SMM

Choosing the right tool for the job

1 investigate the tools offered by the platform (what does the platform itself offer) 2 think about what you need to accomplish( come up with "pain points" you want solved 3 be sure the tool services the platforms you use 4 consider how many people need to use the tool and what their roles are 5 consider whether a free tool would work

Best practices for SMM

1. Begin with a strategy backed by a SMM plan. 2. Be honest and transparent in all your social media efforts. 3. Identify your target audience, and understand its media behavior before you begin. 4. Welcome participation and feedback from your audience. 5. Remember that what you know today may not be valid tomorrow. SMM changes with the speed of technology.

History of SMM

2004-2014

Tools to develop your personal brand

Create content Communicate across chosen platforms Maintain your relevancy and continue to post content

Best practices for SMM tools

Don't fondle the tool Focus on the strategy not the tools What and who needs to accomplish what Start small then go big Use dashboards

What are characteristics of a successful SMM

Good communication skills Able to engage with a diverse group Being a good listener Good writing skills Engaging with different apps

What are single purpose tools?

Only does one part of the social media marketing

What are the seven myths of SMM?

Social Media is just a fad social media is just for the young There is no return on SMM SMM isn't right for this business SMM is new Social media is too time consuming Social media is free

What are social media marketing tools?

Software designed to support or to automate common SMM activities that include content generation, publishing, scheduling publication and republication, testing, monitoring, analysis, and many more

What are characteristics of a job seeking SMM

Stay on top of trends Be prepared to think and act quickly Comfortable with analytics Writing for social media Maintain your social presence Effective social media user

Why is SMM different?

Traditional marketing controls the content, SMM content consumed is in the hands of consumers Firms must build trust Combines marketing creativity and technology

earned media

Word of mouth, FB comments, Twitter, blogs, forums

What is Social Media Marketing?

the process of gaining website traffic or attention through social media sites Creating buzz videos, tweets Building ways that enable fans of a brand to promote a message themselves (promos)