Quiz Questions
The Precision Writing Instruments Company makes a high-end pen known as the Cordova. Materials cost per pen is $6. Labor cost per pen is $5. Production overhead is $1,000,000. Advertising and promotion is $1,000,000. What is the total cost for sales of 500,000 units of the Cordova design? A. $7,500,000 B. $2,000,000 C. $5,500,000 D. $3,650,000 E. $1,000,000
$7,500,000
A manufacturer conducts marketing research and estimates that consumers will accept a price of $50 for a pair of sunglasses. If the manufacturer expects to offer trade discounts of 40/10 to retailers and wholesalers, what price will the manufacturer receive for the sunglasses? A. $27 B. $3 C. $18 D. $30 E. $20
27
Suppose you are the owner of a picture frame shop and you wish to identify how many pictures you must sell to cover your fixed cost at a given price. Let's assume demand for your pictures is strong, so the average price customers are willing to pay for each picture is $120. Also, suppose your fixed cost (FC) is $32,000 (real estate taxes, interest on a bank loan, etc.) and unit variable cost (UVC) for a picture is now $40 (labor, glass, frame, and matting). Your break-even quantity (BEP) is
400 pictures.
All of these would be considered noise in the communication process except which? A. The wrong image is used in a newspaper ad. B. A message was repeated very frequently on radio and television. C. A radio advertisement used technical jargon. D. A prospect for a firm's product cannot understand the salesperson during a presentation because of her accent. E. A printing mistake occurred in a press release.
A message was repeated very frequently on radio and television.
Marketing researchers must do which of these to completely define a problem? A. Determine objectives that are neither too broad nor too narrow. B. Identify the appropriate data collection method. C. Determine that constraints are fair to stakeholders. D. Evaluate the findings from previous similar studies. E. Set up an objective and task budget.
Determine objectives that are neither too broad nor too narrow.
________ begins with new-product purchases first by innovators and then by early adopters. A. Diffusion of innovation B. The innovation adoption continuum C. The market-product life cycle D. The consumer purchase adoption process E. The offering adoption model
Diffusion of innovation
Which of these statements regarding digital marketing channels is most accurate? a) Digital marketing channels use combinations of mail and telephone to conduct business with ultimate consumers. b) Digital marketing channels do not look a lot like common marketing channels since there is no need for warehousing products. c) Electronic intermediaries can perform all logistical functions effectively. D) Electronic marketing intermediaries perform facilitating functions at only a slightly higher cost than those in traditional marketing channels. E) Digital marketing channels combine electronic and traditional intermediaries to make products and services available for consumption or use by consumers or organizational buyers.
Digital marketing channels combine electronic and traditional intermediaries to make products and services available for consumption or use by consumers or organizational buyers.
Which of these is required for a post to be considered user-generated content? A. It is sent via email to an interested party. B. The work has a high-level of self-disclosure. C. Media richness is maximized. D. It is created by someone outside of a professional or commercial organization. E. The content can be continuously updated in a collaborative process.
It is created by someone outside of a professional or commercial organization.
All of these are true of a salesforce survey forecast except which? A. It may be influenced by a salesperson's future compensation. B. It is influenced by a salesperson's lost-horse mentality. C. It can be too low if a salesperson worries about meeting a sales quota. D. It can be too optimistic if a salesperson is overly enthusiastic about a new product. E. Salespeople estimate sales during a forthcoming period to create the forecast.
It is influenced by a salesperson's lost-horse mentality.
Which of these statements about price elasticity of demand is most accurate? A. With inelastic demand, reducing price will result in an increase in total revenue, though not necessarily an increase in profit. B. Price elasticity with inelastic demand must always be greater than one. C. Seasonal demand for a product like a snowblower does not affect its price elasticity. D. The more substitutes a product has, the less likely it is to be price elastic. E. Items requiring large cash outlays relative to a consumer's disposable income are price elastic.
Items requiring large cash outlays relative to a consumer's disposable income are price elastic.
Which of these statements regarding direct marketing is most accurate? A. Many customers believe direct marketing saves time, is entertaining, and offers privacy. B. Although direct marketing usually saves customers time, it is unlikely to save them money. C. Although direct marketing can save consumers time and money, the process is labor intensive and not very much fun. D. Direct customers feel that their privacy is more likely to be compromised with direct marketing than with other methods. E. Direct selling provides less customer service than direct-response marketing.
