Selective Exposure

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confirmation bias

bias where we tend to look for evidence that confirms our beliefs and ignore evidence that contradicts what we think is true

Selective exposure

- The process by which individuals screen out messages that do not conform to their own biases - result: individuals are more likely to read, listen to, or view a piece of info the more it supports their opinion

cognitive dissonance

The simultaneous presence of two opposing thoughts or opinions.


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