SPM Intro Ch. 7,8,10,13
What percentage of NBA television revenues and merchandise sales come from foreign markets?
20% of each
The NBA has the broadest representation of foreign players on its rosters. In the 2009-2010 season, for example, the textbook notes that opening night rosters included _______ players from _______ different countries and territories.
83, 36
What skills might be needed for an athletic director or an associate athletic director at the collegiate level? Choose all that apply
A. Ability to teach an academic class of some type B. Ability to manage a large number of employees C. Public relations and negotiating skills D. Ability to coach a team E. Knowledge of financial and legal complexities that may affect the department
Under the new organizational structure of the NCAA which took effect in August 1997, which NCAA membership division uses a Board of Directors?
Division I
Educators took control of athletics from students during which time period?
During and immediately following World War I
The first intercollegiate athletic contest was held in what time period?
During the mid 1800s
Formally organized athletic participation, particularly those programs run under the auspices of secondary educational institutions, emerged during what time period?
During the mid-nineteenth century
Fundraising as a marketing tool is usually used and appropriate for what types of events?
For-profit events and charitable events
What is the current going rate for a franchise in the NFL?
$600-800 million
The NCAA took on its present day name in 1912. The birth of the NCAA, though, actually occurred in 1905 and the initial name of the organization was:
Intercollegiate Athletic Association of the United States
The "power" schools during the initial collegiate athletic contests were:
Ivy League schools
The sale of licensed merchandise, items that display an event's name or logo, is beneficial for the event promoter for what type of event?
Large, televised. multiday events
Which initial national youth league organization was founded in 1939 as a three-team league?
Little League Baseball
The administration of school and youth sports, in particular the final authority in determining athletic eligibility, is primarily performed by:
Local and state governing bodies/athletic associations
Which of the following is not a revenue that is shared under league revenue-sharing systems?
Luxury seating revenue
What league first created the position of commissioner to govern the best interests of the sport?
Major League Baseball
What league recently operated for a number of years without a permanent commissioner?
Major League Baseball
Which of the following best describes the difference between a major and a secondary violation?
Major: provides a school with an extensive recruiting or competitive advantage; secondary: provides a minimal recruiting or competitive advantage and may be inadvertent or isolated in nature
International Management Group (IMG) was founded in 1960 by:
Mark McCormack
Which of the following is not one of the philosophy principles followed by Division I institutions?
Maximize the number and variety of athletic opportunities available to students
What is the only sports league to ban corporate ownership?
NFL
As a general rule, league revenues include which of the following?
None are correct
The first intercollegiate athletic contest was:
Organized and sponsored by a railroad company in order to enhance the company's business
John Montgomery Ward founded the first baseball players union in 1890 to fight what practice(s) by baseball team owners?
Salary caps and baseball's reserve system
Which is not an allowable method an athletic department may use when attempting to comply with Title IX standards regarding participation opportunities?
Showing that a lack of funding, institutional financial limitations, prevents the athletic department from complying with Title IX.
What association is the final authority in determining athlete eligibility?
State athletic associations
The NFHS endorses the concept of gender equity by:
Stating as one of its legal foundations that interscholastic athletic programs must demonstrate equity or substantive and continuous progress toward equity in all facets of boys' and girls' athletics.
Although the NFL bans public ownership, it has made an exception for what team?
The Green Bay Packers
According to Much and Gotto (1997), what are the two most important factors in determining a sports franchise's value?
The degree of league revenues sharing and the stability of a league's labor situation
What was the prevailing reason for the push for reform in college football in the late 1800s and early 1900s?
The number of injuries and death occurring
Which of the following is a true statement regarding women's participation in collegiate sports?
The very first intercollegiate sport competition for women was in the sport of basketball in 1892, but the rules were changed from the men's game to make it more appropriate for women to play.
For what NFL owners was the cross-ownership ban in the NFL eased?
Wayne Huizenga of the Miami Dolphins and Paul Allen of the Seattle Seahawks.
Historically, the most prominent private (or non school) agency to promote youth athletes was:
Young Mens Christian Association (YMCA)
A more professional focus of running events started to take place during the late 1800s. The catalyst for such a professional focus emphasis occurred due to:
a desire to increase profits
IMG operates divisions for athlete management services, event management services, licensing, broadcasting (both production and negotiation), Internet consulting, and marketing and consulting services. This firm covers the entire gamut of sport event and athlete functions. As such, IMG is known as:
a full-service agency
The response to an impasse in labor negotiations is usually
a lockout and a court order to force collective bargaining
The first intercollegiate athletic coach was:
a physical therapist hired to introduce a training program
Zero-based budgeting requires:
a review of all activities and related costs of an event as if it were the first time
Redmandarin is a London-based sport marketing agency that focuses on advising corporations on how to maximize their involvement with sponsorship opportunities. As such, Redmandarin is known as
a specialized agency
When a sport management/marketing agency limits either the scope of services performed or the type of clients serviced, it is known as
a specialized agency
Hospitality is important to an event as it can
all of the above
The formation within major corporations of separate departments or divisions dealing with event management is called
an in-house agency
Which of the following is not one of the three main components in the basic purpose of the NCAA:
athletics as a level playing field
The touring of star athletes and teams to promote the popularity of a particular sport were:
barnstorming tours
Knowledge of injury and physical training, equipment knowledge, and bus-driving skills are highly recommended for this position
coach
Which traditional athletics department staff member oversees adherence to NCAA and conference rules and regulations?