Many customers believe direct marketing saves time, is entertaining, and offers privacy.
________ represents the vertical axis of a demand curve graph. A. Consumer income B. Price per unit C. Competitive intensity D. Quantity demanded E. Variable cost
Price per unit
A ________ involves successive price cutting by competitors to increase or maintain their unit sales or market share. A. price war B. promotional competition C. competitive engagement D. discount retaliation E. customer loyalty program
Price war
Which of these statements about profit objectives is most accurate? A. Market share and unit volume are two types of profit objectives. B. Firms using penetration pricing typically establish a maximizing current profit objective. C. A marketing director usually establishes a target return objective. D. Managers in the United States have long been praised for their insistence on managing for long-run profits. E. Profit objectives are often measured in terms of return on investment or return on assets.
Profit objectives are often measured in terms of return on investment or return on assets.
General Mills and Nestlé have an extensive alliance that spans about 140 international markets from Mexico to China. This distribution arrangement is A. multichannel distribution. B. a dual distribution agreement. C. cooperative distribution. D. direct marketing. E. a strategic channel alliance.
Strategic Channel Alliance
Which of these is a disadvantage of using social media for marketing research? A. Data collection is among the slowest of all research methods. B. Influencers dominate the discussion and prevent others from sharing their opinions. C. Participants require large fees for their cooperation. D. Users are isolated from one another so there is little collaboration or cooperation. E. The sample of individuals from whom the content is gleaned may not be statistically representative of the marketplace.
The sample of individuals from whom content is gleaned may not be statistically representative of the marketplace.
In a marketing decision, constraints are likely to be restrictions on the ________ available to solve the problem. a) management knowledge b) stakeholder resources c) concepts and methods b) industry research e) Time and Money
Time and money
All of these are examples of a price except which? A. wages B. tuition C. a discount D. a commission
a discount
If a customer is reluctant to try a new product because she's afraid of what her friends might think, the company is most likely facing ________ barrier.
a psychological
Which of these product categories accounts for over 20 percent of online retail sales today? A. furniture and home furnishings B. apparel and accessories C. computers and consumer electronics D. books, music, and video E. automobiles and auto parts
apparel and accessories
Continuous scheduling would most likely be used for advertising A. school supplies. B. soccer cleats. C. baby food. D. fireplace servicing. E. pool accessories.
baby food
Brand name importance to a company has led to a concept called ________, the added value a brand name gives to a product beyond the functional benefits provided. A. brand equity B. private branding C. brand value D. multibranding E. co-branding
brand equity
A ________ is any word, device (design, sound, shape, or color), or combination of these used to distinguish a seller's products or services.
brand name
Break-even analysis is a technique that analyzes the relationship between total revenue and total cost to determine profitability at various levels of output. The ________ is the quantity at which total revenue and total cost are equal. A. ideal price point B. break-even point (BEP) C. total cost point (TCP) D. zero sum point (ZSP) E. demand ratio
break-even point (BEP)
A benefit of performing a SWOT analysis and an environmental scan during the new-product strategy development process is that they A. narrow the task to a single product rather than a number of product concepts. B. can help identify the strategic role that the new product might serve in the firm's portfolio C. help identify which members of the organization have an interest or stake in the product's success. D. allow a firm to expand its objectives to include new ways of thinking. E. allow the firm to forecast potential sales and form the marketing budget based upon those projections.
can help identify the strategic role that the new product might serve in the firm's portfolio.
Which of these would be an example of a variable cost for a hotel like the Marriott Marquis Hotel that caters to an upscale clientele? A. the average daily rate paid by women in targeted demographics staying at the hotel B. the price charged for renting a ballroom in the hotel C. cleaning supplies and housekeeping wages D. the salary of the hotel manager E. the rent for a parking garage used by employees
cleaning supplies and housekeeping wages
Colgate invests in new products. At its introduction, Colgate Total Advanced Gum Defense toothpaste was an example of A. regular distribution. B. discontinuous innovation. C. brand extension. D. continuous innovation. E. a precise protocol.
continuous innovation
IRI is a leader in supplying ________ to consumer packaged good firms such as General Mills. Its BehaviorScan service uses five demographically representative cities to track sales made to a panel of households. A. business analysis B. commercialization C. screening and evaluation D. controlled test markets E. idea generation
controlled market tests
Gillette now markets its Body line of razors, blades, and shaving gels for "manscaping," the art of shaving body hair in areas below the neckline. Here, it is primarily using which of the following market modification strategies?
