Retailing & Omnichannel Marketing: Fit Life
Fit Life stores offer a narrow variety but deep assortment of merchandise. They pride themselves on their very knowledgeable staff o help customers find just the thing to meet their health need. what type of retailer would fit life be considered?
specialty retailer
From my initial research, it looks like we will need to address issues in multiple retail channels. In order to create an integrated customer experience, we will want all the channels _______________________.
to have the same look and feel
Our goal is that their customers have a/an _____________ experience across all distribution platforms.
consistent
Omnichannel marketing involves using ____________ to understand where effort exists in the customer experience and how to remove - rather than add - effort.
data
By tracking the sales of the specific supplements items, you will be able to ___________________________________. This will help you to order enough of the popular items and fewer of the less popular ones.
improve your ordering pattern
Based on the lists of what each of these would entail, and the budget that Christian and Emmy set for us, what do you think would be our best option here?
kiosk for product information
In order for an omnichannel retailer to be successful, retailers must invest in which three aspects?
Infrastructure Process People
Place the challenge that needs to be solved in the appropriate omnichannel bucket.
Process Using technology/reports to know which products are most popular for their customers Needing to market the promotions of supplements Making checking out quicker Infrastructure Having a large enough inventory of popular supplements Having many supplements that are not selling fast enough Needing appropriate supply chain and logistics capabilities to deliver across multiple channels People Staff not able to answer all customer questions on supplements Customers having to wait awhile to find an employee to answer questions or help find products Needing to hire people to fulfill online orders for store pick-ups
What weaknesses impact Fit Life by having products on their shelve that don't easily sell?
Waste Less shelf space for popular items Loss of profit Customers unable to find popular supplements
What should I do about this?
You should work closely with your supplier to meet this goal.
