Social Media Marketing Final Chapters 1-18
Best Buy's social media policy mandates that employees disclose their affiliation with Best Buy and include the disclaimer __________.
"My views are expressed as my own."
On average, brands earn ________ for every $1 spend on influencer marketing.
$6.50
Facebook recommends going live for at least ______ minutes, as the longer the broadcast, the more likely people are to discover the video.
10
When sharing photos of people, how many people per photo does Twitter allow you to tag?
10
Facebook is most popular among which age group?
13-17
Instagram is most popular among which age group?
13-17
A username on Twitter can contain how many characters?
15
Twitter is used mostly by which age group?
18-29
The top 100 brands on YouTube are collectively uploading a video every ______.
18.5 minutes
Instagram Stories are posts featuring videos or images that disappear after _______ hours, similar to Snapchat stories
24
What percentage of smartphone owners between the ages of 18-44 state they cannot recall the last time their mobile phone was not next to them?
25%
Which is generally the worst time of day to post on Instagram?
3-4pm
What is the average minutes spent on Snapchat each day?
30+
LinkedIn is most used by which age group?
30-49
How many images can you upload to Twitter per tweet?
4
How long did it take the Internet to reach 50 million people?
4 years
Studies show that Facebook posts with ______ characters receive 86% more engagements than posts with higher characters
40
The average YouTube viewing session lasts more than _______ minutes.
40
A good best practice for the length of blog posts is __________.
400-1000 words
On average, how many pieces of content do B2B prospects engage with before making a purchase decision?
7
What percentage of Pinterest users is women?
70%
What is the recommended percentage of content on Instagram that should be non-promotional?
80%
What percentage of top decision-makers say they never respond to cold call?
90%
A social media policy should have rules and responsibilities for governance tasks. This should be assigned to:
A company spokesperson responsible for answering questions about your company on social media
What is social media Net Promoter Score (NPS) ?
A metric that companies use to measure the willingness of customers to recommend a company's products or services to others.
What is a vlog?
A video blog
What is Google Analytics?
A web analytics service that tracks conversions and reports website traffic.
Which of the following are important when establishing a brand's tone of voice?
All four of these options
A social media policy should include
All of the options
The Rules and Regulations within a social media policy consists of __________.
All of these options
To track the success of an employee advocacy program, you must _______.
All of these options
What is a great way to become an active participant on LinkedIn and Twitter?
All of these options
What is a personal vision?
All of these options
Which of the following are characteristics of a good influencer?
All of these options
Which of the following are influencer personas types?
All of these options
Which of the following are ways brands can use influencers?
All of these options
Which of the following is a benefit of social media marketing?
All of these options
Why are blogs so popular?
All of these options
Why should businesses get Snappin?
All of these options
Which are the best days to post on Snapchat?
Any day of the week
The concept of AIDA as a model for marketing stands for _______.
Attention, Interest, Desire, Action
Which of the following Pins allow Pinners to purchase products without leaving the Pinterest platform?
Buyable Pins
Which of the following are small rectangle notifications that appear in the top right hand corner of a YouTube video when viewed?
Cards
Which is the most used Instagram filter in the world?
Clarendon
What are values?
Core principles that give meaning to your life.
What is a way to plan, organize and schedule all social media activities?
Create a social media calendar.
What social media campaign did Oreo create to celebrate their 100th Anniversary?
Creating and posting 100 pieces of shareable content created in 100 days.
Which of the following is NOT a benefit of blogging?
Decreases brand awareness
Which of the following is NOT a Facebook ad objective?
Demographics
CPM, or cost per thousand, measures how much it costs to reach 1,000 people. Which marketing channel has the most expensive CPM?
Direct Mail
Which of the following is NOT a type of Instagram ad?
Direct Message
Which of the following is NOT a BUYER benefit of social selling?
Discount on the purchase of a product
Social selling tools can help sales professionals with all of the following except __________.
Discovering competitors sales revenues.
To set up a business account on Pinterest, a brand will need to provide a / an __________.
Email address, password, business name, website and business category.
What is the first step in launching a social media marketing campaign?
Establish Goals
What is the first step in creating a social media influencer marketing strategy?
Establish your goals.
What was the 2015 Oxford Dictionary Word of the Year?
Face with Tears of Joy emoji
Instagram is owned by which company?
Which social media network is the most used for social media advertising?
Which social network is the most popular for employees sharing company-related content online?
A Snapchat filter is dynamic and a Snapchat lens is static.
False
An employee advocacy program will increase the cost of social advertising on Instagram and Facebook.