creating new situations
Services provided by specialized professionals, such as medical diagnoses and legal services, have ________ properties, characteristics that the consumer may find impossible to evaluate even after purchase and consumption. A. credence B. search C. direct D. experience E. indirect
credence
The acronym CEM in services marketing stands for A. capacity experience management. B. consumer encounter marketing. C. customer experience management. D. customer experience measurement. E. consumer experience marketing.
customer experience management
Xfinity packages TV, voice, and Internet services together for one price using bundle pricing, a common ________ practice. A. cost-plus fixed-fee pricing B. demand-oriented pricing C. target return-on-investment pricing D. profit-oriented pricing E. standard markup pricing
demand-oriented pricing
Among other concerns, when seeking to achieve the best coverage of the target market, marketing executives will pay attention to ________, the number of stores in a geographical area. A. density B. channel risk C. cannibalization D. positioning E. channel conflict
density
Victoria's Secret, a nationwide chain, carries a great variety of women's lingerie, which is best described as ________ of merchandise.
depth
One way to improve the success of multichannel marketing is to A. eliminate webrooming. B. eliminate the use of catalogs and other direct mail. C. try to reduce the threat of channel conflict. D. cannibalize sales volume from stores. E. document touchpoints with a consumer journey map.
document touchpoints with a consumer journey map.
Procter & Gamble recently kept its retail price on its jumbo pack of Pampers and Luvs diapers, but reduced the number of diapers per pack from 140 to 132. The repositioning strategy P&G is using here is called A. downsizing B. rebranding. C. product extension. D. market modification. E. trading up.
downsizing
Ticketmaster has experimented with ________ to adjust the price of sports and concert tickets in response to demand. A. online auctions B. value pricing C. viral marketing D. dynamic pricing E. online exchanges
dynamic pricing
Researchers have ridden alongside biker gangs to understand the relationship between motorcycle riders and their beloved Harley-Davidsons. This is an example of ________ research. A. questionnaire B. ethnographic C. secondary D. experiential E. neuromarketing
ethnographic
Which of these social media sites has the largest number of users and the highest monthly market share of visits? A. Facebook B. Twitter C. YouTube D. Pinterest E. LinkedIn
Which of the following is considered a durable good? A. insurance B. a fitness tracker C. potato chips D. an airplane ticket E. flour
fitness tracker
When you buy a Wilson Blade 98 tennis racquet from a sporting goods store, you are offered the product at a single price. You can buy it or not, but there is no variation in the price under the seller's ________ policy.
fixed-price
An organization attempting to measure the difference between its customers' expectations and experiences encourages customers to call a 24-hour toll-free hotline. What is this type of activity called?
gap analysis
A reference number used by advertisers that is obtained by multiplying reach (expressed as a percentage of the total market) by frequency is referred to as A. cost per thousand (CPM). B. circulation. C. gross rating points (GRPs). D. Starch test scores. E. hits.
gross rating points (GRPs).
Streaming music subscriptions would most likely be in the ________ stage of the product life cycle. A. maturity B. decline C. introduction D. resurgence E. growthCorrect
growth
All of these are part of the five-step marketing research approach except which? A. Collect relevant information. B. identify necessary resources. C. Define the problem. D. Develop the research plan. E. Take marketing actions.
identify necessary resources
The first of six major steps in the process organizations go through in setting prices is to A. position for long-run image. B. maximize profit over volume. C. identify pricing objectives and constraints. D. determine competitors' ROI objectives. E. determine customers' quality perceptions.
identify pricing objectives and constraints.
