PSY 337 Exam #3 -- Practice Review Questions

pop stimuli

A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product are both examples of ________.

shopping orientation

A general attitude toward shopping is called ________.

the reader's interpretation is just as important as the author's version

According to reader response theory,

purchase enviroment

According to the consumer behavior model presented in the text, the ________ includes the shopping experience, point-of-purchase stimuli, and sales interactions.

archetypes

According to the theories of Carl Jung, our shared memories create ________, which involve universal themes and appear frequently in myths and stories across cultures

unconscious motives

Consumer researchers have adapted some of Sigmund Freud's ideas. In particular, his work highlights the potential importance of ________ that influence(s) our purchases.

activity store

In a(n) ________, consumers participate in the production of the products or services they buy.

landscape

Innovative merchants have turned to retail theming to provide new ways to stimulate and encourage consumers during their shopping experience. A retailer that used a simulated outdoor environment (e.g. fishing pond with real fish) to attract outdoor enthusiasts to the store is using a ________ theme.

many studies have found that people do not exhibit stable personalities

Jeffrey is seen by his friends as a somewhat strange person. At times he is lovable, warm, and friendly. At other times he can be mean-spirited, uncaring, and hostile to all who know him. Which of the following general statements about personality most closely matches what friends observe about Jeffrey?

anthropomorphize

Linda named her car, which she drove to work every day, Sylvia. She talked to her friends about the personality traits her little car seemed to have. Linda has ________ her car.

an emphasis on sexual themes

One of the biggest differences between Freud and Neo-Freudians is what?

all the above

One reason it is important to create and communicate a distinctive brand personality is because?

co-consumers

Others who are present in a consumer's physical and social environment when purchases are made are called ________.

reality principle

When the ego tries to balance opposing forces, it uses the ________.

crowding

Which of the following is an unpleasant psychological state?

all of the above

Why is motivational research heavily criticized?

atmospherics

________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.

thrill of the hunt

_______is a buying method in which consumers love to haggle and bargain, and even view the process as a sport.

general lifestyle segmentation

. Which type of psychographic study places a large sample of respondents into homogeneous groups based on similarities of their overall preferences?