SMM Exam 3
How can a marketer create appealing video content? Offbeat content Entertaining content Authentic content All of these Unusual content
All
Which of the following are reasons cited that TikTok is a security threat? Violations of COPPA All of these Censorship Data collection
All
Which of the following is a TikTok ad format? In-Feed video ad Brand takeover All of these TopView ad Branded hashtag challenge
All
Which of the following companies launched a podcast called "10-Minute Mysteries"? Escape Fitness American Girl General Electric McDonald's
American Girl
All of the following are important to optimize YouTube videos EXCEPT Channel banners Tags Keywords Descriptions
Banners
Which of the following is NOT a principle reason people share video content? Because they receive an incentive for sharing All of these are reasons people share online videos To express their own identity As an act of altruism Because they have an emotional connection
Because they receive an incentive for sharing
Which of the following is a YouTube Ad Type? Brand Takeover TopView Ad AR Lenses Bumper Ad
Bumper
Which of the following YouTube Ad Types are not skippable? (Choose all that apply) Skippable Ads Overlay Ads Bumper Ads Non-Skippable Ads
Bumper Non-skippable
What is the typical pricing model for podcasts? CPC CPM commissions CPA
CPM
Which country did TikTok originate in? India United States China Germany
China
All of the following are ideas to help you plan your posts EXCEPT Create posts only for your company, brand and/or product Create posts for days such as "National Taco Day" Create posts around major holidays Create posts for industry or shopping days
Create posts only for your company, brand and/or product
All of the following are recommendations for business vlogs EXCEPT Vlog your day at your business site. Develop videos that are highly technical and detailed. Bring out your expertise through demonstrations. Feature your company's newest innovations through vlogging events and conferences.
Develop videos that are highly technical and detailed.
TF Podcasts can be streamed online or on a mobile device and can be listened to live, but can't be downloaded for offline listening.
False
TF Webinars are typically used in B2C markets.
False
The US is the only country that has banned TikTok from their government issued mobile devices. True False
False
TikTok is the only digital or social platform that collects data about its users. True False
False
Which type of blog is the most popular? fashion travel food beauty technology
Fashion
All of the following are important in the TikTok algorithm EXCEPT Video Information Followers Device and account settings All of these are important User interactions
Followers
Best practices for webinars include all of the following EXCEPT Interact with attendees in the chat Include a catchy webinar title Include an in-depth look into the lives of real people Scheduled webinars in advance
Include an in-depth look into the lives of real people
Which of the following is NOT a disadvantage to blogging? new blog content needs to be added regularly large time commitment ROI can be difficult to measure instant payback
Instant Payback
YouTube is the _____ video hosting platform. third largest second largest largest B2B
Largest
Which of the following is NOT a benefit of video marketing? Engagement Showcasing the product Brand Awareness Low Cost
Low Cost
Some marketing opportunities on TikTok include all of the following except ____. Working with influencers User generated content (UGC) Creating or getting involved in hashtag challenges Reaching audiences 34+
Reaching audiences 34+
Which of the following is NOT a benefit of podcasts? SEO Connect and build trust with audiences Inexpensive to create Creators establish themselves as thought leaders Reach new audiences
SEO
Which of the following TikTok video features allows creators to clip and integrate scenes from another video into their own? Adjust clips Duet Voice-over Stitch
Stitch
As reported in the Hubspot survey, what did YouTube users indicate as the reason they most commonly visit YouTube? To learn how to do something Other To learn about products To watch videos that entertain them To learn more about a hobby, interest or industry
To watch videos that entertain them
According to a Vogue Business article, even with potential security threats/bans fashion brands are continuing to move forward with TikTok in their social media marketing strategy. True False
True
All of the following are important for using AI in the blog writing process EXCEPT Use AI to brainstorm Add the human touch Use the content generated from the AI tool without changes Fact-check carefully
Use the content generated from the AI tool without changes
Which of the following does NOT distinguish a blog? inclusion of links, pictures, videos written in second person updated frequently accessible online for free collection of thoughts on a variety of topics
Written in second person
A YouTube playlist is a collection of your most watched videos all of these options a collection of the most popular videos on YouTube a collection of YouTube videos organized by categories
a collection of YouTube videos organized by categories
A webinar is ____. the audio versions of a vlog a regular feature appearing as part of an online publication that typically relates to a particular topic and consists of articles and personal commentary by one or more authors a blog in video format a live web-based video or telephone conference that uses the internet to connect the individual or brand hosting the webinar to an audience of listeners or viewers
a live web-based video or telephone conference that uses the internet to connect the individual or brand hosting the webinar to an audience of listeners or viewers
Why are blogs so popular? they provide an easy way for anyone from around the world to share opinions and ideas with a large audience they help readers keep up to date on the latest trends and topics they are interested in they are a great marketing tool for many businesses all of these options they give everyday people a voice
all
A content calendar should be ____. created for six months without any updates based on one year, updated quarterly based on a rolling six month, updated monthly created for one month without any updates
based on a rolling six month, updated monthly
What is a way to plan, organize and schedule all social media activities? set up an Instagram account have weekly meetings create a social media calendar create a blog create a list of hashtags
create a social media calendar
Which of the following is NOT a benefit of blogging? facilitating word-of-mouth marketing creating meaningful and shareable conversations with customers humanizing the brand increased SEO decreasing brand awareness
decreasing brand awareness
The potential ban of TikTok in the US has highlighted the importance of ____ for brands having a social presence on every available social platform diversification of social presence not having a social presence on TikTok only having a social presence on Facebook and Instagram
diversification of social presence
Creating a content calendar ____. helps you look forward to plan and schedule posts automatically schedules posts to all of the social networks isn't necessary auto generates posts
helps you look forward to plan and schedule posts
It is helpful to include the day of the week in your content calendar because ____. it helps autogenerate your captions day of the week should always be included in your post captions it isn't helpful to include day of the week it is helpful for day of the week posts such as #tbt
it is helpful for day of the week posts such as #tbt
What is a vlog? a webinar a podcast a collection of blogs a video blog
video blog
The YouTube algorithm prioritizes ____. watch time and time spent on the platform over views views and video relevance over watch time video quality and views over time spent on the platform the number of video likes and dislikes over watch time
watch time and time spent on the platform over views