compliance coordinator
The Knight Commission was formed in 1989 to propose a reform agenda for intercollegiate athletics. All of the following were legislative rules passed by the NCAA from recommendations proposed by the Knight Commission except:
conference realignment
In professional sports, the commissioner has discretionary power in all the following areas except:
disciplinary matters between players and clubs
The privilege granted to owners that come with the team ownership are called:
franchise rights
IMG was originally formed to
locate endorsement opportunities for a professional golfer
In 1966, the NCAA passed Proposal 7, "Restructuring," at the NCAA convention that year. This restructuring plan gave the NCAA divisions _______ for conduct within their division; it also eliminated the _______, in which each school and conference had one vote, assigned to the institution's president or CEO.
more responsibility or more control; one-school/one vote
The initial collegiate athletic contests were:
organized by students
Strikes are much more disruptive in pro sports than in mainstream business because:
players have unique talents and cannot be replaced with temporary replacement workers
The Intercollegiate Football Association was formed to regulate:
playing and eligibility rules
Which of the following youth programs would not have to be title IX compliant?
private youth soccer club
Numerous event organizers purchase insurance that can cover
safety concerns and potential financial losses
The interscholastic football association was formed in 1888 by:
students from several Boston-area public and private schools
State athletic associations are:
the organizing body for state championships and competitions
________ has emerged as a method for leagues to establish themselves in a manner that avoids antitrust liability and creates centralized fiscal control.
the single-entity structure
Sport events typically seek advertising of their event through:
trade in-kind sponsorships with media outlets
A common tool used by events to reduce the potential for a lawsuit is:
using a waiver and release of liability form
As financial circumstances for schools and leagues become more strained, these job areas are being asked to perform more fundraising activities at the youth sport level
Coaches and administrators
Which group determines responsibility and assesses penalties for NCAA infractions?
Committee of Infractions
Which of the following statements is true of the Division I conference? Choose all that apply
A. As of this writing, the DI conference consists of 340 member institutions; most of these are either in the Football Bowl Subdivision or the Football Championship division. B. DI schools, in general, support the philosophy of competitiveness, generation of revenue through athletics, and national success. C. DI schools are required to sponsor at least 14 sports programs; FBS institutions must sponsor 16 teams.
The NFL Trust is responsible for which of the following activities?
All are correct
What other channel can sport organizations and governing bodies use to access consumers other than traditional media broadcasting (TV and radio)?
All are correct
Which of the following statements about market research is true?
All are correct
According to the textbook, which of the following is a true statement regarding diversity in professional sports?
All of the above
Many individuals in the management of professional sports leagues are not fans of salary caps because they:
All of the above
The growth in televised sports has led to:
All of the above
Professional golfers must earn a right to compete on the PGA Tour annually. How do professional golfers qualify for the PGA Tour?
All of the steps named
The function of client marketing involves:
All: - developing entertainment extensions for clients - locating appropriate endorsement opportunities for clients - booking personal appearances for clients
What concerns do critics have with children participating in highly organized youth athletics?
All: development of win at all costs attitude, increased pressure to win, and safety and increased injury rates
Most sex discrimination challenges in high school athletics have been based on:
All: state or US constitution equal protection clauses, state equal rights amendments, and title IX of the education amendments of 1972
A collective bargaining agreement covers:
All: wages, hours, and terms and conditions of employment
During and immediately following World War I, schools sports for males were promoted as a tool to:
As a source of physical training for the armed forces
Youth athletic participation in the US was first recognized during what time period?
Before the signing of the Constitution
The progressive movement promoted athletics as a tool to:
Prepare for the rigors of modern life and democracy and to assimilate immigrants into American culture
The university president was a pioneer at the turn of the 20th century in reforming college football and the number of deaths and injuries that were occurring:
President MacCracken of New York University
Providing a satisfying experience for all stakeholders (participants, spectators, media, and sponsors) of an event is called
hospitality
A sport management/marketing agency is defined as a business:
initially established to represent the legal and marketing interests of athletes
"League think" is the concept:
introduced by Pete Rozelle that owners needed to do what was best for the NFL as a whole, as opposed to their individual franchises.
The little league governance structure:
is organized on four levels: local, district, regional, and international
The Native Americans played a game that the French Jesuit priests called:
lacrosse
