Sports
The "pitch" means two totally different things in baseball and soccer. This is an example of:
Specialized Language
The nine-year deal the NBA signed with ESPN and Turner for rights to televise its games was worth how much (USD) for all years combined?
$24 Billion
The international management consulting firm A.T. Kearney notes that in 2017, the global revenues for sports events alone are projected to be over:
$90 Billion USD
Typically, sport press releases should be short and concise, not exceeding how many pages?
2
In 1927, what percentage of Newspapers had a sports Section?
20%
By the year 2020, Millennials will be:
50-percent of the US Workforce
According to a Pew Research Center survey published in 2014, what percentage of American adults used the Internet in the previous year?
87%
Which of the following TV networks was the first to regularly broadcast the Olympics and primetime sporting events such as monday night football?
ABC
Which of the following television networks was the first to regularly broadcast the Olympics and primetime sporting events such as Monday Night Football?
ABC
The US Government is currently reviewing a massive $84.5 billion deal between:
AT&T and Time Warner
Canadian Tire affixed stickers that say "We All Play for Canada" at Subway turnstiles in Toronto. Budweiser created exclusive Major League Baseball beer cans for each team. These are examples of:
Activation Strategies
According to Virginia Tech's Jimmy Robertson, a press release should be written in:
Active voice
Super Bowl XVII aired a famous "1984" TV commercial, introducing what product?
Apple Macintosh
An example of a wire service in the United States is?
Associated Press
Per its website, the New York Yankees Front Office employs seven:
Attorneys
According to Virginia Tech researchers Taylor Brooks and Marcos Granda, this man sung the National Anthem at Super Bowl XVIII.
Barry Manilow
Of the 25 university athletic programs that totaled at least $95 million in revenues in 2014, 15 of those schools competed in two conferences: the Southeastern Conference (SEC) and the
Big Ten
The first newspaper sport story published in the United States in 1733 focused on which topic?
Boxing
What is the name of the leading IT company that measures individuals' use of digital space, specifically audience, advertising, and enterprise analytics
ComScore
For advertisers, CPM means what?
Cost Per thousand
Ole Miss released a more than 20-minute video to detail the amended notice of allegations it received from the NCAA. Chancellor Jeff Vitter, athletics director Ross Bjork and head coach Hugh Freeze all spoke regarding the additional NCAA allegations. This is an example of:
Crisis Communication
Virginia Tech Deputy Athletic Director Desiree Reed-Francois helped hire what Coach at the University of Tennessee?
Cuonzo Martin
Which of these was the most valuable individual sport team in the United States in 2015, per Forbes' data analysis?
Dallas Cowboys
At the beginning of a press release, one should include the date and the place of writing. This is known as the:
Dateline
This television satellite subscriber service now focuses much of its advertising toward sport fans, touting its programming and exclusive contract with the NFL to air its Sunday Ticket.
Direct TV
The crew from Good Morning America and ESPN is doing a live television show featuring Dick Vitale from one of its company-owned theme parks. Where will they be?
Disney World
According to VT researchers Zaid Khan and Jordan Nichols, the first African American quarterback to play in the super bowl was
Doug Williams
The most watched cable network among adults is?
ESPN
Historically, the most-watched sports event (world-wide viewing total) is?
FIFA World Cup Final
Which of the following tend to be written in bulleted format by sport public relations professionals?
Fact Sheet
Who was the author of "The Four Horsemen of Notre Dame," often touted as "the first important American sportswriter"?
Grantland Rice
A monitoring and cueing system used in television, filmmaking, video production, and radio broadcasting for one-way communication from the director or producer to on-air talent is called:
IFB
Roone Arledge is credited with creating:
Instant Replay
360 Replay Technology, which was used in the Super Bowl, MLB All-Star game, and other events, is being developed by which company?
Intel
Dallas Mavericks' owner Mark Cuban is a having a one-on-one meeting with his Head Coach Rick Carlisle. This is an example of:
Intraorganizational Communication
This city delivered the highest ratings for last week's Daytona 500:
Jacksonville
The first radio station in the country to broadcast a live sporting event was?
KDKA-Pittsburgh
Sports Magazine publishers would be considered part of:
Mass media
The Audit Bureau of Circulations (ABC) serves which purpose?
Measures circulation for daily newspapers and publications
According to Virginia Tech's Jimmy Robertson, the best day of the week to issue a press release is?
Monday
Which of the following leagues currently generates the largest sports broadcasting contracts in the United States and has been featured in most of the highest-rated shows in all of U.S. television history?
