SEO Final Exam (Ch. 9-15)
11-According to studies, 2/3 of all web pages naturally end up with ____________ backlinks from other websites.
0
10-Why is Google Search Console (GSC) considered inferior to third-party tools for performing link analysis?
10-GSC does not allow you to analyze links of websites you do not own
13-How many businesses are typically featured in a local "map pack" search result?
3
12-Strategically, SEO is considered ______________.
A pull strategy for demand capture
10-In a link like <ahref="https://www.allbirds.com/pages/dasher-running-shoe">Allbirdsrunningshoes</a>, which part is considered the anchor text?
Allbirds running shoes
9-The ____________ of an image can be optimized with keywords and appears to viewers who hover their mouse over the image on the page.
Alt attribute
12-How are pages of major websites like Amazon.com usually able to outrank smaller websites with better-optimized pages with higher page-level authority?
Amazon's domain authority compensates for their disadvantages
15-If a search for your company name results in some negative pages on the first page of search results, which web pages should you build links to in an ORM campaign?
Any positive or neutral pages on the first page that rank below negative pages
15-A website having a featured snippet in a search result is most likely to see that snippet also appear.
As the answers to a voice search
15-Which of the following is not one of the ways that you could get penalized as an Amazon seller?
Asking obviously satisfied customers to review your product on Amazon
14-YouTube and website SEO operate on similar principles of relevance, authority, and user behavior. Which YouTube SEO factor is most similar to the concept of website authority?
Channel authority
13-When determining priorities for local map SEO, which of the following should happen earliest in the process?
Claim and complete your local map profile page
11-Which of the following is not one of the recommended approaches for doing research for linkworthy content?
Consult Wikipedia for information about your industry
11-Which types of links are you trying to build when using link reclamation?
Correcting inbound links that may be misspelled or point to the wrong page
11-Which is the most successful long-term approach to link building?
Creating interesting and engaging website content and promoting it to attract links from other websites
13-The local map search algorithm prioritizes _______________ above other algorithm factors when determining the order of businesses in map results.
Distance to the searcher
11-Which of the following is not a guiding principle for doing effective link building?
Focus on building links from mature, established websites
13-How do local search algorithms know that a business is relevant to a particular keyword search?
From the business category the business selects in their local profile page
13-A keyword that contains the name of a place in it is called a(n) _____________ keyword.
Geomodified
13-When optimizing a business website for local organic results, when the business has multiple locations, you should _____________.
Have a separate web page for each location
12-Which of the following is true about the relationship between paid search advertising and SEO?
Having both organic and paid listings for the same search will generate more total clicks than only having an organic listing
14-In the HHH video strategy, which type of content is specifically designed to be formulaic and grow subscribers?
Hub
10-Which type of link is most synonymous with off-page SEO and helps contribute to a website's authority?
Inbound links
9-What does it mean to "perfectly optimize" a web page?
Incorporate the primary keyword phrase into each page element in exact word order
10-Aside from helping aid the flow of website traffic, what is the best explanation for the purpose of internal links in SEO?
Internal links are more like on-page SEO factors in signaling to search engines the relevant topics of your pages
12-What is the purpose of Google Data Studio?
It allows users to visualize business data coming from multiple sources in one place
12-How does social media play an indirect role in search rankings?
It helps distribute content so that more website owners see it and may choose to link to
15-How might advanced text generation technology like GPT-3 influence search engines and SEO?
It is likely to out some websites out of business as search engines stop referring search traffic
10-The collection of backlinks that a particular website or page has from other websites is called its ___________.
Link portfolio
10-Why is receiving 20 backlinks from 10 different websites better than receiving 20 links from the same website?
Links from 10 websites provide more independent votes for your site
14-For a brand new YouTube channel with a search traffic and conversion goal, the keywords you target for use in videos should ideally strike a balance between all of the following except ______________.
Long length
9-Which of the following would be a good page title tag for Nike, targeting "men's running shoes" as a keyword?
Men's Running Shoes I Nike.com
9-Optimization of which element does not actually contribute to a page's keyword rankings?
Meta description
11-Weaponizing the creation of low quality links to a competitor website with the intent of triggering a penalty is called ______________.
Negative SEO
10-Which of the following is not a place where you are likely to see nofollow links used by default?
