Research Methods Chapter 7

An in-person interview can never guarantee:

Anonymity

What guideline does the following question violate in terms of guidelines for writing questions: "Do you disagree that there should not be an exam on Chapter 6?

Avoid double negatives

What guideline does the following question violate in terms of guidelines for writing questions: "Do you agree or disagree that television increases people's tolerance for violence and drug use?"

Avoid double-barreled questions

A context effect occurs when a question on a survey influences how a respondent will interpret a later question

True

A major weakness of web-based surveys is that Internet access is not widely or evenly available in the general population

True

Group administered surveys tend to have higher response rates than do mailed surveys.

True

Respondents will sometimes agree with a statement in a survey simply because they do not want to be disagreeable.

True

The following is an example of a double-barreled question: "Do you agree or disagree with university policies that raise student fees and spend them on athletics?"

True

The popularity of survey research is due to:

Versatility and efficiency for obtaining results

Which of the following is a good idea for making the questionnaire attractive to respondents?

Leave lots of white space on the page

Anonymity exists when:

No identifying information is ever collected to link respondent to responses.

The list of questions in a self-administered survey is called the:

Questionnaire

Jacky is doing a study on the number of hours spent watching television and how this affects family cohesion. She decides to mail a questionnaire to randomly selected households in her state. This is an example of:

Self-administered survey

The best way to improve response rates on a mailed survey is:

Send follow-up letters and replacement questionnaires

In-person interviewing has all of the following advantages compared with other survey designs except:

The interviewer has little effect on how the respondent answer

A cover letter should:

Establish credibility of research Contain a personal address Contain an original signature Explain voluntary participation Answer: All of the above

Confidentiality in surveys requires that no identifying information is ever recorded to link respondents with their responses.

False

The following question contains a double negative: Do you agree that fewer immigrants should be allowed into the United States but that immigrants should be allowed full rights when they arrive?

False

If a respondent is forced to choose an answer from a list of responses, but the respondent does not really know anything about the question, the person who designed the survey has taken which of the following into consideration:

Floaters

Why would the presence of an interviewer make it difficult for respondents to give honest answers?

Respondent may want to please the interviewer. Respondent may not want to talk about socially undesirable behavior. Respondent may be affected by the attitude of the interviewer. Answer: All of the above.