Sell more online

Jo has noticed that some of her customers leave her site without making a purchase. She's set up some product retargeting ads, and wants to measure the performance of her campaign. What parameters should she look at to see if she's attracting potential customers?

1. Conversion rates 2. Number of people clicking on each ad type

Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget. What actions could Jo take for each of these findings?

1. Customers access the shop a lot on mobile: Introduce responsive design 2. Customers want to find a specific product: Add a search feature 3. There are lots of website visits but no one is buying the products: Add customer reviews 4. Repeat customers add products to their cart but are not checking out: Create registration for customer accounts

Which of the following is a sign that customers are having trouble using a particular device to make purchases?

A. Analytics shows you have a lot of mobile visitors, but very few purchases through mobile

Which of the following statements is true when describing how retargeting ads work?

B. Once a user visits your site, the code drops an anonymous browser cookie

What is an example of product merchandising?

C. Displaying very specific, featured products on your home page

Office sets are steady sellers for Jo. How can she suggest office furniture items to customers who might not have considered them yet?

Create a 'suggested products' banner