News website stories
9-Which of the following is not one of the extra pieces of information that is able to be displayed in rich results for a recipe page using structured data?
Number of people who have tried the recipe
10-Of all the link-related metrics you might use when determining a website's credibility or popularity, which is the most efficient single metric to use, that isn't reliant on a third-party algorithm?
Number of websites linking to yours
12-In a typical SEO campaign for small-to-medium businesses, most of the effort is spent on _______________.
Off-page SEO
14-Using _______________ can help keep viewers watching your video for a longer percentage, which is useful for signaling video engagement to search engines.
Open loops
9-Which of the following 2 page elements are most important for SEO?
Page content and page title
9-Which of the following 2 page elements run the risk of having keywords ignored or cut off by search engines if they exceed a certain character limit?
Page title and meta description
12-Which of the following is not looked at, as part of an efficient competitive gap analyiss?
Page-level user experince
15-An SEO-driven online reputation management campaign is primarily about ______________.
Promoting pages with positive company information higher in search results
11-Offering to guest write for a website in exchange for a link takes advantage of the ______________ principle of persuasion.
Reciprocity
12-Which of the following instances would we not expect to result in some short-term ranking fluctuations?
Registering for a business license
10-TO measure a website's ___________, search engines examine characteristics of words on a webpage to get a sense of the page's content and to measure how well the page matches a given search phrase.
Relevance
13-What is the appropriate way for business owners to respond to negative reviews?
Respond but invite the complainer to take the conversation offline
12-A(n) _______________ is a deliberate effort to improve a website's visibility in search results with specific ranking, traffic, and conversion objectives over a set length of time.
SEO campaign
12-A(n) ______________ approach to SEO is considered ideal because it considers SEO in many marketing decisions, but is not completely reliant upon it.
SEO-guided
14-A ______________ file is a format for video captions that includes the transcribed text and timestamps for when to display the text.
SRT
15-According to correlational studies about Amazon ranking factors, which factor correlates most highly with search ranking?
Sales rank
15-How does Amazon's search algorithm determine authority/popularity of a product for ranking purposes?
Sales rank
13-For maximum local SEO benefit, business information (NAP) should be perfectly consistent across all of the following except ______________.
Search ads
13-How are the ranking factors and weights for local search algorithms understood?
Search marketing professionals generate imperfect hypotheses through testing and pattern recognition
11-The _____________ technique involves creating quality content by improving upon someone else's content that already performs well.
Skyscraper
9-What is the text description associated with my website called, when it shows up on a search engine results page?
Snippet
15-What is the most sensible action to take if someone is hosting a copy of a video you created without permission?
Submit a DMCA takedown request to the video site
11-The process for disavowing links you don't want your website associated with includes _____________.
Submitting a list of disavowed links or domains directly to search engines
13-Which is not one of the ways that search engines get information about local businesses in order to display them in a local search results?
Telephone surveys
15-In order to get content removed from a website for defamation, what must you be able to legally prove (in addition to showing that the website's information is false)?
That the information caused measurable damage to the business
9-A website's organic click-through rate (people going from a search result to the website) will be influenced by each of the following elements, except:
The H1 tag
9-Which of the following is not one of the recommendations when talking about optimizing page content specifically for SEO purposes?
The content should be written at an appropriate reading level for the average visitor
14-When assessing existing keyword competition in YouTube, you should look at each of the following, except _______________.
The number of videos using custom video thumbnails
11-What advantage does manual outreach link building have over content-based link building?
The opportunity to create relationships in the process of creating the link
14-Search engines like Google evaluate a web page's quality by. looking at factors like the backlinks pointing to the page, the page's bounce rate when people visit from a search engine result, along with page speed and mobile friendliness. Which of the following is not a way that YouTube evaluates video quality for SEO purposes?
The video's conversion rate from people who click
14-Which of the following are the two main factors that YouTube's algorithm looks at the judge channel authority?
Total subscribers and total video watch time
14-Which part of a video provides you the most space to incorporate keywords?
Video description
15-Which of the following is not a website practice that search engines publicly announced would become a ranking factor, causing a ripple effect of changing website practices?
Website compatibility with slow internet
14-_______________ can give you a good indication of which phrases people search on YouTube specifically.
YouTube's search box suggestions
10-Which of the following link data does Google not report on through Google Search Console?
Your domain authority
