Propaganda, Propaganda 2, Propaganda 3, Propaganda Examples
Example of Bandwagon
"99 Billion Severed!"
Example of Glittering Generalities
"All-American" cheese
Example of Bandwagon
"Everyone's doing it why don't you?"
Example of Glittering Generalities
"He cares about people"
Example of Fear
"Loose Lips, Sink Ships!"
Example of Bandwagon
"Nobody doesn't like Sara Lee."
Example of Glittering Generalities
"Vote for progress"
Bandwagon
A particular activity or cause that suddenly becomes fashionable; Making the listener or viewer want to join the crowd
Example of Plain Folks
Country Time Lemonade appeals to regular folk
Example of Testimonial
Cristiano Ronaldo eats KFC. "Share the Taste. Share the Passion"
Example of Bad Logic
If we can put a man on the moon, why can't we find a cure for the common cold?
Example of Testimonial
Michael Jordan eating Wheaties
Example of Plain Folks
Political candidates wearing hardhats and farmer hats.
Transfer
Relating something we like or respect with a product/idea to promote the product/idea or relating something negative to degrade the product/idea.
Example of Bad Logic
Senator X wants to regulate the power industry. All Communist governments regulate their power industries. Senator X is a Communist.
Example of Fear
1880s Anti-Drug Commercial - Your Brain On Drugs
Example of Repetition
Trump says "Make America Great Again" and again and again
Example of Transfer
Uncle Sams picture on a product
Testimonial
Uses famous persons or personal stories to endorse a product or opinion
Name Calling
Using a derogatory (negative) labels to degrade a person/product/idea--especially competitors
Repetition
Using a word or phrase over and over, strengthening the impression and creating a pseudo-familiarity.
Glittering Generalities
Using emotionally appealing but vague words associated with highly valued concepts and beliefs i.e.: love of country; home; peace; freedom; glory; honor...
Plain Folks
Using ordinary people or trying to sound ordinary to sell something or persuade you to vote or support an idea
Bad Logic
deliberately manipulates logic to promote a cause
Transfer
device by which the propagandist carries over the authority, sanction, and prestige of something we respect and revere to something he or she would have us accept.
Propaganda
the use of a variety of communication techniques that create an emotional appeal to accept a particular belief or opinion, to adopt a certain behavior or to perform a particular action.
Glittering Generality
uses terms or phrases that sound good but are really meaningless; opposite of Name Calling
Glittering Generality
uses virtue words; the opposite of name calling, links a person or idea to a positive symbol
Testimonial
using a famous person to gain support for a belief, product, or cause
Example of Glittering Generalities
your senator uses words like love and home in a speech in a speech about healthcare
Unwarranted Extrapolation
makes huge predictions about the future on the basis of a few small facts
Testimonial
personal story "I used..." or "I was there when..." Often, for more impact, a 'big name' personality will be used to promote a product, etc.
Name Calling
technique that links a person, or idea, to a negative symbol
Bandwagon
technique that seeks to make the audience feel as if "everyone was doing it" and you will be left out or left behind if you don't accept.
Fear
that disaster will result if they do not follow a particular course of action
Example of Transfer
the president gives a speech in front of a flag to connect idea of patriotism to him
Example of Plain Folks
Commercial that shows people calling long distance to say "I love you"
Example of Testimonial
Bruno Mars singing about Pepsi
Example of Testimonial
Cher supports holiday spa.
Example of Testimonial
Justin Bieber doing a Proactive commercial and talking about how it helped him
Example of Name Calling
a candidate calls his opponent a racist
Example of Plain Folks
a car commercial includes short interviews with regular people on the street endorsing the product
Example of Bandwagon
an ad claims that 9 out 10 people are using their product
Plain Folks
argument in which the speaker presents him or herself as an Average Joe or Jane, a common person who can understand and empathize with a listener's concerns