qz 2

an e-business revenue model that involves paying businesses that bring or refer customer to another business is called _________

affiliate marketing

___________ (is/are) the activity (yes) organizations perform to reach their business goals

business processes

organizations offering a free basic subscription that can be upgraded to a free-based, premium subscription offering more features is applying the ________ subscription business model

freemium

A _______ innovation uses a markedly new or different technology to access new customer segments and/or provide significantly greater benefits to existing customers and eventually marginalize or replace existing products or services

radical

which of the following perspectives forces on using information systems to improve business processes based on the analysis of past behavior?

organizational learning

which type of innovation is illustrated by Toyota implementing lean production principles?

process

a surprising recommendation regarding organizational requirements for innovative is __________

put technology ahead of strategy

having the human capital needed to deploy innovative information systems is associated with ______ requirements

resource

which type of innovation encourages employees to use their talents in innovative ways?

structure

when mangers consider _________, they think of information systems as a competitive asset to be nurtured and invested in and think of them as an enabler of opportunities and mechanism for supporting or executing their business model

business/IT alignment

which type of organizational strategy is used by porch

differentiation

at the tactical level of the organization, managers focus on using organizational resources to increase

effectiveness

the ________ component of a business model outlines the utility that the product or service has to offer the customer

value proposition

using information systems to develop extensive knowledge of your customers, thereby providing high-quality customer service, _________

increases customer switching costs

which of the following is NOT one of Porter's five primary competitive forces?

information

which of the following challenges of innovative information systems is illustrated by the "format war" of Blue-ray versus HD-DVD?

innovative is often risky

the _________ methodology provides a framework to help companies implement innovative processes that focus first on understanding a customer's problem and then developing a unique solution to that problem

lean startup

an e-business revenue model that involves users paying a fee for using protected intellectual property is called _________

licensing

which type of organizational strategy is used by Walmart?

low-cost leadership

__________ decisions are relatively straightforward and usually can be programmed directly into ________ information systems

structured; operational

a(n) __________ refers to anything that occurs as a part of an organization's daily business for which a record myst be kept

transaction

which of the following statements about using information systems as a strategic innovation is true?

using information systems to gain competitive advantage in operating efficiencies will be readily imitated by rivals and is not easily sustained

______ can be used to identify opportunities to apply information systems to support activities performed throughout the business and thereby gain a competitive advantage

value chain analysis

the activity of analyzing an organization to determine where value is added to products or services is called ________

value chain analysis

establishing electronic connections with suppliers and customers is one way organization enhance their _______ with information systems

value chains