Quiz #5 - E-Commerce
Omni Channel
Cross-Channel content strategy that organizations use to improve their user experience. rather than working in parallel, communication channels and their supporting resources
which of the following is not a key industry strategic factor? A) synergies B) Barriers to entry C) industry value chain D) Existence of substitute products
Existence of substitute products
all of the following are advantages of online retail except: A) Lower supply chain costs. B) lower cost of distribution C) ability to change prices D) Faster delivery of goods
Faster delivery of goods
which of the following would not be considered a current asset? A) long-term investments B) cash C) Accounts receivable D) marketable securities
Long-term investments.
working capital
Net working capital is the difference between a company's current assets, such as cash, accounts receivable and inventories of raw materials, and finished goods, and its current liabilities such accounts payable.
for a quick check of a firm's short-term financial health examine its: A) working capital B) gross margin C) long-term debt D) Cost of sales
Working capital
Long term debt (LTD)
any amount of outstanding debt a company holds that has a maturity of 12 months or longer. classified as a non-current liability on the company's balance sheet.
marketable securities
debts that are to be sold within a year, financial instruments that can be easily converted to cash such as government bonds, common stocks.
cost of sales
direct costs attributes to the production of the goods or supply of services by and entity. (CoG)
service industry groups are categorized generally into two groups. those that provide transaction brokering and those that: A) retailing goods B)personalization C) information borkering D) hands-on services
hands on services
which of the following statements is not true? A) price competition among online travel services is difficult as comparison shopping for better prices is easy. B) online travel services are one of the few sectors in which extensive disintermediation has occurred C) the ability of travel products and services to be commoditized is a significant factor in the explosive growth of the online travel service industry D) the online travel service industry has gone through a period of consolidation
online travel services are one of the few sectors in which extensive disintermediation has occurred
all of the following are strategic factors that pertain specifically to a firm and its related businesses except: A) core competencies B) synergies C) Technology D) power of customers
power of customers
Catalog merchant
sells a variety of household and personal products emphasizing in jewelry. most of the items aren't on display, customers usually buys it from a printed catalog in the store and fill out an order form.
Accounts receivable
the amount of money owed to a company resulting from the company providing goods or services on credit
which of the following provides a financial snapshot of a company's assets and liabilities (debts) on a given.date? A) working capital B) operating margin C) balance sheet D) gross margin
Balance sheet
virtual merchants face potentially large costs for all of the following except: A) building and maintaining a website B) building and maintaining a physical store C)building an order fulfillment infrastructure D) developing a brand name
Building and maintaining a physical store