Individuals are identified for use in ________ marketing based in large part on the number of followers he or she has on social networking sites such as Facebook, Instagram, and Twitter and content community sites such as YouTube. A. sales B. influencer C. relationship D. social E. multichannel
influencer
A pharmaceutical company is using sales call reports from previous years in order to develop personal selling ideas for its current team. The company is using A. a sensitivity analysis. B. internal secondary data C. observational data. D. external secondary data. E. primary data.
internal secondary data
Scrambled merchandising is convenient for consumers because it eliminates the number of stops required in a shopping trip. However, for the retailer this merchandising policy results in A. category formatting. B. mass merchandising. C. supersizing. D. hypermarketing. E. intertype competition.
intertype competition
Which of these was a recent enhancement Facebook made to its platform? A. creating an opt-out option for mobile advertising B. introducing the Dating feature that allows users to create separate profiles from their main Facebook accounts and use a dedicated inbox C. spinning off WhatsApp in favor of a homegrown messenger hosting the New Guy app to help small businesses create video ads for new employee recruiting D. removing age restrictions for users when they access Facebook from a smartphone
introducing the Dating feature that allows users to create separate profiles from their main Facebook accounts and use a dedicated inbox
The green double-tailed mermaid on your Starbucks cup is considered a A. logo. B. trademark. C. trade registry. D. copyright.
logo
In 2020, a marketing manager for New Balance's Fresh Foam Zante shoe needs to forecast sales through 2022. She begins with the known totals for 2019 and adjusts for positive factors like acceptance of new high-tech designs and great publicity, and for negative factors like recession worries and predicted moves by the competition. This type of forecast is referred to as
lost horse forecasting
Walmart has the image of being a store for bargains. In terms of retail positioning, Walmart would be classified as A. low value added and broad line. B. a low margin leader. C. low value added and narrow line. D. customer centric. E. high margin of profit and high quality.
low value added and broad line
In a pure competition market,' A. many sellers compete on both price and nonprice factors. B. the few sellers are insensitive to one another's prices. C. one seller sets the price for a unique product. D. many sellers follow the market price for identical, commodity products. E. one or few sellers compete solely on nonprice factors.
many sellers follow the market price for identical, commodity products.
For marketers, important objectives of a point-of-purchase display are to A. minimize brand-switching behavior and incentivize recommendation. B. increase trial and retaliate against competitors' actions. C. generate store traffic and bulk purchasing. D. maximize the consumer's attention and provide storage. E. encourage repeat purchase and recommendation.
maximize the consumer's attention and provide storage.
All of these are consumer-oriented sales promotions except which? A. merchandise allowance B. rebate C. sweepstakes D. loyalty program E. point-of-purchase display
merchandise allowance
Kroger sells 180 varieties of salad dressing from dozens of different manufacturers. Producers of salad dressing operate in a(n) ________ market type. A. pure monopoly B. monopolistic competitive C. pure competitive D. oligopoly E. free enterprise
monopolistic competitive
The National Institute of Cancer used fMRI brain imaging to decide which potential anti-smoking advertising campaign elicited the largest amount of brain activity. This is an example of A. neuromarketing. B. focus groups. C. ethnographical research. D. panels. E. experiential marketing.
neuromarketing
FedEx offers price incentives to companies for shipping a large number of packages at one time. This is an example of a A. cumulative quantity discount. B. seasonal discount. C. functional discount. D. noncumulative quantity discount. E. promotional allowance.
noncumulative quantity discount.
There are eight marketing reasons why a new product can fail. One of these is A. not benchmarking against the correct competition. B. encountering "groupthink" in product development meetings. C. pushing a poorly conceived offering into the market to generate quick sales and profits. D. not learning critical "takeaway" lessons from past failures. E. not satisfying customer needs on critical factors.
not satisfying customer needs on critical factors.
The raw information obtained from iTunes on what songs are downloaded can be considered ________ data. A. information technology B. observational C. secondary D. questionnaire E. inferential
observational
Apple offers its iPhone XS for $999, under the presumption that consumers see the smartphone as priced at "something over $900" rather than "about $1000." This is an application of what pricing strategy?
odd-even pricing
A local political party made phone calls to assess its party platform. One question asked respondents to state in his or her own words what kinds of changes in firearms access and tracking would be desirable. This question would be considered A. a semantic differential scale. B. single response. C. open-ended. D. a Likert scale. E. dichotomous.
open ended
The seven Ps of services refer to an expanded marketing mix for services that includes the four Ps (product, price, place, and promotion) as well as A. people, physical environment, and process. B. personality, procedure, and performance. C. personality, performance, and process. D. productivity, performance, and profitability. E. people, process, and productivity.
people, physical environment, and process.
