quiz 4

Which Olympic Games achieved such levels of marketing success that they led to the IOC's becoming an international sport marketing juggernaut?

1984 Los Angeles Games

Which Olympic Games were the first to allow the five Olympic rings to be used in corporate advertising?

1984 Summer Games

Associating the name of a sponsor with the name of an event or facility in exchange for cash or other considerations.

Entitlement

first sport management and marketing agency

IMG (International management group)

__________ is the revenue generated through media property including all revenues paid to industry stakeholders to secure the rights to show esports content on a channel.

Media Rights Revenue

biggest difference between DFS and TFS

Payout Frequency

Some critics question the qualification of esport as a sport because it lacks _______.

Physicality

Sport management and marketing agencies perform functions for industry stakeholder groups defined as:

Talent, properties, corporate brands, media companies

Exchange Betting

This technique uses fixed odds but no bookmaker. Two parties bet; one backs a selection, and the other one lays that selection.

A basic knowledge of how a sport operates internationally, the specific rules of the game, how the sport is structured, and where the locus of power resides in the sport can enhance a future sport manager's marketability.

True

A full-service agency performs strategic planning, sponsorship solicitation, marketing activation, and event creation. (T/F)

True

_______________ can occur when an agency represents a free-agent basketball player as well as several NBA teams.

a conflict of interest

NASEF

a nonprofit organization that combines competitive video gaming with real-world learning experiences in marketing, web development, computer science, and technology for high school students through their participation in their high school's esports club

Which of the following is NOT a current issue in international sport governance according to chapter 12?

athlete racism

Which of these functions involves tournament operations, hospitality and entertainment, fan engagement, sponsorship and ticket sales, and public relations?

event management and marketing

Sport management experts predict that international exchanges of athletes across a broad cross section of sports, ranging from youth to near elite levels, will become less popular over the next decade.

false

Which of these has grown as more and more consumers use digital and social media as their primary sources of information?

immersive digital experiences

which of these sport management and marketing agency functions is undertaken for all four main client groups?

strategic planning

Which event of 1972 did NOT contribute to the professionalization and commercialization of Olympic sport?

the unveiling of the first-ever Olympic mascot, a dachshund named Waldi

Fantasy Sports is currently allowed under U.S. federal law on the basis of _________.

unlawful internet gambling enforcement act

Daily Fantasy Sport Draft

users can draft players before the real-life games start and create a unique lineup every day based on matchups, injuries, or favorite players.

First Paralympic Winter Games

Örnsköldsvik, Sweden