Section 9 E-Commerce Assessment

The e-commerce company with the highest revenue is based in which country?

the United States

According to eMarketer, what are among the most popular B2C sites in the United States? More than one answer may be correct.

Amazon Walmart

Which of the following statements about the revenues of global e-commerce companies are correct?

Amazon has had revenues of over $280 billion. Alibaba has had revenues of over $56 billion. JD.com's revenues have eclipsed $70 billion.

Describe how business-to-business (B2B) e-commerce transactions work. More than one answer may be correct.

Business-to-business (B2B) e-commerce is the selling of good and services between businesses. B2B transactions often involve orders placed on a recurring basis. B2B purchases often occur in large quantities and are directly shipped from one business to another.

Describe how business-to-consumer (B2C) transactions work. More than one answer may be correct.

Business-to-consumer (B2C) e-commerce is the selling of products and services to individual consumers. The internet serves as the "physical location" and the e-commerce site serves as the portal between the consumer and the business where purchases can be made. B2C e-commerce transactions occur entirely online.

What can you do through m-commerce? More than one answer may be correct.

Check your bank balance on your smartphone. Purchase a drink from a vending machine with Apple Pay. Input data through a mobile database interface.

Which of the following statements are correct?

Global retail e-commerce sales in 2020 are expected to be over $4.2 trillion. E-commerce sales are expected to reach $600 billion in the United States in 2020. The United Kingdom saw e-commerce sales totaling over $142 billion in 2019.

Describe user-generated content (UGC). More than one answer may be correct.

UGC is online content that has been created and posted by unpaid contributors such as customers or fans of a product or service. UGC includes posts to websites, blogs, and social media sites. UGC is facilitated through the use of a variety of e-commerce technologies that allow users to interact with a variety of individuals via posts in the form of images, videos, and text.

Customer acquisition costs associated with e-commerce activities include all of the sales and marketing costs associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase. Which of the following are considered advertising and marketing expenses? More than one answer may be selected.

a promoted tweet that will run on Twitter for seven days a jingle that will run on the morning show of a local radio station the analysis that shows which social media platform generated the most new revenue during a campaign

From the following list, select all the actions that contribute to information density in e-commerce.

businesses publishing the current prices for their goods or services online businesses collecting information about consumers who visit their websites consumers posting online reviews for the goods or services they purchased

In which of the following areas can e-commerce technologies help to reduce an organization's operating costs? More than one answer may be correct.

communication information collection information processing

As e-commerce continues to develop, many retailers are likely to maintain some type of "brick-and-mortar" store or physical location primarily because

consumers expect integrated shopping experiences that include face-to-face options.

Which of the following are common issues experienced by e-commerce-oriented businesses?

data theft unethical practices challenges with competitor analysis

E-commerce transactions that are executed using wireless mobile devices are known as

m-commerce.

What are characteristics of business-to-business (B2B) transactions? More than one answer may be correct.

often transpire on a recurring basis generally involve large quantities often include direct shipment between businesses

E-commerce ________ includes creating marketing messages that contain the individual's name, appeal to his/her interests, and take their purchase behavior into account.

personalization

The organizations likely to benefit the most from the global reach of e-commerce are those that

previously depended on foot traffic into one physical store to sell their products.

On which of the following business sectors has m-commerce had notably large impacts?

retail sales Healthcare Financial Services

E-commerce ________ is the ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell them products and services.

ubiquity

To remain relevant in today's e-commerce landscape, many businesses use progressive ________ applications to undertake m-commerce.

web