Mobile marketing has led to important smartphone apps, including which one of these? A. banking options B. celebrity presence C. traffic monitoring D. privacy monitoring E. price-comparison searches
price-comparison searches
When a marketing researcher conducts and uses neuromarketing studies to make tactical decisions about a product, she is using A. primary data. B. external secondary data. C. sensitivity analysis. D. internal secondary data. E. business data.
primary data
A 16-count value pack of cherry-flavored Pop Tarts Toaster Pastries is an example of a A. product line. B. product item. C. product unit. D. product class. E. product mix.
product item
The person responsible for managing the marketing efforts for a close-knit family of products or brands is called the A. CEO or brand manager. B. brand manager or product promoter. C. advertising manager or promotion manager. D. product manager or brand manager. E. sales manager or director of marketing.
product manager or brand manager.
A food distributor sells canned vegetables by the case to grocery stores. It offers discounts of 10 percent on orders of more than 20 cases, and 20 percent on orders of more than 50. This is an example of a A. quantity discount. B. seasonal discount. C. promotional allowance. D. cash discount. E. functional discount.
quantity discount.
Billboard advertising is most effective for ________ advertising. A. reinforcement B. comparative C. competitive D. pioneering E. advocacy
reinforcement
The ability to perform a promised service dependably and accurately is which service quality dimension? A. competence B. courtesy C. empathy D. reliability E. responsiveness
reliability
If ________ are conducted continuously, they lose their effectiveness. A. cause marketing tactics B. sales promotions C. publicity events D. advertising campaigns E. personal selling visits
sales promotion
The characters on the television show Empire making a Pepsi commercial is an example of which type of promotion? A. direct marketing B. sales promotion C. advertising D. publicity E. personal selling
sales promotion
Marketing researchers often use ________ by selecting a group of distributors, customers, or prospects, asking them questions, and treating their answers as typical of all those in whom they are interested. A. forecasting B. conjectures C. actuarial tables D. interactive data exchange E. sampling
sampling
Honda encourages wholesalers and retailers to stock up on lawn mowers in January and February and on snow throwers in July and August—five or six months before the seasonal demand by ultimate consumers. Honda is using ________ to smooth out seasonal manufacturing peaks and troughs, and to reward wholesalers and retailers for having supplies in stock at the time they are wanted by customers. A. seasonal discounts B. trade discounts C. functional discounts D. cumulative discounts E. noncumulative discounts
seasonal discounts
You are asked to complete a short survey after attending a free comedy show on campus. If the first question asked you to give an overall impression of the comedian, and had a five-point scale ranging from "hilarious" on one end to "not funny" on the other end, it would be what type of marketing research question?
semantic different scale
Above-, at-, or below-market pricing A. adds a fixed percentage to the cost of all items in a specific product class. B. sets prices to achieve a profit that is a specified percentage of sales revenue. C. sets a market price for a product or product class based on a subjective feel for the competitors' price or market price as the benchmark. D. sets the price of each item in the line of products at a different price point. E. adjusts the price of a product so that it is "in line" with that of its largest competitor.
sets a market price for a product or product class based on a subjective feel for the competitors' price or market price as the benchmark.
Prestige pricing is A, setting an above-market price for the product or product class based on a subjective feel for competitors' prices. B,. charging different prices to different buyers for goods of similar grade and quality. C. setting prices a few dollars or cents above an even number to indicate quality. D. setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it. E. setting a high initial price on a new product to appeal immediately to the mass market.
setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it.
An important feature of supply chain management is its application of sophisticated information technology that allows companies to A. achieve economies of scale by having all inventory stored and sorted at a central location. B. share and operate systems for order processing, transportation scheduling, and inventory and facility management. C. share supply chains that use slower modes of transportation but faster order processing. D. manage supply chains using only large inventory warehouses. E. share supply chains that use the least expensive mode of transportation possible.
share and operate systems for order processing, transportation scheduling, and inventory and facility management.
In marketing research, the research objectives are the ________ goals of the decision maker. A. actionable and concise B. specific and measurable C. causal and actionable D. interdisciplinary and precise E. virtual and interactive
specific and measurable
A company is interested in producing a dinosaur game for smartphones and tablets. It selects a representative sample of boys and girls ages 4 to 8 who currently have access to a mobile device and like dinosaurs. After interviewing the children and collecting other relevant data, the firm then makes generalizations about what all young children want in their apps. The method used is A. secondary data collection. B. statistical inference. C. new product concept assessment. D. extrapolation. E. sensitivity analysis.
