Public Speaking DE - Ch 16 Speaking to Persuade

What are questions of fact? How does persuasive speech differ from informative? Give ex of specific purpose statement for persuasive speech on it

a question about the truth or falsity of assertion It's partisan, draw conclusions from facts & convert listeners to their pov To persuade my audience the Yankees will win the next game

What are questions of value?

a question about the worth, rightness, morality, and so forth of an idea or action To persuade my audience abortion is wrong

What are questions of policy?

a question about whether a specific course of action should or should not be taken To persuade my audience not to start drinking at a young age

What is the target audience for persuasive speech?

the portion of the whole audience that the speaker most wants to persuade

What are five steps of Monroe's motivated sequence? Why is it especially useful in speeches that seek immediate action from listeners?

1) Attention - hook 2) Need - reveal serious problem & give supporting materials 3) Satisfaction - provide solution to problem - show how well it will work, be clear 4) Visualization - make them see how much better conditions will be once plan is adopted 5) Action More detailed, follows human thinking, & leads them step by step to desired action

What are the three basic issues you must deal w/ when discussing question of policy? What will determine the amount of attention you give to each of these issues in any particular speech

1) Need - is there a serious problem or need that requires change from current policy? use burden of proof - obligation facing speaker to prove change from current policy is necessary 2) Plan - if there is problem w/ current policy, does speaker have plan to solve it? 3) Practicality - will speaker's plan solve problem? Will it create new & more serious problems? Topic & audience

What FOUR methods of organization are used most often in persuasive speeches on questions of policy?

1) Problem-solution - 1st main pt deals w/ existence of problem & 2nd main pt presents solution 2) Problem-cause-solution - 1st main pt identifies problem, 2nd analyzes causes of problem, 3rd presents solution 3) Comparative advantages - each main pt explains y speaker's solution to problem is preferable to other proposed solutions 4) Monroe's motivated sequence - seek immediate action

What is the difference between an informative speech & persuasive? Why is speaking to persuade more challenging?

Informative - informing audience & acting like teacher Persuasive - process of creating, reinforcing, or changing ppl's beliefs or actions, acting like advocate Deal w/ controversial topics that touch on listeners' attitudes, values, & beliefs = increase resistance to persuasion making your task difficult.

Explain the difference between passive agreement & immediate action as goals for persuasive speeches on ?'s of policy

Passive: convince audience that given policy is desirable w/o encouraging them to take action in support of it Immediate: convince audience to take action in support of given policy

What does it mean to say that audiences engage in mental dialogue w/ speaker as they listen to speech? What implications does this mental give-and-take hold for effective persuasive speaking?

Ppl react differently & not all will agree w/ u (positive to one part but negative to another, argue in their minds) Mental dialogue w/ audience - mental give & take b/w speaker & listener during persuasive speech Must be ready for objections & challenging questions from audience. Answer & pretend to be in their shoes