Social Media 2
What are the content marketing aspects of social publishing focused on?
Informing.
Why should marketers consider social music sites as possible ad vehicles?
-Production may be provided by the site. -Ad impressions are charged on a CPM basis. -Advertisers can target using age, gender, preferred music genre, and location. -These social sites offer targeting and reach capabilities.
Which of the following create the ability to easily share a site's content with external sites?
??
Pizza Hut allowed players in Everquest II to order pizza straight from the game by using the "/pizza" command. This is an example of which of the following?
A transactional ad.
Which of the following best describes a heading tag?
An HTML tag that is used to section and describe content
Which technology firm, acquired by Twitter, identifies content in television and ties that content to social media conversations?
Bluefin Labs.
People can simply acknowledge a brand or they can work with a brand to develop new products. This continuum is also known as which of the following?
Brand engagement
Brands can create owned vehicles of social entertainment by creating which type of content?
Branded.
Which type of game is distinguished by low barriers to entry, is easy to learn, and requires a small amount of time per game?
Casual game
A(n) _____ shows content in regards to the originality and substance of the content.
Content Ladder
Which of the following completes the sentence, '__________ is defined as a '"marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action"'?
Content marketing
Which of the following may include opinions, advice and art, and is considered the unit of value in a social community?
Content.
When a consumer goes from being a browser to a buyer
Conversion
Which of the following is one way to seed content using the network and refers to newsfeed stories of brand interactions?
Derivative branded content
This type of ad varies and changes based on specific criteria
Dynamic ad
Sites that are open to people who are not affiliated with the site's sponsor are considered which of the following?
External social network.
In a social network, people show their loyalty through simple acts such as 'liking' brands on their Facebook page or 'joining' a sponsored group. This type of loyal following in an online community is also known as which of the following?
Fandom
Which of the following best describes the term 'social sharing'?
Features that provide people with the tools they need to reveal elements of their digital identities.
Which of the following should be categorized as original content?
Flagship content
Which of the following is not a characteristic of a vertical network?
Focused on a wide range of topics.
Which of the following represents shared content that others can view and pass on to their respective networks?
Gallery.
Which of the following means that there are way too many games out there that compete for players' attention?
Game clutter.
Which of the following types of content is encouraged by the chance to win a contest or receive free merchandise?
Incentivized
What does link juice describe?
Link quality ??
Which of the following use web properties (i.e., links pages) to send one link to the home site and another link to the next property?
Linkwheels
Which type of pillar posts may draw on humor or education in detailing bullets for easy readability and consumption?
List article.
These people follow the game,but they do not actively participate
Lurker
For social TV to be considered social media marketing, it must meet which of the following objectives?
Must be shareable. Must be participatory. Should be designed to meet marketing objectives.
What type of advertising is based on a form unique to the vehicle within which it is placed?
Native advertising.
Which of the following best describes an editorial message?
Objective and unbiased
With this type of media, marketers can buy advertising space in and around the source of entertainment?
Paid media.
Which of the following is considered to be in the realm of social music?
Pandora.
A ____ gives fans a reason to interact with the brand & results in the fans wanting to share the experience with others& spreading the message
Seed
Which of the following best describes a counterfeit conversation?
Planted by organizations to masquerade as original material that an actual consumer posted.
Which of the following best describes a giveaway hook?
Promises something for free
Which of the following would be included in an editorial calendar?
Publication venues. Types of content. Identification of relevant topics. Schedule for publication.
The clue that starts the alternate reality game (ARG)
Rabbit hole
Which of the following best describes a resource hook?
Refers to content written with the intent to be helpful to the target audience.
"45% of Americans are Overeating,But You Don't Have To!"The above is an example of this type of hook
Research hook
This ad contains ad creative with an option for the viewer to engage with the brand
Social engagement ad
Coca-Cola's Placelists campaign provides a good example of how marketers are using which of the following to share brand messaging?
Social music.
Which of the following characteristics is not associated with a social game?
Solitary
Which of the following completes the sentence, 'Keyword _______ is referred to as the insertion of a superficially large number of keywords throughout a site's content and tags'?
Stuffing
When players love a game, some of these positive feelings rub off on the brands they encounter within it. This spillover is referred to as which of the following?
The transference effect.
This model describes how a consumer associates meaning with the endorser, then transfers this meaning to the brand endorsed.The consumer is more likely to purchase& consume the marketing offering.
Transfer model
An example of a microblog
Which of the following best describes secondary content?
What others create that we feel is worth redistributing to our social networks.
Which of the following completes the sentence, 'A ___________ creates site maps so that every page is linked to every other page and search engine bots can crawl every page'?
White hats ??
Which of the following is not an example of social sharing?
Your high school year book
his game is a form of branded entertainment and delivers a branded message.The brand's positioning statement is reflected in the game.
advergame
Which of the following completes the sentence, 'Chipotle's Hulu series, Farmed and Dangerous, is an example of _________'?
branded entertainment
When a firm runs auser-generated content contest,consumers can view &share content using the _____.
gallery
When you carefully create a title that markets your content
linkbaiting
When a consumer adopts the brand belief as his/her own beliefs
message internalization
When users are interacting with a brand & "like" the brand on Facebook. This type of ad is then shared on the user's activity stream.
organic social ad
