate to see how engaging a website is the visitors in terms of the extent to which visitors explore it.
bounce
The YMCA and Gold's Gym engage in ________ competition when they both try to attract customers to buy their fitness center services.
brand
_______ occurs when someone voluntarily offers payment to get an illegal advantage
bribery
According to the BCG growth marker share matrix, ________ are strategic business units with products that have a dominant market share in a low brother potential market.
cash cows
In a(n) _______ culture, people tend to subordinate their personal goals to those of a sable community.
collectivist
In her work at powered solutions, angelica helps business clients identify, organize, and analyze data from social media sources, internal CRM databases, _________ sources and government sources.
commercial entity
As part of her summer job, Martina was instructed to collect data from ten people to determine who they felt about a number of political issues, including socialized medicine, food stamps, and educational vouchers. She asked her father, grandfather, mother, brother, two uncles, and four sorority sisters to answer the survey questions. Marina used a _______ sample.
convenience
In marketing metrics terms a(n) _________ is desired consumer action.
conversion
CRM and ERP databases are examples of _________ sources of big data.
corporate.
Through _________ pricing, a marketer pays for an advertisement based on the number of times uses select the advertisement and are directed to the product's webpage.
cost per click
Through _________ pricing, a marketer pays for an advertisement based on how many times the advertisement appears on a webpage viewed by users.
cost per impression
Azerbaijan imported wheat from Romania in exchange for crude oil ad Vietnam exchanged rice for Philippine fertilizer and coconuts. Both scenarios are examples of?
counter trade
____ design involves the systematic collection of responses to a consumer survey instrument from one or more samples of respondents at one point in time.
cross sectional
____________ is made up of the values, beliefs, customs, and tastes produced or practiced by a group of people.
culture
Japanese who give currency as gifts will typically wash the money before marking the presentation. This is a(n) ________ in a nation of people who place high importance on cleanliness.
custom
______ research is when a single firm conducts research to provide answers to specific questions.
custom
_____ is the financial value of a customer throughout the lifetime of the customer relationship
customer equity
_________ programs can systematically track customers' preferences and behaviors over time.
customer relationship management
Scrambler is a popular smartphone app that uses can download and play for free. The makers of scrambler make the app profitable by selling information obtained about the uses as they play the game. The firm that makers Scrambler is best described as a(an) _________ .
data broker
The process through which analysts sift through massive amounts of available data to identify unique patterns of behavior among different customer groups is called _________ .
data mining
A company that compiles and uses large amounts of data to understand its customers is likely to have a _______ to store and process its data.
data warehouse
Every six months, Doug is asked to fill out a survey which asks when he expects to buy a new vehicle and what type of model he plans to purchase. Doug, along with a group of consumers with similar buying habits, has been participating in this survey for the last eight years. The gathering of this quantitative data is an example of ______ research using a longitudinal design.
descriptive
________ income is the amount of money an individual has left to spend after paying for necessities such as housing, utilities, food and clothing
discretionary
Many countries outlaw _______, a practice in which a company prices its products lower than they are priced at home
dumping
A(n)________ is a group of countries that have agreed to coordinate trade policies and ease restrictions on the flow of products and capital across members' borders
economic community
Consumer ______ is the belief that the products made in ones own country are superior to those from other counties.
ethnocentrism
_________ occurs when someone in a authority extracts payment under duress.
extortion
The Tim Hortons chain accounts for more than half of all the donut and coffee stores in Canada. The chain's red and white store banners are fixtures in many Canadian communities. In 2001, the first Tim Hortons appeared in the United States through a contractual agreement allowing an independent operation to adopt Tim Hortons entire way of doing business. This agreement is an example of a(n)___________
franchise
Columbia Sportware makes nylon active ware. Its marketing manager set a goal to increase sales 12 % over the next three years through the introduction of a new line of comfortable, lightweight clothes for people who fish. The marketing manager is engaged in__________.
functional
census data is an example of a _________ of big data.
government
A ________ exists when an unauthorized party imports products and then sells them for a fraction of the price of authorized products
gray market
Interpreted data is ______
information
The _________ is the potential profit generated by a single customer's purchase of a firms products over the customer's lifetime.
life time value
This data collection method is typically the least flexible and likely to have the lowers response rate.
