Public Speaking Chapter 16

"To persuade my audience that Lee Harvey Oswald was the sole assassin of President John F. Kennedy" is a specific purpose statement for a question of fact.

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"To persuade my audience that cloning human beings is morally unjustifiable" is a specific purpose statement for a question of value.

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"To persuade my audience that the federal government should ban all advertising for tobacco products" is a specific purpose statement for a persuasive speech on a question of policy.

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Of all the kinds of public speaking, persuasion is the most complex and the most challenging.

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Persuasion is the process of creating, reinforcing, or changing people's beliefs or actions.

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Persuasive speeches on questions of fact are usually organized in topical order.

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Questions of policy deal with whether something should or should not be done.

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The burden of proof rests with the persuasive speaker who advocates change.

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When dealing with a question of value, a public speaker needs to justify his or her value judgment on the basis of some set of standards or criteria.

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When you give a persuasive speech on a question of policy, you can seek either passive agreement or immediate action from your audience.

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