Social Media Marketing Certification (Stukent)
According to the reading, before creating content, what question should you ask yourself?
"Who is the target audience?"
Posts with at least 1 hashtag get percentage more engagement than those with no hashtags.
12.6%
How long should a video ad on YouTube be?
15 to 60 seconds
How long did it take for Instagram to reach 1 million users?
2 months
In what year did Facebook go public?
2012
Which most closely represents the number of Twitter users?
300 million
How many monthly active TikTok users are there?
689 million
What percentage of hiring managers use social media to determine who they will hire?
84%
What did Spiegel and Murphy, the creators of Snapchat, intend for their platform to be?
A platform where users could share "real" photos
Which is NOT an ad type available on Snapchat?
Bitmoji, Snapchat, and Sticker
What does the acronym CTA stand for?
Call to Action
A business that has Snapchat ads doesn't need to post a story.
False
Does social media follower count play a key role in the growth of a company on various platforms
False
If you increase the number of new customers in your business, you are guaranteed to grow your business.
False
If you're creating amazing content, you don't need to post consistently.
False
In most cases, social media marketing principles and strategies shouldn't be applied to a personal branding strategy.
False
It's easier to measure the results of a traditional marketing campaign than a digital marketing campaign.
False
On site SEO refers to web traffic from only mobile devices
False
Personal branding is really only necessary for social media influencers .
False
Social media marketers aren't expected to have skills in design or video production.
False
The first stage of paid social media advertising is attention.
False
TikTok's US market has a predominantly male user base.
False
the purpose of auditing is to improve business decisions by gaining valuable knowledge that will help in the improvement of those decisions
False
If they've done their research, marketers don't need to test or refresh their ads.
False, marketers continuously need to check and revise their ads
Content marketing does not require much lead time before a return on investment can be realized.
False, marketing often sees results after a while
What does the acronym GCT stand for?
Goals, Content, Targeting
What should you personal brand statement look like?
It should have wording that is unique to you and clearly describes you strengths, passions, and who you plan to serve.
What was the first "true" social media network"?
MySpace
Are all YouTube advertisements in video form?
No, there are various types of advertisements available. Some include bumper ads, in-stream ads, and outstream ads.
Snapchat was originally launched as *insert name* in 2011.
Picaboo
Under what name was Snapchat was originally launched in 2011?
Picaboo
What are the Four P's of Marketing?
Product, Price, Promotion, Place
An effective tool companies use to assess themselves and their competitors is
SWOT analysis
What does the acronym SEO stand for?
Search Engine Optimization
A business should switch up its Snapchat ads weekly for optimal performance.
True
A demographic of people most likely to be interested in your product or service is your target audience.
True
A huge discount, a free trial, and a free upgrade are all offers that could be used in a great converting ad.
True
A key performance indicator is something you can measure--usually performance-based--that helps you evaluate the success of your business.
True
A social media marketing strategy should include paid social media advertising as well as non-promotional content.
True
A successful social media marketing plan always starts with your company's goals and objectives.
True
Although some may think Facebook is for older generations, the number of users on the platform for every age group continues to grow.
True
At the end of the campaign, the results should be compared to the objectives to determine the effectiveness of the campaign.
True
Creating a list of all the marketing efforts that cost you money in order to conduct social media marketing is part of determining ROI
True
During the execution stage of a social media marketing strategy, engagement and metrics need to be monitored.
True
Including an influencer in one of your marketing campaigns will see quick, but not necessarily long-lasting results.
True
Instagram unveiled "Sponsored Photos/Videos" to bring in revenue for Facebook.
True
Live TV specials are not considered digital media.
True
Marketers use web analytics data to improve business strategy and increase the users' experience.
True
Most teenage YouTube subscribers trust influencer opinions over traditional celebrities?
True
Personal branding is a representation of you online and offline.
True
Promoted Tweets are labeled when a business is paying for the placement.
True
Running an audit on your competition involves comparing your social media efforts with what your competitors are doing
True
Target markets are identified groups of consumers who are most likely to purchase your product or service.
True
Those who recognize their pain points and who are looking for remedies are in the engagement stage.
True
TikTok has one of the youngest demographic bases of any other social media platform.
True
Twitter is seen as a great platform for reputation management.
True
Viewers love to see behind-the-scene from their favorite brands.
True
You need to be mindful of voice, message, and timelines when responding to engagement on social media
True
You need to pay close attention to whom you want consuming your YouTube ads; targeting is important on the platform
True
You need to take demographics into account to understand your target audience.
True
Which is NOT an example of paid social media advertising?
a blog post targeted at millenials; any thing non-sponsored or promotional is not paid marketing
A website that turns a viewer into a consumer is a representation of what type of design?
a conversion-centered design
According to the text, you must have what for all platforms?
a strategy
What does setting deadlines on projects encourage?
action and accountability
What is a custom audience?
an audience you create based on your specifications
What should you do with the results of your social media marketing campaign?
analyze your results and adapt your campaign based on the evaluation
The relevance score is calculated based on
anticipated positive and negative feedback
What metrics are important to social media analytics
audience size, conversions, and audience growth
Which is NOT a unique way to advertise on TikTok?
banner ads
Which of the following is identified as what you will want to examine in a social media audit?
both what's working and what's not working, and how your social media marketing efforts are relevant to your social media marketing plan
What is the first step of the six-step process of a social media marketing plan?
