Speech - Chapter 9 Study Cards

Speakers adapt themselves to their audience by ______.

trying to meet the expectations of the audience

Why is it helpful for public speakers to choose topics that interest them?

Public speakers usually know more about topics that interest them. An interesting topic motivates speakers to perform well.

Which of the following topics is the general public likely to find inappropriate because of the controversial nature of the subject matter?

religious beliefs

True or false: Internet research is not a valid method of audience analysis.

False

Because Nadia's ______ include loyalty and trust, she has a(n) ______ that people should never gossip about their friends.

value; belief

A ________ audience is an audience that chooses to hear a speaker talk about a particular topic.

voluntary

Unlike an indirect inference, a direct inference is ______.

based on deliberately gathered data

Umberto wants to deliver a speech about weddings, but he thinks his topic idea is too broad. How should he go about narrowing his topic?

by listing smaller, related ideas, such as modern Italian weddings

True or false: Research has shown that commitment to the topic is more important than the work put into preparation in determining the quality of speech performance.

False

Jason decides that brainstorming will be the best way to choose a topic for his speech. First, he thinks of three topics that interest him. Then he takes ten minutes to write down as many ideas as he can. Finally, he chooses one topic from his list. What is wrong with Jason's brainstorming?

He is doing the steps in the wrong order.

Which of the following items from a questionnaire would provide attitudinal information?

I see myself as: a. very religious b. somewhat religious c. not religious

Which term refers to a tentative generalization based on some evidence?

Inference

Which of the following statements correctly defines demographic analysis?

It is the collection and interpretation of data such as name, age, sex, hometown, year in school, race, religion, and organizational affiliations.

Quintin is giving a speech about the new edition of the style manual that his department uses. Which of the following statements is most likely to arouse audience interest?

One change that will affect most of us is that "e-mail" should now be written without a hyphen.

The ________ is stated precisely as an outcome or behavioral objective and in terms of the audience.

Specific Purpose

Which of the following are recognized benefits of a speaker adapting to the audience's attitudes?

The audience has better recollection of the message. The audience has better feelings about the speaker.

Which statement correctly defines specific purpose?

The specific purpose of a speech is the purpose stated precisely as an outcome or behavioral objective and in terms of the audience.

Victoria is going to deliver a speech about U.S. immigration laws at a local community college. The results of a demographic analysis of her audience show that 65% of the audience members list their hometown as a foreign city. What can Victoria predict about her audience?

They will have strong opinions about the topic due to personal experience.

For her Spring 2021 speech class, Monique has selected four potential speech topics that interest her: (1) the Challenger space shuttle disaster, (2) women's suffrage in the United States, (3) innovative uses of smartphones and tablets in education, and (4) the 1994 genocide in Rwanda. If she effectively assesses her topics' timeliness, which topic should she end up choosing?

Topic 3

A person who responds favorably to a government policy that gives tax breaks to small companies has

a pro-business attitude.

Matthew is preparing a speech on the current progress in developing photovoltaic solar cells. His audience analysis indicates that his audience members are mainly urban professionals who are pro-conservation and have strong convictions that global warming is a serious threat to the environment. They are also committed to taking steps to reduce their carbon footprint. Match each term (on the left) with the characteristic of his audience (on the right) that best corresponds to it.

attitude - being pro-conversation belief - holding strong convictions that global warming is a serious threat Value - commitment to reducing carbon footprint

The public radio station in Kala's city is having a telethon to raise money for the station. Kala, a fundraising professional, has been invited to address the volunteer callers about how to interact with donors over the phone. The audience is having a hard time paying attention because the room in which Kala is speaking is stuffy and hot. Which question should Kala have asked the person who invited her to speak?

What will the room be like where I am speaking?

Alejandro is in the process of choosing a topic for an oral presentation about zoos. He analyzes his audience and learns that they are largely pro-animal rights with strong convictions about the humane treatment of animals. They seem committed to the notion that the lives of all living creatures are valuable. Which three factors has Alejandro successfully analyzed?

attitudes, beliefs, and values

How is refraining from winking an example of adapting your language to an audience?

Winking is an example of body language.

In front of which audience would the slang term "kegger" be appropriate?

classmates of the speaker who are seniors in college

Della wants to conduct an audience analysis before giving her speech to a community group. Which of the following would be appropriate for this purpose?

conducting questionnaires carrying out observations making inferences

What are some ways to narrow a topic that is too broad?

consult Internet sites about speech topics try concept mapping list smaller topics related to a broad category

Which of the following are steps in the process of brainstorming?

list potential topics choose three interesting topics narrow topics to one final choice

What are four main methods of analyzing an audience?

observation, inference, questionnaire, Internet research

Emilio is giving his first speech next week. He has been learning a lot about his audience as other speakers present. When Christy delivered a speech on a political topic, some members of the audience rolled their eyes. When Oliver delivered a speech with a lot of statistics, the audience looked bored. When Darnell delivered his speech with an upbeat and funny introductory story, the audience laughed. Emilio has been actively ______ his audience.

observing

Which of the following is an example of an attitude?

protesting against pro-choice groups being pro-technology

Which of the following are particularly useful to a public speaker in making observations about an audience?

sight hearing

Which of the following are characteristics that a speaker would gather as part of a demographic analysis of an audience?

the ages of the audience the place of birth of audience members the audience's organizational affiliations

Which of the following is an audience analysis?

the collection and interpretation of audience characteristics through various means

Which of the following would be a likely source of information about the ratio of males to females at a particular university or the number of international students the university has?

the website of the university

A(n) ______ is a complete statement that reveals the content of a presentation.

thesis statement

What is brainstorming?

thinking of as many topics as possible in a limited time

Which of the following is not a purpose of a questionnaire?

to identify traits of individuals to prevent anonymity