False
If a brand sees a negative comment on social media, the first thing they should do is delete it
False
In order to succeed in an employee advocacy program, you must force employees to participate.
False
Pinterest's platform growth was rapid within the first few months of being launched?
False
Posts with 100 characters or more perform better on Twitter.
False
Tuning is the continuous process of fine tuning every post before it gets published.
False
YouTube is the currently the first largest search engine in the world?
False
Which of the following is NOT Part of the Twitter Algorithm?
Fan Favorites
Which type of blog is the most popular?
Fashion
Which of the following is NOT a challenge companies face with social selling?
Firing and hiring sales professionals familiar with social media.
What does the 4-1 rule state?
For every single piece of self-promotional content posted, share four pieces of content from others.
People tend to be happier on ______, so brands should try posting funny or upbeat content on that day.
Friday
What should be the first step in starting a social selling program?
Gain Executive Buy In
Which of the following is not a Pinterest Targeting Option?
Hashtag Targeting
If you are a student, how should you describe yourself with your LinkedIn headline?
How you want to be found by a potential employer.
Which of the following is NOT a Snapchat Ad objective?
Increase Snap Chats
Which of the following is NOT a SALESPERSON benefit of social selling?
Increases research time
Which country has the highest amount of Facebook users globally?
India
Which of the following is NOT a disadvantage to blogging?
Instant payback
In which way did travel agency Contiki use social media influencers to increase awareness among 18-35 year olds?
Invited them on a trip around the world and had them document the trip.
A social media crisis response plan does NOT include __________.
Legal Risks
Which of the following is NOT a benefit of influencer marketing with social media?
Less credibility
Which of the following is NOT a COMPANY benefit of social selling?
Less likely to attract top talent
Which are social media engagements?
Likes + comments + shares + clicks
Which of the following is NOT a benefit of social media advertising?
Limited audience targeting
Which social selling tool did the Sacramento Kings use to increase ticket sales?
LinkedIn Sales Navigator
Out of all business categories, which brand types have the most subscribers on YouTube?
Media
Which gender uses Facebook more?
Men
What type of Twitter users are among the top 10 most followed?
Musicians
Which of the following is NOT a social media report available within Google Analytics?
Net Promoter Score (NPS)
Which of the following are external, and help you foresee what you may be facing in the industry?
Opportunities
In a company SWOT analysis, which of the following are EXTERNAL?
Opportunities and threats
Which of the following is social media ROI by revenue formula:
Profit / Total Investment x 100
Which of the following is NOT a buyer's journey listed social media metrics map?
Re-engage
What is the first step in a social media advertising strategy?
Select Goals
Which of the following is NOT conducted DURING a social media marketing campaign?
Share Results
Sparkling Ice wanted to give social media word of mouth a megaphone by rallying fans to compete against each other for the title of "Biggest Flavor Fan." What did the company have fans do?
Share Sparkling Ice related content using the branded hashtag.
To get employees to "buy in," you must
Show how participation will benefit them.
Which celebrity helped put Instagram on the map?
Snoop Dogg
Which of the following would NOT be considered under the campaign budget and resources?
Social media content calendar
Which brand launched its own YouTube original series called "Upstanders," sharing stories about ordinary people doing extraordinary things to create positive change.
Starbucks
Which of the following should you NOT do on social media?
Tag or post pictures and videos of people without their permission.
What are UTM Parameters?
Tags added to a URL, and when clicked, the tags are sent back to Google Analytics and tracked.
What is Facebook Zero?
The declining organic reach on Facebook for Facebook pages.
What is social media reach?
The number of people who have seen any activity from your social media account.
What is social media share of voice?
The percentage of brand mentions, or people talking about a company online compared to its competitors
What is social media listening?
The process of monitoring the internet to determine what is being said about a particular brand, topic, or industry.
Which is an example of employee advocacy?
The promotion of a company or brand by employees who share information about their company's brand, product, or services in their social media networks.
What are personal brand attributes?
The words you would use to define your personality, or the value that you offer.
What is the top reason why LinkedIn users follow a company?
They want to stay informed on the industry.
__________ is when a company, brand or product is first in customers' minds when they think of a particular industry or category.
Top of Mind Awareness (ToMA)
A board is a collection of Pins presented as clustering of related ideas such as product categories, interests and topics.
True
A common sales incentive implemented by many companies is to tie compensation to sales quotas.
True
A social media distribution strategy determines the network and frequency of posts and content types that will be published on each network.
True
A social media marketing strategy outlines the strategies and tactics for how a company will incorporate social media into its business.
True
A social media policy outlines how an organization and its employees should conduct themselves online.