create social media marketing objectives and goals
What is the first step in creating a business strategy?
determining your objective
What forms part of the Snapchat ad campaign objectives?
drive video views, grow awareness, re-engage app viewers
How do you find your passions?
find a purpose, take a skills aptitude test, and identify your skills and interests
How much more ROI does email marketing have as compared to social media, direct mail, and paid search
four more times the ROI
What forms the framework for everything a business does, including marketing.
goals
Which is NOT a best practice for TikTok?
headlines
What are benefits of paid social media marketing?
immediate ROI, exact targeting, and continual traction
What once popular peer-to-peer communication method is Twitter most similar to?
instant messaging
What two things can your online representation be?
it can be either an asset or a liability
Why can geo-targeting be a struggle for marketers and social media advertisers in the U.S.?
most Twitter accounts are located outside the U.S.
What does PPC stand for?
pay per click
How should the content-making process be carried out?
plan, prepare, and make it presentable
Content created for Snapchat should be ____, prepared, and presentable
planned
46% of people will unfollow brands that
post too many promotional messages
Search engine optimization (SEO) is the practice of increasing what and quality of traffic to a website through what search engine results
quantity, organic
What are some components of personal branding?
showing your personality, presenting the value you have to offer, and finding your voice are components of personal branding
What is the process of gathering and analyzing data and behavior social media websites?
social media analytics
Engaging in various strategies that help increase the level of overall engagement across your social media platforms is evidence of an effective
social media analytics plan
This is the simplest, most common form of communication on Facebook?
status updates
watch time and video length and the number of subscribers and user interaction are important factors to a
successful YouTube channel
What is "analytics" often described as?
the study of historical data to (1) evaluate the performance of post decisions, (2) research potential trends, and (3) analyze the effects of potential decisions.
Why do hiring mangers turn to FB?
they want to know more than what's on the resume
What are metrics associated with web analytics?
tools used
What does the acronym UGC stand for?
user-generated content
What is the first step in conducting a social media auditing plan?
write down all your social media accounts
How much does organic content cost?
zero money
Your activity on Twitter can influence the type of promoted content you see.
True
Which of the following is not a Snapchat ad campaign objective?
connect with influencers
How should you respond to your online haters?
hug your haters
Which of the following most closely represents the percentage of marketing executives you use social media as part of their marketing strategies?
over 90 percent
What is defined as a way for businesses to interact with people (customers) online?
social media marketing
Which common research method is best for gathering demographic and quantitative data?
surveys
What is the percentage of small businesses who advertise on YouTube?
9%
No one in the 65+ age group uses Instagram.
False, though it is a small percentage of users in this age group, the percentage exists.
What are the five different types of Instagram ads?
Photo, Video, Carousel, Story, Slideshow
A social media marketing plan needs to be in place before your social media efforts begin.
True
Ads, emails, and text messages are all examples of marketing approaches.
True
The best part about GoPro's social media content strategy is that most of the content strategy was...
generated by fans/customers
Why do companies need marketing?
increase sales, build customer awareness, and acquire new customers
Which of the following is a good way to hook your viewer?
showing a recognizable influencer or celebrity
Under Armour is spending over on digital /social media marketing.
235 million dollars
How many users has TikTok gained from 2016-2021
800 million
Which of the following is not an ad type available on Snapchat?
Bitmojit, SnapMap, Stickers
A business that has ads doesn't need to post a story.
False
A newly started business should start marketing on all social media platforms.
False
Baby Boomers make up a large portion of Snapchat's user base.
False
Baby boomers make up a large portion of Snapchat's user base.
False
Captions are not used on Instagram.
False
Content marketing is a form of marketing that involves creating and sharing online material that specifically promotes your brand?
False
Facebook's advertising platform is much less advanced than other social media networks' advertising platforms.
False
Marketing and advertising are the same thing.
False
More likes and followers are an example of a solid business strategy goal,
False
Post frequency was listed as a social media marketing goal in this chapter.
False
To be effective on Instagram, all you need to do is snap a great photo and post it into your account.
False
Twitter campaigns don't allow businesses to align advertising specifically to company objective.
False
Posting videos consistently is not important
False, consistency attracts audience and increases loyalty
The acronym CPM stands for "cost per million"
False, it stands for cost per mille
A good habit to get into is to post 75% promotional content and 25% non-promotional content on social media.
False, most of your content should be personal and non-promotional to connect with your audience and not annoy them.
What country contributed to 40% of TikTok downloads in 2018?
India
Fostering engagement is key to increasing your growth on Instagram.
True
Marketing is the process of communicating a company's value to the customer.
True
The first step for a business' marketing strategy is to define measurable objectives.
True
The key to success for any business on social media is how it connects with an audience at an authentic level.
True
Viewers love to see behind-the-scenes footage from their favorite brand.
True
With the help of social media, the online world today has shifted from a one-to-many to a many-to-many method of interaction.
True
What app marked a shift from long-form content to short-form content?
Vine
Which common research method is best for getting an in-depth look at consumers' thoughts and ideas about a product or service?
focus groups
As part of a business strategy, what elements should be considered when creating a video?
quality sound, great visuals, a message and theme, and a call to action (CTA)
What is a person who always share your content, stand up for your brand on social media, are the strongest advocates who refer new businesses to you by the way they talk about your company.
raving fan
A good way to see which social media platform(s) a company should be on is to
see which platforms your competitors are on