mail questionnaires
________ research is the process of collecting, analyzing, and interpreting data about customers, competition, and the business environment to improve marketing effectiveness.
market
Through the data mining application of _________ analysis, marketers target promotional strategies based on the records of which customers have recently purchased certain products.
market basket
Marketers use the metric of _________ to see the effectiveness of their marking efforts in comparison to their competitors' actions.
market share
_________ analytics are techniques that use large quantities of data and variable to forecast specific future outcomes of marketing efforts.
marketing
When researchers suspect that research subjects will alter their behavior if they know someone is watching, they are likely to use ________ observational methods.
marketing Intelligence
Through the use of marketing metrics, the marketing team for the charity american harvest, a national food bank program, learned that the was a significant increase in positive mention of american harvest in discussions on social networks. American harvest marketers quickly decided to increase the number of ads the charity was running on these social networks. This is an example of _________.
marketing control
_________ are measures that marketser can use to watch the performance of their marketing efforts.
marketing metrics
ABC interior Designs wants to collect research data through their checkout scanners. This is an example of _______ observation.
mechanical
In a(n) _______ structure, there are a relatively small number of sellers, each holding substantial market share, in a market with many buyers.
oligopoly
In _________ marketing, the final step is to customize some aspects of the products or services offered to each customer.
one-to-one
Numeric or categorical information, the text of an email or a social media post would be referred to as _________.
optimized data
The greater the ______ of a purchase, the higher the consumer's level of involvement will be.
perceived risk
_____ is the set of unique psychological characteristics that consistently influence the way a person responds to situations in the environment
personality
The marketing team at joe's auto wants to use the information it collected from last year's online advertising campaigns, the most recent census, and the company's internal CRM system to forecast the effectiveness of two proposed advertising campaigns for the upcoming year. To accomplish this, the marketing team at Joe's auto will most likely use _________.
predictive
Data of this type is information gathered directly from respondents in order to specifically addressed a question at hand.
primary
When a government adopts a policy of _______, it enforces rules on foreign firms in order to give home companies and advantage.
protectionism
The strategy used to modify a company's brand image to keep up with changing times.
repositioning
A survey about pet ownership used a sample derived from people who visit a website and register. This sample would lack ________ because not everyone has internet access.
representativeness
This component of the market research predetermines the consumer population that a company will study.
research objective
Through the data mining application of customer _________ , marketers identify big-spending customers and target them for special offers that other customers won't receive.
retention
Through a process of _________, a company can identify social media platform user's attitude toward a brand
sentiment analysis
Average collectors off an artist's miniatures will buy four new miniatures each year. The collectables are available at a number of retail locations and from several catalog retailers. To ensure she gets a greater _________ , the owner of the door gift shop sends her customers who are collectors a postcard every time the store adds a new one to the inventory.
share of customer
Will has eight puppies. He is concerned his puppies may be infected with parvo, a a disease that is deadly in young dogs unless diagnosed and treated early. The cost of the test to determine if a dog has parvo is$59. Unfortunately, will cannot afford to have all of his puppies tested. However, if one dog tests positive, then will can assume that la the puppies are infected. If the tested puppy is not infected, then will can assume that his puppies are healthy. The vet has suggest that will reach into the pen where the dogs stay and pick up the first puppy that walks into his hand. What kind of sampling technique is the vet suggesting will use.
simple Random
The purpose of a government imposed _________ is to give domestic competitors an advantage in the marketplace by making foreign competitors goods more expensive than domestic good.
tariff
Since the introduction of the iPhone, a booming market for smartphone applications has emerged. It is most accurate to say that this new opportunity was created through changes in the ______ environment.
technological
CRM programs include information gathered from each customer _________.
touchpoint
When researchers suspect that research subject will alter their behavior if they know someone is watching, the researchers are likely to use _____ observational methods.
unobtrusive.
The publisher of Lifting Life, a magazine and website about weightlifting, wants to develop a clear picture of how readers of the magazine and its competitors feel about the magazine. In order to accomplish this, lifting life will likely need to analyze _________ retrieve from social media posts related to weight lifting.
unstructured data
A ______ target market should have needs that can adequately be served by the marketer.
visible
_________ are companies that collect and sell personal information about consumers.
webscrapers