statistical inference
Car dealerships commonly measure website performance by tracking visits, visitor traffic, and ________, the amount of time per month visitors spend on their website. A. stickiness B. click C. click-through rates D. search rates E. participation rates
stickiness
________ commerce involves the payment of a fee to have products and services delivered on a recurring schedule. A. Periodic B. Subscription C. Channel D. Scheduled E. Comparison
subscriptions
To forecast sales and schedule production needs Boeing asks its prospective customers what their likely purchase will be in the next five years. This is considered a A. statistical inference. B. sensitivity analysis. C. lost-horse forecast. D. survey of buyers' intentions forecast E. trend extrapolation.
survey of buyers intentions
Evaluating the decision and the process used for marketing research occurs in which stage of the process? A. examine the alternatives B. take marketing actions C. execute the marketing program D. evaluate data collection methods E. present the findings
take marketing actions
Currently the FTC and industry leaders are discussing measures to curb robocalls, or the use of autodialers to deliver a prerecorded message, further impeding the use of A. telemarketing. B. vlogs. C. hypermarkets. D. television shopping programs. E. pop-up stores.
telemarketing
With respect to promotional element decisions, a product's ancillary services refer to
the degree of service or support required after the sale.
If more units are sold beyond the break-even point determined in an analysis, A. the firm will experience a loss on these sales. B. the firm will see a profit on these sales. C. the fixed costs for these products will decrease. D. the variable costs for these products will decline. E. the fixed costs for these products will increase.
the firm will see a profit on these sales.
Price elasticity of demand refers to A. the percentage change in quantity demanded relative to the percentage change in units sold. B. the percentage change in quantity demanded relative to the percentage change in price. C. the range of product features that can be altered without losing customers. D. the additional profits larger organizations "bank" to prevent losses due to sudden changes in consumer demand. E. the ease and speed at which prices can be changed without costs exceeding revenues.
the percentage change in quantity demanded relative to the percentage change in price.
Many companies are not clearly service-based or product-based organizations. This range of product-dominant to service-dominant offerings is referred to as A. selective demand. B. the service continuum. C. inconsistency. D. intangibility. E. idle production capacity.
the service continuum
All of these are true of cross tabulations except which? A. They are controversial because of issues with privacy. B. They can hide relationships because each tab only shows two to three variables. C. They are very flexible. D. They are a commonly used technique to organize marketing data. E. They can be misleading if percentages are based on too few observations.
they are controversial because of issues with privacy.
In marketing, ideas are A. tangible attributes that a consumer's five senses can perceive. B. thoughts that lead to a product or other marketing actions. C. a significant part of the U.S. economy and often augment products. D. marketing actions that provide quality products in a timely matter to satisfy customers' needs. E. products purchased by the ultimate consumer,
thoughts that lead to a product or other marketing actions.
FedEx provides next-morning delivery, which is an example of ________ utility in a marketing channel. A. transactional B. place C. time D. form E. possession
time
A break-even chart is a graphic representation of the break-even analysis that shows when ________ intersect, to identify profit or loss for a given quantity sold. A. annual gains and annual ROI B. unit price and unit variable cost C. profit margin and costs D. market share and dividends E. total revenue and total cost
total revenue and total cost
Dog food manufacturers, such as Ralston Purina, also have begun offering super-premium foods based on "life-stage nutrition." The marketing strategy Ralston Purina is using is called
trading up
Products that the consumer does not know about or knows about but does not initially want are referred to as A. unsought products. B. support products. C. specialty products. D. convenience products. E. shopping products.
unsought products.
Important advantages of secondary data include all of the following except which? A. already published B. low cost C. great level of detail D. time savings E. up to date data
up to date data
GUM Soft Picks were introduced as an alternative to flossing to reach and remove food and plaque between teeth. Because the product requires a different technique, this company would most likely face ________ barrier with new users. A. usage B. risk C. financial D. value E. psychological
usage
Value takes into account both benefits and price. If price remains the same but benefits increase, then A. value will increase. B. value will decrease. C. price will eventually go up. D. price will likely decline soon. E. value remains the same.
value will increase.
As it advances on the ________, Boston Market has added pickup, delivery, and full-service catering to its original restaurant format, and it also provides Boston Market meal solutions through supermarket delis and Boston Market frozen meals in the frozen food sections of groceries. A. product life cycle B. retail continuum C. retail life cycle D. retail positioning matrix E. wheel of retailing
wheel of retailing