NFL
Former Virginia Tech wide receiver Kit Utz' story is remarkable because he:
Never played high school football
What is the name of the company that is the Official national measurement service of the television industry
Nielsen Media Research
Marquee men's college basketball coaches like Jay Wright (Villanova) and Mike Krzyzewski (Duke) regularly wear high-end suits to all games they coach. In doing so, their attire can be considered a form of:
Non-verbal communication
One of the most notable achievements of the "We All Play For Canada" sports marketing campaign was consumers became far more likely to consider buying from this company even though:
None of the commercials focused on products
The most popular NFL team in the UK based on apparel sales is
Oakland Raiders
Television networks often calculate per point (CPP) or how much it costs to reach:
One percent of the entire audience
The majority of Americans, age 18-29, get their news from which media platform?
Online
One technique used to determine radio ratings is?
PPM
The Sporting News posthumously named which legendary NFL commissioner, who helped create the Super Bowl, as the 20th century's most powerful person in sports?
Pete Rozelle
Which of the following organizations produces the annual "State of the News Media" research study?
Pew Research
The first football game every broadcast on radio was between which two teams?
Pitt vs. WVU
As your classmates Courtney Adams and Will York explained, who won Super Bowl X?
Pittsburgh
Whereas marketing deals primarily with consumers, public relations builds mutually beneficial relationships between organizations and their
Publics
Comcast SportsNet is considered a:
Regional Sports Network
Per the outstanding report by your classmates Anna Haycocks and Katie Lukens, which US President suggested a play for Super Bowl VI?
Richard Nixon
In baseball, the 7th inning stretch can be considered a form of:
Ritualized Events
Which US President appeared live from the White House and tossed the coin on the same day that he was inaugurated for a second term?
Ronald Reagan
In both TV coverage of games and at live venues, Sports Marketers and Advertisers are focusing more attention on reaching fans through:
Second screen
90-percent of media companies in the United States are owned by:
Six Cooperations
Pepsi is the Official Soda of Major League Baseball. This is an example of:
Sports marketing
The Super Bowl was the most-watched single television program in the United States again in 2016. The most-watched and highest-rated weekly program/series in 2016 was:
Sunday Night Football (NBC)
For the sixth consecutive season, what US television program finished as television's top-rated primetime TV show in 2016 - joining American Idol as the only programs since 1950 with a six-year run at Number One?
Sunday night football (NBC)
According to Neilsen Research, among adults age 18-34, over 23-percent of their video consumption is through:
TV-connected device
A segment of consumers with similar characteristics who have purchasing power and are willing to purchase the product is called the:
Target market
From 1950 to 1970, sport print journalists modified their style and content to compete with and account for the new medium of
Television
The golden age of sport, sports writing, and the rise of sporting heroes occurred during which decade?
The 1920's
As a professional golfer, Greg Norman was known as:
The Great White Shark
The NCAA receives as much as 90 percent of its total revenues from television contracts to televise which of the following?
The NCAA men's Division I basketball tournament
According to Virginia Tech researchers Sarah Sedwick and Nguyen Phan, this stadium, site of Super Bowl XVI, is set to be demolished sometime this year.
The Silverdome in Pontiac, Michigan
The first sentence or paragraph of a newspaper story is called
The lead
According to Virginia Tech researchers Henry Skutt and Ryan Wilson, in 1982, the NFL conducted a special 16-team, four-round playoff tournament because:
The regular season was significantly shortened by a players' strike
Lauren Pak and Troy Welsh reported NY Giants players celebrated their Super Bowl XXI victory what what new stunt?
They dumped a gatorade cooler over head coach bill parcells head
Per Jimmy Robertson, all ACC football teams are required to release their injury report by:
Thursday of each week
HBO and CNN are both owned by which company?
Time Warner
According to Virginia Tech researchers Brooke Fitzgerald and Logan Ross, at Super Bowl XII in New Orleans, Chicago Bears great and Hall of Famer Red Grange became the first celebrity to
Toss the Coin before the opening kickoff
As well as hosting traditional English Football on its home field, this team will continue to host two NFL games each season in its brand-new stadium in North London when it opens in 2018:
Tottenham
Sport entities should not release information to media through press releases unless it is newsworthy and has general interest to the public.
True
The crew from the Today Show and NBC Sports is doing a live television show featuring Bob Costas from one of its company-owned theme parks. Where will they be?
Universal Orlando
According to Jimmy Robertson, the Apple Blossom Festival story was posted on the Hokiesports.com website only, and not sent out as a press release because:
Was mainly interest to people in Winchester and the Northern Shenandoah Valley
An example of a Sports Public Relations professional is someone who:
Writes game notes and press releases for a team
ESPN sought to increase its female audience when it launched what in 2011?
espnW
Which of these are largely fueling the growth of the professional and major-college sport industries in the United States and are the best indicators of growth in media sport coverage?
television contracts or rights deals
