Questionaire Design
Which of the six types of wording to avoid is demonstrated below: "Do you believe that a ban on the private ownership of firearms would significantly reduce the number of murders and robberies in your community." - Yes - No - Undecided
leading/loaded
Which of the six types of wording to avoid is demonstrated below: "Do you believe that private citizens have the right to own firearms to defend themselves, their families, and property from violet criminal attack." - Yes - No - Undecided
leading/loaded
Which way of overcoming the ordering effect orders questions from specific to general?
inverse funnel sequence
What are the six types of wording to avoid when writing questions?
1. complexity 2. leading/loaded 3. ambiguity 4. double barreled 5. making assumptions 6. burdensome
What is the typical layout of a questionnaire, i.e., what are the eight important aspects?
1. cover letter/introduction 2. screening questions at the beginning 3. interesting and simple questions next 4. involved questions in the middle 5. possibility insert "prompters" 6. threatening and sensitive questions near the end 7. classification (demographic) questions in the end 8. "Thank you"
What are the five ways to evaluate and pretest a questionnaire?
1. evaluate questionnaire with clients 2. evaluate/pretest questionnaire with researcher 3. pretest questionnaire with respondents 4. pretest questionnaire with interviewers 5. assess time and cost
What are the two ways in which we can overcome ordering effect when putting questions into order?
1. funnel sequence 2. inverse funnel sequence 3. randomized design
What are the two question formats?
1. open ended 2. close ended
Which of the six types of wording to avoid is demonstrated below: "Please indicate the statement that best describes your family's television viewing during the boycott of Channel 7?" - We did not watch any television programs on Channel 7 - We watched hardly any television programs on Channel 7 - We occasionally watched television programs on Channel 7 - We frequently watched television programs on Channel 7
ambiguity
Which of the six types of wording to avoid is demonstrated below: "What income group do you belong to?" - Under $15,000 - $15,000 - $30,000 - $30,000 - $55,000 - $55,000 - $70,000 - Over $70,000
ambiguity
Which of the six types of wording to avoid is demonstrated below: "What media do you rely on most?" - Television - Radio - Internet - Newspaper
ambiguity
Which of the six types of wording to avoid is described below: - be as specific as possible
ambiguity
Which of the six types of wording to avoid is demonstrated below: "Do you recall any commercials on the programs? What were the brands advertised?"
burdensome
What type of response format is easier for both respondent and researcher.
closed ended
What type of response format lists the potential answers may cause distortion.
closed ended
Which of the six types of wording to avoid is demonstrated below: "Do you prefer a hamburger that is grilled on a hot stainless-steel grill or cooked by passing the raw meat through an open gas flame and heated in a microwave oven before serving."
complexity
Which of the six types of wording to avoid is demonstrated below: "How likely would you be to buy an iPod docking station with 11 x 6.5 dimensions, that utilizes wired technology for the dock and infrared technology for the remote."
complexity
Which of the six types of wording to avoid is described below: - use simple, conversational language
complexity
Which of the six types of wording to avoid is demonstrated below: "Are you satisfied with the present system of handling "closed reserve" and open reserve" readings. (Are enough copies available? Are the required materials ordered promptly? Are the borrowing regulations adequate for student's use of materials.?)." - Yes - No
double barreled
Which way of overcoming the ordering effect orders questions from general to specifc?
funnel sequence
Which of the six types of wording to avoid is demonstrated below: "Check the line that best describes when you purchased Aspirin most recently:" ___ withing the past three months ___ 4 - 6 months ago ___ 7 - 12 months ago ___ Over 12 months ago
making assumptions
Which of the six types of wording to avoid is demonstrated below: "Should Macy's continue its excellent gift-wrapping program?" - Yes - No
making assumptions
Should we use an open or closed ended question for the ratio and unambiguous variables (age, income, etc.).
open ended
Should we use an open or closed ended question when you need depth as opposed to precision.
open ended
What type of response format do not work well in mail surveys with no interviewer to probe the answers.
open ended
What type of response format is difficult to edit and code.
open ended
What type of response format provides more variety in responses.
open ended
This is obtaining key information using multiple questions/measurements.
redundancy
Make sure the _____ fits the question.
scale
