SEO Hub Spot Certification

Choose all that apply. Which of these are ways to increase your site speed? A. Compress images B. Upload images at the exact dimensions they'll be used C. Add pages to your robots.txt file D. Reduce the number of backlinks to your pages

A. Compress images B. Upload images at the exact dimensions they'll be used

What do you need to balance when doing SEO? A. Focusing on the user and making it easy for search engines to crawl your website B. Creating lots of high quality content and personalizing it for your buyer personas C. Adding more content to your website and focusing on your social media presence D. Focusing on search engine crawlers and making it easy to share your content

A. Focusing on the user and making it easy for search engines to crawl your website

Why is having duplicate content an issue for SEO? A. It can dilute your ranking potential. B. It confuses users. C. It can negatively affect your authority. D. It isn't an issue at all.

A. It can dilute your ranking potential.

Choose all that apply. Why is it important to have HTTPS for your website? A. It encrypts sensitive data, like passwords and credit card numbers. B. It's required by Google. C. It increases users' trust in your website. D. It prevents your site from receiving inadvertent penalties.

A. It encrypts sensitive data, like passwords and credit card numbers. C. It increases users' trust in your website.

Choose all that apply. Why are meta descriptions important? A. They increase click-through rate and visits from organic search. B. They increase visits from social media. C. They increase the authority of a web page. D. They give people the right information at the right time.

A. They increase click-through rate and visits from organic search. B. They increase visits from social media. D. They give people the right information at the right time.

What is the purpose of heading tags? A. To provide a hierarchical structure to a web page B. To entice readers to click through onto a page C. To accurately describe a web page's contents D. To tell search engine crawlers information about a page

A. To provide a hierarchical structure to a web page

True or False? Authority directly impacts ranking strength. A. True B. False

A. True

True or False? Don't use a page's URL as your link description. A. True B. False

A. True

True or False? The further away a page is from the homepage, the worse it is for that page's SEO. A. True B. False

A. True

Choose all that apply. When should you submit your sitemap to Google and other search engines? A. When you first publish your website B. When you publish a new web page C. When you make a significant change to your site structure D. When you redesign your website

A. When you first publish your website B. When you publish a new web page C. When you make a significant change to your site structure D. When you redesign your website

You're trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what's already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic? A. Delete the written content, and replace it with a video version of that content on the same URL. Because Google is serving up mostly videos on page 1 for this particular topic, the written content doesn't have a place. B. Create a video about that topic, and add it to your existing written page. Because Google is serving up mostly videos on page one for this particular topic, you'll want to have a video in there - but that doesn't mean having written content to supplement it won't help.

B. Create a video about that topic, and add it to your existing written page. Because Google is serving up mostly videos on page one for this particular topic, you'll want to have a video in there - but that doesn't mean having written content to supplement it won't help.

True or False? You should optimize a single page for multiple keywords. A. True B. False

B. False

True or False? You should use hyphens, underscores, or spaces between the words in your URLs. A. True B. False

B. False

Choose all that apply. What does your backlink profile measure? A. The number of outbound links from your website to other sites. B. The number of inbound links to your website. C. The number of unique domains that link to your website. D. The quality of inbound links to your website.

B. The number of inbound links to your website. C. The number of unique domains that link to your website. D. The quality of inbound links to your website.

What is the primary goal of a search engine? A. To drive the most amount of traffic to their own pages B. To serve users the most relevant content that matches their search query C. To personalize search results for individual users D. To index pages as fast as possible

B. To serve users the most relevant content that matches their search query

How do search engines use sitemaps? A. Google uses a sitemap to locate structured data on a web page and display it in rich results. B. Web crawlers use a sitemap to understand a website's structure so they can evaluate and rank it more easily. C. Web crawlers use a sitemap to follow backlinks from one site to another and assign authority to those pages. D. Search engines don't use sitemaps, but SEO experts use them to determine the information architecture of a website.

B. Web crawlers use a sitemap to understand a website's structure so they can evaluate and rank it more easily.

When would it be beneficial to have a different title tag than your heading tag? A. When your heading doesn't accurately describe the contents of the page B. When your heading is too long and will get cut off in search engine results C. When your title is more interesting than your heading D. Never, the two elements should always be the same

B. When your heading is too long and will get cut off in search engine results

How do you build discovery and relevance for search engines? A. By increasing the number of backlinks to your pages B. By driving as much traffic as possible to your website C. By creating lots of high-quality content on the topics you want to be known for D. By guest blogging on popular, authoritative sites

C. By creating lots of high-quality content on the topics you want to be known for

Which of these teams is NOT involved in the creation of a sitemap? A. Marketing B. Development C. Sales D. Legal E. IT

C. Sales

Choose all that apply. Why are internal links important for SEO? A. They help users and search engine crawlers navigate your site. B. They tell search engine crawlers which content should not be indexed. C. They pass link authority from one page to another. D. They allow your pages to appear in search engine results.

C. They pass link authority from one page to another.

When should you use a robots.txt file? A. When you have multiple versions of a page to indicate the preferred version B. When your website receives a penalty from Google C. When you have pages that you don't want search engines to crawl and index D. Whenever you feel like it

C. When you have pages that you don't want search engines to crawl and index

What is a backlink profile? A. A list of all the sites your website is currently linking to B. A list of all the sites you are reaching out to for backlinks C. A list of all the pages on your website that need backlinks D. A list of all the sites currently linking to your site

D. A list of all the sites currently linking to your site

True or False? The same SEO strategy will yield the same results for all websites. A. True D. False

D. False

Choose all that apply. Why are internal links important for SEO? A. Protocol B. Domain C. Path D. Index

D. Index

What is the purpose of a 301 redirect? A. To temporarily redirect users from one URL to another B. To prevent search engine crawlers from indexing a page C. To resolve duplicate content issues D. To permanently redirect users from one URL to another

D. To permanently redirect users from one URL to another