Social Media Marketing CH 10 - youtube
What are the key demographics of youtube
- 25-34 -male - majority with a degree
Why should businesses use YouTube
- 93% of businesses gain a new customer after publishing a video
How can you keep viewers engaged
- keep videos short and concise - explain benefits of videos - tease viewers - include a call to action - avoid rambling - background music
Youtube was founded in
2005
YouTube end screens are shown at the last ________ seconds of a video
5-20
_____ are what would a target market enter into a google or YouTube search
Keywords
Shorts are 60 second videos that can be created and uploaded directly to
YouTube via mobile device
Channel trailers appear in
a channel's homepage
Channel description is found on the
about section
Chapters allow videos to
be broken down into sections each with a preview
Playlists is a collection of YouTube videos organized by
category
Channel banner is a larger image found on a
channel's page
Descriptions provide a
clear overview of what the video is about
Embedded YouTube videos on company pages increase
customer experience, watch time, boosting ranking of videos
Close captions and transcripts can be added _____ within video editor
directly
When marketing YouTube videos you want to devote an
equal amount of time and money making the video and promoting it
Channel trailer is the ____ video users will see when visiting a channel
first
Thumbnails is the
first thing that catches the eye
Channel icon is a ____ representing the brand
image
The first youtube video was titled
me at the zoo
Youtube is the most popular
online video sharing site
YouTube has created a society of
prosumers
Channel trailer is a great place for a brand to
showcase their most important video
_____ ensure that videos appear in the "related" video section of YouTube
tags
______ should immediately entice users to watch the video
titles
T/F: Playlists are proven to drive higher video consumption, generate longer watch times and keep viewers hooked
true
YouTube Cards can point viewers to other
videos, channels, a website and run polls