True
Code yellow issues are those that do not escalate beyond the attention of the social media or customer service team.
True
Consumers now regard social media as a more trustworthy source of information over traditional marketing communication:
True
Descriptions will stay with an image as it gets re-pinned.
True
Facebook is the most active social media platform in the world?
True
Influencer marketing is the fastest growing method to attract new customers.
True
Instagram posts with locations receive more engagement than posts without.
True
LinkedIn Influencers are selected by invitation only.
True
Only 15% of CMOs have been able to quantify the impact of social media.
True
Only one in five companies take a programmatic approach to social selling.
True
Photos that feature faces get more likes on Instagram than those without.
True
Promoted trends have been reported to cost upwards of $200,000 a day.
True
Snapchat also allows users to incorporate music into snaps.
True
Social media marketing campaigns have a specific start date and end date.
True
The editorial strategy will determine who will be writing and editing the blog content, as well as the subject matter experts that need to be involved to contribute content.
True
The majority of Teenage YouTube subscribers trust influencers opinions over traditional celebrities.
True
The majority of college students would purchase from a brand if sent a coupon on Snapchat.
True
The profile section of an Instagram profile is the only place in Instagram where a clickable link can be added.
True
To participate in an employee advocacy program, an employee must have a complete understanding of what it means to represent the company online.
True
Transcripts and closed captions increase the search ranking of videos.
True
True or False: Earned media is the most valuable type of media.
True
Unlike a podcast, webinars are intended to be interactive with the audience in real time.
True
With YouTube TrueView ads, advertisers don't pay unless the viewer watched or interact with elements of the video.
True
Women use Snapchat more than men.
True
You are 7 times more likely to be found on LinkedIn with a profile picture.
True
You can use hashtags on Pinterest.
True
Which of the following is NOT an advantage of social media?
Unrealistic customer expectations
Which of the following is not a podcast format?
Video talk show
According to a business Insider study, LinkedIn is perceived to be as trustworthy as _______.
Wall Street Journal and Forbes
Which is the following is the most important for the YouTube algorithm?
Watch time
What are passions?
What intrigue and motivate you in determining how you want to spend your time.
What is earned media?
What the public shares digitally and verbally about a brand.
What is click-baiting?
When a post uses a headline that encourages followers to click without giving information about what they will see.
Which gender uses Instagram more?
Women
Which of the following does NOT distinguish a blog?
Written in second person
A YouTube playlist is
a collection of YouTube videos organized by categories
A Twitter List is?
a curated group of Twitter accounts
A Twitter chat is _______.
a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation
Your company's social media policy should be ______.
a living document that is updated regularly
A social media marketing campaign is a coordinated social media marketing effort to communicate with a target audience to achieve__________.
a marketing or business goal
A pinned post is __________.
a post at the top of a brand's Facebook page
A customer persona is ______.
a representation of a customer's target market based on data collected from existing and target customers
A benefit of employee advocacy for an employee is __________.
all of these options
A benefit of employee advocacy for an employer is __________.
all of these options
Social media campaigns can live ______.
all of these options
Tagging on Facebook ______.
all of these options
The Pinterest algorithm is based on ______.
all of these options
The campaign parameters include ______.
all of these options
Using Twitter as a marketing tool allows businesses to ______.
all of these options
What is user-generated content (UGC)?
any digital content that is produced and shared by end users of an online service or website
LinkedIn's article publishing feature is NOT open to ______.
companies
To engage with Snapchatters, Grubhub hosted a week-long ______, increasing followers by 20%
contest
Pinterest components consist of
home feed, pin, and boards
The strongest Twitter bios usually contain _____________.
industry targeted keywords
Geofilters are available based on ______.
location information
In order to avoid threats on social media, employees should _______.
none of these options
Pinterest rich pins consist of ______.
product pins, recipe pins, app pins, buyable pins, and shop the look pins
LinkedIn is the world's largest ______.
professional network
Article Pins include all except __________.
recipes
The longer a video drags on, the lower / fewer its
retention
Slideshare (owned by LinkedIn) is the world's largest community for___________?
sharing presentations
A social media influencer is ______.
someone who exerts his or her influence through social media
During London Fashion Week, Burberry used _______ to tell the tale of two models planning to break into its flagship store on Regent Street in London.
sotrytelling
The "SMART framework" must be?
specific, measurable, attainable, relevant and time-based
The Instagram algorithm displays post based on ______.
the content that followers engage with the most
A social media content strategy is __________.
the planning, development and management of social media content
LinkedIn is considered the most effective platform for B2B lead generation.
true
Question posts receive 100% more comments than standard text posts.
true